Ava asks, “How can a local reseller market effectively against entrenched brands and big box stores?” Local resellers – like plumbing supply, home decor, electronics, appliance showrooms, etc. – fit in the category of value-added reseller. The key is the value-added part – a reseller is typically more expensive than a big box retail store
Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some of the basic tips; be sure to take my free Video SEO
Dennis asks, “How do you find the balance between choosing a vendor that provides AI-based solutions versus developing AI capabilities in-house?” This is a fantastic, complex question that has many different answers. We look at three pillars for this decision – time, money, and strategy. Watch the video to learn which is the most important,
Alessandra asks, “Any tips/resources to learn PPC? Who to trust?” Watch the video for the order of resources I recommend, including courses to take, blogs to follow, and events to attend. Recommended courses: Bing Ads Google Ads Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here.
Stephanie asks, “What are the marketing trends you’ve got your eye on for 2019?” I’ve got my eye on a few trends for 2019; stay tuned for a much more in-depth look in a couple of weeks from Trust Insights (with full data). For now, watch the video to learn which three I’m paying most
A recap of the second day of MarketingProfs B2B Forum, and a question: has B2B marketing gotten stale or just mature? The holy trinity of white paper, webinar, and eBook has proven effective, but where’s the innovation? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here.
A recap of three key themes shared at MPB2B Day 1, and why one of them stands out so much. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the crap out of you, depending on your business model. Find out what they
