Month: January 2009

  • Money as trust

    Money as trust I heard an interesting comment made during Davos (I wasn’t there, but was listening to Bloomberg Surveillance) about the economic situation. One Davos participant said that it’s all a matter of trust. He hit the nail right on the head. Everything that you see happening right now is about trust, because trust…

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  • Fun With Journchat

    Fun With Journchat Last night I decided to give Journchat a spin, which is a Twitter-hosted discussion of journalism topics between PR folks and journalists. Question: As a journ, who should I follow on Twitter to ensure my newsroom is on top of breaking news? (quick one) #journchat Not a person, but topics. Try jargon…

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  • Pixelated Business Marketing Conference

    Pixelated Business Marketing Conference A while back, Mitch Joel posted his Pixelated conference series, a collection of seminars and sessions from conferences that contain the “best of the best” for any set of topics. I’ve been so busy doing stuff that I never got around to putting mine together until now. This version of Pixelated…

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  • Monetization and social media

    Monetization and social media Get rich quick! Quit your day job! Money while you sleep! All claims made of social media and virtually every other new technology, idea, or movement since mankind first created money itself. Can you make money in social media? Should you make it an aim? To answer this question, we have…

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  • Make your social media experiment useful

    In reading the latest “controversy” in social media about Burger King’s ad agency tweeting on behalf of the client and the furor over authenticity and transparency, I came to this conclusion: Burger King needs a new agency. If you haven’t been following along, here’s the very short summary. CP+B is the agency in question tweeting…

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  • Lots of eBooks lately…

    I’ve been writing a lot of eBooks lately, it would seem. For those folks who are just getting to know me, I thought I’d summarize all the writing in one post so you could go and get the eBooks if you like. All of the eBooks are completely free of charge. Financial Aid eBooks Scholarship…

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  • The power of brand in a recession

    In a period of growth, your brand is your sword, helping you open up new markets, boldly making an impression on consumers, reinforcing the emotional aftertaste of doing business with you for good or ill. Your brand is what you brandish against competitors, demonstrating with swiftness your strengths and the reasons others should do business…

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  • Social media as an agent of corporate change

    Social media for business is unquestionably a hot topic in the current environment. Lots of folks want to know how it can help their business, make them some money, or reduce costs, and to a degree, social media can do all that. That said, a real stealth play for social media is using its shiny…

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  • Do you have a Twitter Plan B?

    I was prepping for a presentation at College of the Holy Cross and noticed that Twitter had, at least for posting updates, ground to a halt this morning. There are a lot of folks in the social media space positioning themselves as Twitter experts, Twitter consultants, Twitter this or thats, and that’s cool. Here’s the…

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  • Three words for 2009: Unleash your potential

    Recently, my friend Chris Brogan asked what three words would define 2009’s goals and achievements. Mine come directly from one of my teachers, Stephen K. Hayes, and his Quest organization – unleash your potential. In the context of his To-Shin Do martial art, it’s about awakening a lot of things in yourself that you don’t…

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