Summary In today's episode, I break down how AI is reshaping the entertainment industry amid the 2023 WGA and SAG-AFTRA strikes, focusing on the tension between studio cost-cutting proposals and the rise of generative creator tools. Here's what this means for you. The power to produce and distribute original stories is shifting away from major…
Summary In today's episode, I share why offering my television thought process during the pandemic proved difficult. Here's what this means for you. You uncover how major disruptions challenge creators who aim to deliver authentic commentary on entertainment. You'll also learn these concepts — how the pandemic altered media production, why vulnerability shapes honest television…
Summary In today's episode, I walk through how a passionate fan community powered a billion-view public relations campaign to save the Netflix show Warrior Nun, using analytics and the 5P framework to amplify their message. Here's what this means for you. You'll see how activated communities outperform traditional PR budgets by generating tier-one media coverage…
Summary In today's episode, I walk through the business case for another streaming platform to acquire the Warrior Nun franchise from Netflix, examining social media attention, media coverage, purchase intent, franchise quality, and financial implications. Here's what this means for you. A passionate fan base creates a built-in audience that slashes marketing costs and boosts…
Summary In today's episode, I explore why representation and ambassadorship are two sides of the same coin and how being a member of any minority group carries an implicit duty to represent it well. Here's what this means for you. You gain a sharper awareness of how your everyday conduct shapes other people's perceptions of…
Summary In today's episode, I break down the single most effective PR strategy and explain why most companies get it wrong. Here's what this means for you. You discover that the entire foundation of public relations comes down to having news worth sharing rather than pushing announcements that matter only to you. You'll also learn…
Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what…
Lou asks, “We’re executing a 3 month marketing communications program. Typically, such programs take 3-6 months to show end results, but we’ve been asked for metrics for a 1-3 month time frame. What metrics should we be using?” This is a tricky situation. If the work you do generates only binary outcomes that appear at…
Judi asks, “In a recent NY Times article on analytics in media, they make a distinction between being data informed as opposed to data driven, prizing human judgement over data and not letting data like pageviews dictate content strategy. What are your thoughts?” Data-informed and data-driven to me are largely semantics; both indicate we are…
