Category: Media
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You Ask, I Answer: Current Video Gear On The Road?
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Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what…
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You Ask, I Answer: Intermediary Marketing Communications Metrics
Lou asks, “We’re executing a 3 month marketing communications program. Typically, such programs take 3-6 months to show end results, but we’ve been asked for metrics for a 1-3 month time frame. What metrics should we be using?” This is a tricky situation. If the work you do generates only binary outcomes that appear at…
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You Ask, I Answer: What Is Data-Driven?
Judi asks, “In a recent NY Times article on analytics in media, they make a distinction between being data informed as opposed to data driven, prizing human judgement over data and not letting data like pageviews dictate content strategy. What are your thoughts?” Data-informed and data-driven to me are largely semantics; both indicate we are…
