Category: Media

  • You Ask, I Answer: Current Video Gear On The Road?

    Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what

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  • You Ask, I Answer: Intermediary Marketing Communications Metrics

    Lou asks, “We’re executing a 3 month marketing communications program. Typically, such programs take 3-6 months to show end results, but we’ve been asked for metrics for a 1-3 month time frame. What metrics should we be using?” This is a tricky situation. If the work you do generates only binary outcomes that appear at

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  • You Ask, I Answer: How To Do A Social Media Audit

    Mariya asks, “What is a proper social media audit?” Social media audits have a simple purpose: to find out what’s working in your social media program and do it better. The components of a social media audit revolve around my social media marketing strategic framework. At each stage, we audit what exists, what’s missing, what’s

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  • You Ask, I Answer: What Is Data-Driven?

    Judi asks, “In a recent NY Times article on analytics in media, they make a distinction between being data informed as opposed to data driven, prizing human judgement over data and not letting data like pageviews dictate content strategy. What are your thoughts?” Data-informed and data-driven to me are largely semantics; both indicate we are

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