by Christopher S Penn | Mar 23, 2021 | Influencer Marketing, Influence, Marketing, Strategy
Are you tired of influencer marketing yet? I have bad news for you: it’s about to become much more important. First, let’s define what we mean by influencer marketing so we’re working from the same definition. Let’s define influencer marketing as a kind of word...
by Christopher S Penn | Jun 22, 2020 | Influence, Influencer Marketing, Marketing, Measurement, Strategy
Salil asks, “Can reviewers of products on YouTube that have a large following ie. 1 million or more but are not paid by companies to promote their products (example: the channel – Dope or Nope) be called “influencers”?” The definition of...
by Christopher S Penn | Dec 19, 2019 | Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology
Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook...
by Christopher S Penn | Sep 6, 2019 | Content Marketing, Content, Influence, Influencer Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks
A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...
by Christopher S Penn | May 2, 2019 | Advertising, Influence, Marketing, Strategy
How do we make our content more valuable? In the most recent CMO Survey, CMOs are demanding greater impact from marketing activities as their top priority by a wide margin. Why would such a demand exist in the first place? The answer: marketing activities aren’t...
by Christopher S Penn | Mar 15, 2019 | analytics, Data Science, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks
In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch...