by Christopher S Penn | Apr 28, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...
by Christopher S Penn | Apr 27, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...
by Christopher S Penn | Apr 26, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...
by Christopher S Penn | Apr 25, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...
by Christopher S Penn | Apr 24, 2023 | You Ask I Answer, B2B, Influence, Influencer Marketing, Marketing
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...
by Christopher S Penn | Mar 23, 2021 | Influencer Marketing, Influence, Marketing, Strategy
Are you tired of influencer marketing yet? I have bad news for you: it’s about to become much more important. First, let’s define what we mean by influencer marketing so we’re working from the same definition. Let’s define influencer marketing as a kind of word...