Category: Influence
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You Ask, I Answer: Content for Influencer Audiences?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What kind of content best resonates with your audience? Tune…
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You Ask, I Answer: Managing Brand Expectations for Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: How do you manage brands’ expectations? Tune in to hear…
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You Ask, I Answer: Brand Collaboration Requirements for Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What makes you say yes to a brand collaboration? What…
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You Ask, I Answer: Short or Long Term Influencer Partnerships?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: Do you like short-term or more long-term partnerships? Tune in…
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You Ask, I Answer: Building Partnerships with Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What is the best way for a relationship to form…
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The Coming Explosion in Influencer Marketing
Are you tired of influencer marketing yet? I have bad news for you: it’s about to become much more important. First, let’s define what we mean by influencer marketing so we’re working from the same definition. Let’s define influencer marketing as a kind of word of mouth marketing where a persuasive entity – usually a…
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You Ask, I Answer: The Definition of Influencer?
Salil asks, “Can reviewers of products on YouTube that have a large following ie. 1 million or more but are not paid by companies to promote their products (example: the channel – Dope or Nope) be called “influencers”?” The definition of influence in this context is someone that can motivate others to take action, to…
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You Ask, I Answer: Facebook as Influencer Marketing Agency?
Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook want that money? Yes. Should influencer marketing agencies be concerned? Yes – and…
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6 Principles of Influence in Content Marketing
How do we make our content more valuable? In the most recent CMO Survey, CMOs are demanding greater impact from marketing activities as their top priority by a wide margin. Why would such a demand exist in the first place? The answer: marketing activities aren’t delivering impact – not real business impact. What sort of…
