Influence Archives - Christopher S. Penn Marketing Blog

Content Marketing World 2019 Recap

by Christopher S Penn | Sep 6, 2019 | Content, Content Marketing, Influence, Influencer Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks

A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...

6 Principles of Influence in Content Marketing

by Christopher S Penn | May 2, 2019 | Advertising, Influence, Marketing, Strategy

How do we make our content more valuable? In the most recent CMO Survey, CMOs are demanding greater impact from marketing activities as their top priority by a wide margin. Why would such a demand exist in the first place? The answer: marketing activities aren’t...

Fun Fact Friday: Social Influencer Benchmarks

by Christopher S Penn | Mar 15, 2019 | analytics, Data Science, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch...

You Ask, I Answer: How to Start Marketing from Scratch?

by Christopher S Penn | Dec 27, 2018 | Influence, Influencer Marketing, Marketing, search engine optimization, SEO, Strategy

Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little...

You Ask, I Answer: How to Measure The Value of Influencer Marketing

by Christopher S Penn | Nov 28, 2018 | analytics, Influence, Influencer Marketing, Marketing, Marketing Technology, Metrics, Social media, Social networks

Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to...