You Ask, I Answer: Paid Influencers and Message Effectiveness
Tammy asks, “In theories of persuasion from social psychology, the effectiveness of a message to persuade someone is significantly harmed when a receiver of the message becomes aware of any ulterior motivations (i.e., getting compensation) that the source of the...You Ask, I Answer: B2B Influencer Marketing On The Rise
Tammy asks, “Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C.” B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well as a...You Ask, I Answer: How To Spot Fake Social Media Influencers
Amanda asks, “How can you spot a fake social media influencer from a real one?” There are four metrics and one qualitative test that will help you identify low-quality influencers from high-quality influencers and spot fake influencers from a mile away....You Ask, I Answer: How To Become an Instagram Food Influencer
Stacy asks, “How do I become a more influential personality on Instagram? I don’t want to go the automated route, but I don’t have much of an audience. My goal is to be a food influencer.” As with all things, we tackle – in order –...You Ask, I Answer: Growth Tips for Stealth Startups
Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all...2018 Marketing Planning Framework
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