I’m pleased to announce that my newest publication, the Summary of Commentary on Marketing, Social Media, and Current Events for the Second Quarter of 2012 is now available. The Almost Timely newsletter is the weekly summary of everything interesting that’s caught my eye over the previous week, 20-25 items that were worth your time. However,…
I’ve been saying for a while that I’ve wanted to get rid of the popup on my site in place of a built-in call to action for the newsletter. That day has arrived. Thanks to the ridiculously hard work of someone, my go-to implementation expert on WordPress, I have a new site design that has…
I’ve gotten this email/Facebook post/tweet a gazillion times in this past week: I’m sure you have too. Folks, your business is not a lottery. Hoping and wishing for a magic fairy to grant you the chance at $250,000 is not a substitute for a business or marketing strategy. Think about all the things you’ve done…
After watching both WWDC and Google I/O, I’ve walked away with this firm conclusion: success as a marketer means becoming a media maker. Just in the digital space, look at all of the forms of content you can now consume on iPads, Nexuses, Apple TVs, Google TVs (now with more ball shapes), the iTunes store,…
I was watching Bloomberg TV yesterday (I’m an economics junkie) and at one point, one of the investment analysts showed an interesting methodology for choosing when to buy a stock. They showed the stock’s performance over a 30 day period aligned with the stock’s 200 day moving average, and their strategy was to buy into…
A while back, I had suggested that you would want to balance your traffic sources so that your website and digital marketing properties were not overly reliant on any one source of traffic. I still very much believe in balanced pie, but I wanted to add some subtlety to the idea. For calendar year to…
Justin Levy asked on Facebook: Also, as a follow up to your daily reading workflow post, I’m always interested in seeing how people organize their days and knowing you, it’s organized for optimal productivity. Great question. First and foremost, I make religious use of my calendar. I use Google Calendar as my central taskmaster hub,…
Mark W. Schaefer asked me a few questions at Blogworld NYC about what’s new and different in the world of influence. We talked a bit about heuristics as well as groupthink and cults of personality. Take a watch: Thanks to Mark for the chat!
Think about what going viral means to you in the marketing sense. Now think about what the most successful viruses have in common in the biology world. 1. They’re ubiquitous. The most common viruses are rhinoviruses, which cause the common cold. At any given time, there’s a cold going around. So far, so good. Marketers…
