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Christopher S Penn
“You can’t manage what you don’t measure” is the nearly ancient axiom of management. And it remains largely true. Seth Godin said at one point, “if you don’t change what you eat or how you exercise, don’t bother getting on the scale”. Also true. But AI creates a new wrinkle. All forms of measurement up…
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Christopher S Penn
“How can we dissuade the use of AI?” This is a common question among educators but also among creatives and others, even folks in sales and marketing (especially around things like RFP responses). Here’s my one common answer that makes everyone uncomfortable: AI doesn’t work when there is no template. What do you do that…
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Christopher S Penn
Pro tip: telling AI not to fabricate or hallucinate is unhelpful if you don’t tell it how. Here’s what someone wrote on LinkedIn recently as part of an “ultimate prompt hack” or whatever superlative they used. Never fabricate: – statistics – articles – people – URLs – etc. I shook my head. This will work…
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Christopher S Penn
Yesterday, LinkedIn FINALLY confirmed what we all knew: there’s a new algorithmic sheriff in town. Well, it’s not so much a sheriff as it is an entire department. At Trust Insights, we’ve been covering the LinkedIn algorithm for the past two years based on academic papers, engineering content, conference presentations, and more. And we’ve just…
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Summary In today's episode, I discuss the impossibility of balancing AI automation with authenticity on LinkedIn. Here's what this means for you. You avoid the reputational risks and social debts that come from sounding like a robot to your professional network. You'll also learn these concepts: why automation inherently destroys authenticity, how to use AI…
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Summary In today's episode, I break down how to automate your LinkedIn content workflow while maintaining high quality. Here's what this means for you. You save time on content production without sacrificing your unique thought leadership. You'll also learn these concepts: the difference between deterministic and probabilistic tasks, how to integrate various AI models through…
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Christopher S Penn
“You’ve got to stay ahead of the curve with AI!” So said the LinkedIn post. To be sure, I wholeheartedly advocate that you learn to use AI because it’s eating everything. But something struck me as funny about that turn of phrase, staying ahead of the curve. Humans live on a logarithmic growth curve. Because…
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Christopher S Penn
Best practices are the bee’s knees. A lot of folks, especially our usual lot of LinkedIn “gurus” love to shit on best practices. I’m the opposite. I can’t get enough of them, and I constantly want better and better best practices. Let’s look at a concrete example. I’ve been downloading tons of open source software…
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Summary In today's episode, I break down how the LinkedIn algorithm truly works by walking through the three AI models under its hood and demonstrating an agentic AI tool that measures semantic similarity between profiles. Here's what this means for you. You discover why relevance now trumps recency and how to align your profile and…
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Christopher S Penn
“AI cannot think critically.” was the LinkedIn post by yet another AI guru. Are you kidding me? AI excels at critical thinking for most common uses. It’s one of the things it’s best at, thanks to reasoning models. Let’s look at the textbook definition: “Critical thinking is the process of analyzing available facts, evidence, observations,…
