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Christopher S Penn
Scott Stratten called it early this year: certifying that something is NOT AI is a marketing feature now. This morning, as I was making a terrible drawing on my iPad in Adobe Fresco, I noticed a new feature in the export window (I usually hit Quick Export, not Export, so this feature has probably been…
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Christopher S Penn
Give AI safe starting materials to avoid infringement. DISCLAIMER: I AM NOT A LAWYER. I CANNOT GIVE LEGAL ADVICE. CONSULT A QUALIFIED LAWYER IN YOUR JURISDICTION FOR ADVICE SPECIFIC TO YOUR SITUATION. One of the very, very valid concerns about AI, especially media generation AI like music generators, video generators, etc. is that they were…
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Christopher S Penn
Late Friday afternoon thoughts. AI has made recruiting nearly impossible. From a hiring manager’s perspective, every candidate looks identical now, all polished beyond recognition by AI. Every CV reads the same – a stellar candidate on paper. Interviews online are equally impossible with candidates reading aloud what AI tells them to. From a candidate’s perspective,…
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Christopher S Penn
Results oriented. Outcome driven. Proven track record. Do these phrases sound familiar? They should. They top the LinkedIn bios and CVs of millions of people. They’re what we say to communicate our value. They’re how we justify a hiring decision. They’re part and parcel of business culture. Do you believe in them? Take a look…
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Christopher S Penn
Let’s talk about BBQ. Not the food, the Bias Benchmark of QA, a test of AI’s ability to navigate known human biases. BBQ dates back to 2021, when the earliest language models like GPT-3 and GPT-J-6B were first released; generative AI was in its infancy and researchers had identified that early models returned significant biases.…
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Christopher S Penn
The best use of AI is to create tools so you don’t have to use AI. Unquestionably, generative AI is powerful. It lets you accomplish things outside your skill sets, at speeds greater than you’re capable of. But… it’s also hungry – for electricity, fresh water, bandwidth, and even employment. Token costs on a per…
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Christopher S Penn
“You can’t manage what you don’t measure” is the nearly ancient axiom of management. And it remains largely true. Seth Godin said at one point, “if you don’t change what you eat or how you exercise, don’t bother getting on the scale”. Also true. But AI creates a new wrinkle. All forms of measurement up…
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Christopher S Penn
“How can we dissuade the use of AI?” This is a common question among educators but also among creatives and others, even folks in sales and marketing (especially around things like RFP responses). Here’s my one common answer that makes everyone uncomfortable: AI doesn’t work when there is no template. What do you do that…
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Christopher S Penn
Pro tip: telling AI not to fabricate or hallucinate is unhelpful if you don’t tell it how. Here’s what someone wrote on LinkedIn recently as part of an “ultimate prompt hack” or whatever superlative they used. Never fabricate: – statistics – articles – people – URLs – etc. I shook my head. This will work…
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Christopher S Penn
Yesterday, LinkedIn FINALLY confirmed what we all knew: there’s a new algorithmic sheriff in town. Well, it’s not so much a sheriff as it is an entire department. At Trust Insights, we’ve been covering the LinkedIn algorithm for the past two years based on academic papers, engineering content, conference presentations, and more. And we’ve just…
