Yesterday, LinkedIn FINALLY confirmed what we all knew: there’s a new algorithmic sheriff in town. Well, it’s not so much a sheriff as it is an entire department. At Trust Insights, we’ve been covering the LinkedIn algorithm for the past two years based on academic papers, engineering content, conference presentations, and more. And we’ve just…
Summary In today's episode, I discuss the impossibility of balancing AI automation with authenticity on LinkedIn. Here's what this means for you. You avoid the reputational risks and social debts that come from sounding like a robot to your professional network. You'll also learn these concepts: why automation inherently destroys authenticity, how to use AI…
Summary In today's episode, I break down how to automate your LinkedIn content workflow while maintaining high quality. Here's what this means for you. You save time on content production without sacrificing your unique thought leadership. You'll also learn these concepts: the difference between deterministic and probabilistic tasks, how to integrate various AI models through…
“You’ve got to stay ahead of the curve with AI!” So said the LinkedIn post. To be sure, I wholeheartedly advocate that you learn to use AI because it’s eating everything. But something struck me as funny about that turn of phrase, staying ahead of the curve. Humans live on a logarithmic growth curve. Because…
Best practices are the bee’s knees. A lot of folks, especially our usual lot of LinkedIn “gurus” love to shit on best practices. I’m the opposite. I can’t get enough of them, and I constantly want better and better best practices. Let’s look at a concrete example. I’ve been downloading tons of open source software…
“AI cannot think critically.” was the LinkedIn post by yet another AI guru. Are you kidding me? AI excels at critical thinking for most common uses. It’s one of the things it’s best at, thanks to reasoning models. Let’s look at the textbook definition: “Critical thinking is the process of analyzing available facts, evidence, observations,…
“I don’t know what to post on LinkedIn!” Just from your phone alone: Turn on screen recording. Choose a hashtag for your topic. Swipe through 30 seconds of your feed. Save the video and open it in the genAI tool of your choice, like Google Gemini. Have it transcribe all the posts you swiped through.…
You can no longer opt out of AI. The biggest change that AI-enabled browsers makes isn’t to the people using them, it’s to everyone’s data that’s being seen by them. Perplexity’s Comet. ChatGPT Atlas. Google Gemini. Take your pick of the AI-enabled browser of your choice because they all have the same general privacy provisions.…
