LinkedIn Archives - Christopher S. Penn Marketing Blog

LinkedIn Power Tip: 5 Daily Hellos

by Christopher S Penn | Nov 7, 2018 | Advertising, LinkedIn, Marketing, Social media, Social networks

LinkedIn’s algorithm focuses heavily on engagement. We want our posts to be seen by our networks; however, getting seen means being engaged. Here’s a simple, powerful tactic you should add to your daily social media tasks to boost your visibility in the...

You Ask, I Answer: Ways to Optimize for Social Media Algorithms

by Christopher S Penn | Oct 15, 2018 | AI, Artificial Intelligence, Data Science, LinkedIn, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Judi asks, “Why am I not seeing the content of people who matter most to me on LinkedIn?” We know from an interview with LinkedIn’s chief data scientist that the algorithm is doing both a combination of tradeoff analytics and boosting (which in itself is amazingly...

You Ask, I Answer: Training Social Media Algorithms

by Christopher S Penn | Sep 20, 2018 | AI, Artificial Intelligence, LinkedIn, Machine Learning, Marketing, Social media, Social networks

Carl asks, “LinkedIn seems like it’s full of spam and junk. Are you getting any value out of it?” I listened to this terrific episode of This Week in Machine Learning with Sam Charrington and Dr. Romer Rosales, lead data scientist and AI expert at...

You Ask, I Answer: Managing Your LinkedIn Connections

by Christopher S Penn | Aug 6, 2018 | LinkedIn, Marketing, Marketing automation, Marketing Technology, Social media, Social networks

Heidi asks, “Do I remember correctly that you recommended accepting all LinkedIn requests? Do you do anything to mark people that you don’t know so that you can keep them separate?” I do indeed accept all connection requests. You never know who...

You Ask, I Answer: How To Make Red Profile Borders on LinkedIn

by Christopher S Penn | May 31, 2018 | Careers, Jobs, LinkedIn, Marketing, Social media, Social networks

Judi asks, “How do you get the red circle around your profile picture on LinkedIn?” The red profile border is a neat human trick I learned a while back; I like it because it sets your profile photo apart in the feed, and the red is exactly the same color...

What I’ll Be Sharing at IBM THINK 2018

by Christopher S Penn | Feb 14, 2018 | AI, Artificial Intelligence, Conferences, IBM, LinkedIn, Marketing, Personal branding

IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands...