Summary In today's episode, I explain why email click metrics often differ from Google Analytics page views. Here's what this means for you. You can stop chasing perfect data matches and instead focus on meaningful trends in your marketing performance. You'll also learn these concepts: why corporate security firewalls inflate click counts, how ad blockers…
Almost Timely News: 🗞️ How to Use Generative AI For Analytics (2025-06-15) :: View in Browser The Big Plug 👉 Download the new, free AI-Ready Marketing Strategy Kit! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. You will see bountiful AI outputs in the video. Learn why this kind…
Summary In today's episode, I explore why business data is often wrong and how to tell whether that wrongness stays consistent enough to trust. Here's what this means for you. You gain a practical framework for diagnosing your analytics data and deciding whether you can still rely on it for forecasting. You'll also learn these…
Summary In today's episode, I walk through whether you should migrate your Universal Analytics data before Google's deadline, along with the four practical options to actually do it. Here's what this means for you. You learn to avoid wasting time and money on data exports you don't need by applying the 5P framework before you…
Summary In today's episode, I walk through how to apply the data-driven customer journey in 2024 using Trust Insights' own reporting as a live case study. Here's what this means for you. You'll learn how to refresh outdated customer journey reports by shifting from canned dashboards to granular GA4 explorations that surface the specific conversions…
Summary In today's episode, I walk through Google Analytics 4 audit basics, covering which data to inspect in the admin, how to interpret core metrics like channel groupings and source/medium reports, and best practices for judging the health of your install. Here's what this means for you. You'll get a practical framework for catching tracking…
Summary In today's episode, I walk through how to interpret customer satisfaction score data, especially Net Promoter Scores, covering what they are, how to compute them in tools like Google Analytics 4, and what action steps to actually take with the results. Here's what this means for you. You gain a practical framework for collecting,…
Summary In today's episode, I walk through how to measure podcast marketing effectiveness across downloads, sponsor performance, brand awareness, and audience engagement. Here's what this means for you. You gain a practical framework for deciding whether your podcast is driving real business results or just vanity metrics. You'll also learn these concepts: the difference between…
Andrew asks, “Hi Chris – dare I ask about Google Analytics 4? Do you think people are making necessary effort to get it up and running?” In today’s episode, I discuss the crucial topic of Google Analytics 4 and the lack of effort people are putting into getting up and running with it. With just…
Summary In today's episode, I explain why so many businesses remain unprepared for Google Analytics 4 and walk through three major consequences of ignoring the migration deadline. Here's what this means for you. You'll gain a clear picture of the ticking clock and avoid losing access to historical data when Universal Analytics sunsets. You'll also…
