You Ask, I Answer: Google Analytics UTM Tracking And Website Migration?
Ash asks, “We are moving our website to a new domain name. We have UTM links created on the existing website. I would like to know: 1. The UTMs will stop working/get re-directed to new domain name? 2. If 1 is True then what is the best way going forward to...You Ask, I Answer: How Many Views in Google Analytics?
Kat asks, “How many views do you typically have set up in Google Analytics?” For clarity, a view is the smallest unit of an account in Google Analytics. The answer depends, unsurprisingly, on which view features you use. Unlike a property, which is a...You Ask, I Answer: Channel and Content Performance Metrics?
Tyler asks, “How do you prefer to track your channel metrics or content performance metrics? Native analytics? Social Media tools? Combination? Interested in hearing your thoughts!” I prefer to look more at outcomes first, to determine what’s working...You Ask, I Answer: Making Sites More Trustworthy?
Phil asks, “My site’s functionality is being limited by ad blockers. How do I make my site more trustworthy?” Like email marketing, we will increasingly have to ask users who are using sophisticated ad blocking tools to whitelist our sites....You Ask, I Answer: Comparing Date Range Metrics in Google Data Studio?
Marina asks, “How do you add a comparison of a metric over dates in a table in Google Data Studio?” While this has been requested in Google Data Studio’s feature requests, it’s not available in the application now. But there’s a bigger...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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