You Ask, I Answer: Measuring A Social Post’s Impact?
Karalyn asks, "In a situation where the marketing tweet did not have a higher engagement rate, but did have a higher impact, how do you show that community value to a client?" Community value is measured over the long-term, which means first educating the client on...You Ask, I Answer: Screen Resolution in Google Analytics?
Onurcan asks, "I would like to kindly ask a question about that I’m tracking that one of the mobile native app android version in Google Analytics. Why is Screen Resolution show as (not set) in my Google Analytics reports?" This one's straightforward, and it's likely...You Ask, I Answer: Filtered Views and Google Analytics 4?
Josh asks, "In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users - but that looks like it has all gone away in...You Ask, I Answer: Google Analytics and Data Privacy?
Jim asks, "We've actually gotten pushback internally for using GA because of data privacy. Ever come across this?" Plenty of times. There are situations in which Google Analytics would not meet regulatory requirements. Google Analytics is not HIPAA compliant; the only...You Ask, I Answer: Google Analytics 4 Long-Term Benefits?
Tanner asks, "Can you explain why Google Analytics 4 is supposedly going to be better in the long run?" Three major benefits that will take time to see the value: The event model gives us much more granularity with our data. BigQuery for all gives us the ability to...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
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- How to prepare your company and your career for AI
