You Ask, I Answer: Tracking Display Ads?
Chelsea asks, “How do you organize and track which display ads you’re running and where?” You should be keeping track of all ads with Google Analytics UTM tracking codes, governed in a Google Sheet, measured in Google Data Studio. Watch the video for...You Ask, I Answer: What Belongs in a Social Media Audit?
Summer asks, “What do you include in a social media audit for a client?” An excellent question. The first and most important thing is: did social media contribute any business impact? Make that determination first – it may save you a lot of time if...You Ask, I Answer: Discrepancies Between Facebook and Google Analytics?
Enoch asks, “Why do I see such huge discrepancies between Facebook Ads and Google Analytics? Facebook says my ad got 451 clicks and Google says the corresponding landing page got 58 clicks from Facebook.” A very common question. There are a bunch of...You Ask, I Answer: Google Analytics Campaign Timeouts and Lookback Windows
Mike asks, “In Google Analytics, is lookback window the same as conversion window?” Good question – at first they can seem similar, but they’re different features. The conversion window’s proper name is campaign timeout, and it’s...You Ask, I Answer: PDF Pageviews and Goals in Google Analytics?
Joe asks, “One thing I feel would round it out would be (As a new GTM with GA user) to see how the results surface in Google Analytics. For example, which section (under Goals, Behavior, other)?” This is a followup question to the previous episode on...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
