by Christopher S Penn | Jan 8, 2021 | Google Analytics, Google Data Studio, Marketing, Marketing Data Science, Marketing Technology
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn't my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web..." There's a bit of a mixup here. Let's dig into some of the...
by Christopher S Penn | Dec 7, 2020 | analytics, Attribution, Google Analytics, Marketing, Marketing Data Science
Karalyn asks, "In a situation where the marketing tweet did not have a higher engagement rate, but did have a higher impact, how do you show that community value to a client?" Community value is measured over the long-term, which means first educating the client on...
by Christopher S Penn | Nov 30, 2020 | Google Analytics, Marketing, Marketing Technology, Mobile
Onurcan asks, "I would like to kindly ask a question about that I’m tracking that one of the mobile native app android version in Google Analytics. Why is Screen Resolution show as (not set) in my Google Analytics reports?" This one's straightforward, and it's likely...
by Christopher S Penn | Nov 23, 2020 | Google Analytics, analytics, Google Data Studio, Marketing, Marketing Data Science, Marketing Technology
Josh asks, "In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users - but that looks like it has all gone away in...
by Christopher S Penn | Nov 9, 2020 | Google Analytics, analytics, Marketing, Marketing Technology
Jim asks, "We've actually gotten pushback internally for using GA because of data privacy. Ever come across this?" Plenty of times. There are situations in which Google Analytics would not meet regulatory requirements. Google Analytics is not HIPAA compliant; the only...
by Christopher S Penn | Nov 5, 2020 | Google Analytics, Marketing, Marketing Data Science, Marketing Technology
Tanner asks, "Can you explain why Google Analytics 4 is supposedly going to be better in the long run?" Three major benefits that will take time to see the value: The event model gives us much more granularity with our data. BigQuery for all gives us the ability to...