You Ask, I Answer: Channel and Content Performance Metrics?
Tyler asks, “How do you prefer to track your channel metrics or content performance metrics? Native analytics? Social Media tools? Combination? Interested in hearing your thoughts!” I prefer to look more at outcomes first, to determine what’s working...You Ask, I Answer: Making Sites More Trustworthy?
Phil asks, “My site’s functionality is being limited by ad blockers. How do I make my site more trustworthy?” Like email marketing, we will increasingly have to ask users who are using sophisticated ad blocking tools to whitelist our sites....You Ask, I Answer: Comparing Date Range Metrics in Google Data Studio?
Marina asks, “How do you add a comparison of a metric over dates in a table in Google Data Studio?” While this has been requested in Google Data Studio’s feature requests, it’s not available in the application now. But there’s a bigger...You Ask, I Answer: Tracking Sources of Specific Google Analytics Goals?
Efecan asks, “I saw your video about PDF tracking on GA. I wonder if we can see the source and medium of the traffic that clicks on PDF. Like they came from social media or search etc.” Segmentation is one of the most powerful techniques in Google...You Ask, I Answer: Tracking Multiple File Goals in Google Analytics
Igor asks, “What if I want to track specific file downloads as goals in Google Analytics? How do you do that?” Igor’s question is a followup from the April 25, 2019 episode. It’s quite simple to track any individual file download as a goal in...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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