In the old days of marketing, conventional wisdom quite correctly suggested that politics and marketing don’t mix. The logic behind this belief is that unless your product or service directly sells to the political audience, taking a political stand simply alienates a portion of your audience for no reason. As with every rule, times and
I recently published a series on transitioning from an email service provider to the Mautic marketing automation platform. However, Mautic’s “pro” version of its software has jumped in price from a reasonable $12/month to $500/month, putting it completely out of my price range for a solo entrepreneur (which is what my book/webinar business is). What
After seeing much digital ink spilled about the recent Presidential debate, I thought it might be helpful to remind you that you can do something to change the course of the election. Here are 5 things – some of which cost nothing but your time – that could change the outcome of the election towards
In this series, we’ll examine the first 90 days from a variety of perspectives and provide lots of links to different resources for more in-depth looks at individual topics. Now that we understand the fundamental metrics of our marketing business – CAC and CLV – our next step is to construct an understanding of what
I had the privilege and pleasure to speak at Jeff Pulver’s Age of Messaging on the Net (MoNage) conference this week with my friend, colleague, and PodCamp co-founder Chris Brogan. While we covered a wide range of topics in our 30 minute discussion, I wanted to highlight one key point, the one thing most podcasters
One of the hottest topics at this week’s MoNage (the Age of Messaging on the Net) conference in Boston is the breakdown of civility and discourse in the age of ubiquitous, always-on social media. Opening keynote speaker Jeff Jarvis said: #MoNage @JeffJarvis empathy is completely absent in public discourse today. Private allows comparable levels of
In this series, we’ll examine the first 90 days from a variety of perspectives and provide lots of links to different resources for more in-depth looks at individual topics. Now that we’ve had a chance to meet the company, understand strategy, map our resources, and get to know our people, we must study the two
This fall, citizens of the Bay State face ballot question 4, the question of legalizing marijuana for recreational use. A Yes vote legalizes marijuana for recreational, non-medical usage (it’s already legal for medical use). A No vote keeps the law the same. A bit of background about me: I’m a Massachusetts resident and have been
To close out my duties as the Digital Customer Experience conference chair, let’s take a look at the top takeaways from this year’s Digital Customer Experience conference. Using my favorite assortment of data blending and visualization tools, I grabbed the entire conference’s hashtags to determine what was most highly engaged. Zendesk’s Dave Dyson showcased why
