Hat tip to Stephen K. Hayes’ Densho and the Tsubaki Jinja shrine for this stirring description of what 2009 may hold for us all: HEISEI 21/TSUCHINOTO/USHI DOSHI/KYUSHI KASEI meaning the 21st year of the Heisei reign of current Emperor, 6th of the Ji-Kan 10 Celestial Stems Inner Aspect of Earth, Year of the Ox and…
If you’ve been hankering for some power tips to use with Twitter that go beyond the basics, be sure to check out my new Twitter Power Guide eBook over at the Financial Aid Podcast. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source…
Much has been made of 2009 being a year of frugality for marketing departments and social media becoming the new darling for budget constrained companies. That said, I want to throw a contrary viewpoint out there: social media marketing is not necessarily cheaper than other forms of marketing. What social media marketing achieves is a…
I was noticing and thinking about something earlier today when it comes to food. In a lot of foods, in our quest to cut calories and fat, we’ve substituted astonishing amounts of salt for savory, for flavor that originally came from modest amounts of fat. Take a look at bacon, for example. Salty, to be…
So here we are. The economy’s down, business everywhere is in trouble, prospects for the future look dim at best. What’s a marketer to do? The thing to do is to take a moment and strip away everything in marketing that doesn’t matter. Put down for a moment ROI, analytics, metrics, conversation, social media, direct…
I got yet another cold call at the office today. The sales drone on the other end, as soon as they confirmed they got a live human being, immediately launched into their pitch. “Mr. Penn, I’d like just 15 minutes of your time to go over your telecom needs and introduce you to SomeRandomCompany, a…
How effective is a web design? How effective is a photograph? Here’s an easy way to tell. Load up your web site of choice on a mobile browser. Hold the device at arm’s length. If you can’t immediately pick out the call to action and get a sense for what the site is about, then…
Celebrate International Day of the Ninja today by taking some ninja lessons right online! Want to take actual ninja lessons? Study with Stephen K. Hayes, or if you’re in Massachusetts, check out the Boston Martial Arts Center in Boston or the Winchendon Martial Arts Center in Winchendon, MA. Ninja grandmaster teacher Stephen K. Hayes: Learn…
Well gang, after much, much, much labor, data gathering, and reading the most awful documentation ever produced by mankind – from the US government – my new eBook, the 2009-2010 FAFSA Guide, is now published. It’s 47 pages of financial aid stuff about how to fill out the FAFSA, landmines to avoid, and tips especially…
What’s the fastest way to go out of business? I’d venture to say that it’s having a product or service at the wrong price. (that or having no revenue model) Nowhere is this highlighted more obviously than in fantasy markets such as the one in World of Warcraft. There are literally thousands of products you…
