Sangram Vajre asks, “I’m not sure there’s a future for lead scoring, are you?” Lead scoring as we currently know it isn’t great, but it is better than complete blindness. However, lead scoring today is overly dependent on demographics and firmographics. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download…
Judi asks, “In a recent NY Times article on analytics in media, they make a distinction between being data informed as opposed to data driven, prizing human judgement over data and not letting data like pageviews dictate content strategy. What are your thoughts?” Data-informed and data-driven to me are largely semantics; both indicate we are…
Don’t panic. Depending on the kind of company you are, your risks for GDPR enforcement may vary. Many SMBs with no physical or economic presence in the EU, marketing in the EU, etc. may be at relatively low risk and can implement provisions of GDPR as time and resources permit. DISCLAIMER: I AM NOT A…
Emily asks, “I work in traditional PR at a multinational cosmetics company. How do I quantify my team’s performance so the CEO knows the value of our work?” Effective public relations has two primary outcomes: awareness and trust. We measure awareness in a variety of different ways: The gold standard is properly done, continuous market…
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting goals for a massive organization which…
Anika asks, “Data analytics is such an awkward phrase. What is data analytics, and how is it different than data science?” Data analytics is exactly what it sounds like – analytics you run on your data, any kind of data at all. We run data analytics on customer data, on machine data, on search data,…
Joshua asks, “What is structured data in SEO? Do I need to put it on every page of my website?” Structured data is exactly what it sounds like – data in structures to help search engines understand what they’re looking at. If you want your company’s website to appear in search results with featured snippets, like…
For today’s #FridayFeeling, some perspective on why process matters, a brief historical lesson on martial arts kata, and why strategy and tactics often get mixed up. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Subscribe to my weekly newsletter…
Rob asks, “Our analytics dashboards are filled with data but people have complained that they’re not helpful or useful. What can I do to fix this?” Great question and a very common problem. One of the chief issues with analytics is that we just back up the truck and pour data on people’s desks instead…
