How to Find Your Marketing KPIs
One of the most frequent questions I receive on a regular basis is, "How do we determine what our marketing KPIs are?" Marketing KPIs, or key performance indicators, are those numbers, those metrics that will make or break your marketing. Here's an easy way...You Ask, I Answer: Source/Medium Governance in Google Analytics?
Jakes asks, "With the switch to GA4 Source/Medium is becoming so much more important, can you recommend any resources that I can share with our advertising stakeholders to upscale them on the best use of of these parameters?" This is a question of power and process....You Ask, I Answer: Simple System for Brand Monitoring?
Fauzia asks, "I'm looking for an alternative to Google Alerts. What do you use?" I use a combination of Talkwalker Alerts and Feedly; no alerting service will ever give you 100% coverage, but with alerts set up for a variety of topics and organized in Feedly, you can...You Ask, I Answer: Communicating Marketing Results to Non-Marketers?
Allie asks, "Do you have any tips for sharing marketing results like social media and email marketing analytics to a non-tech-savvy staff?" Most staff in an organization aren't going to be interested in marketing results unless they work in marketing. Instead, they're...You Ask, I Answer: The Definition of Influencer?
Salil asks, "Can reviewers of products on YouTube that have a large following ie. 1 million or more but are not paid by companies to promote their products (example: the channel - Dope or Nope) be called "influencers"?" The definition of influence in this context is...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
