You Ask, I Answer: Proving the ROI of Analytics and Data Science?
Gautam asks, “What is your recommendation for proving the ROI of analytics and marketing data science?” Proving ROI of analytics is one of the thorniest problems you’ll run into in marketing data science. The reason for the difficulty is that...You Ask, I Answer: Which Brand KPIs?
Jen asks, “What are some solid KPIs that you will be looking for next year?” Recall that our definition of a KPI is any metric for which you either get a bonus or fired. This poses a quandary for marketers responsible for brand, since brand tends to be one...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
