You Ask, I Answer: Insider Secrets for Marketing?
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give...You Ask, I Answer: How To Make Use of Historical Data and Analytics
Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two...You Ask, I Answer: Corporate Culture and Digital Transformation
Aaron asks, “How do you think culture fits into the people / process / technology framework?” People / process / platform, a derivative of HJ Leavitt’s 1964 Diamond of Change Management, is itself a subset of culture. In this video, learn Dr. Rick...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
