by Christopher S Penn | Oct 4, 2023 | You Ask I Answer, Digital Transformation, Marketing, Strategy
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with...
by Christopher S Penn | Feb 13, 2019 | AI, Artificial Intelligence, Data, Data Science, Digital Transformation, IBM, Machine Learning, Marketing, Marketing automation, Marketing Technology
In this video, learn 5 key takeaways from day 2 of IBM THINK 2019 on the topics of finding more AI/ML talent, the use of personas in an AI work, digital transformation and its relationship to AI, finding new opportunities for innovation, and perhaps the meaning of...
by Christopher S Penn | Feb 1, 2019 | AI, Artificial Intelligence, Data, Data Science, Digital Transformation, Machine Learning, Marketing, Marketing Technology, Strategy
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give...
by Christopher S Penn | Dec 3, 2018 | Artificial Intelligence, AI, Data, Data Science, Digital Transformation, Machine Learning, Marketing, Strategy
Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two...
by Christopher S Penn | Oct 10, 2018 | Business, Digital Transformation, Marketing, Strategy
Aaron asks, “How do you think culture fits into the people / process / technology framework?” People / process / platform, a derivative of HJ Leavitt’s 1964 Diamond of Change Management, is itself a subset of culture. In this video, learn Dr. Rick...