Summary In today's episode, I examine the necessity of CEO leadership in the age of artificial intelligence. Here's what this means for you. You will gain a strategic framework for distinguishing between mere operational efficiency and deep organizational transformation. You'll also learn these concepts: the impact of AI on consumer behavior, the risks of competing…
Summary In today's episode, I explore how to transition from manual prompting to seamless AI automation by refining your internal processes. Here's what this means for you. You save time and money by building reliable systems that require minimal human intervention. You'll also learn these concepts: how to identify repetitive task candidates, the necessity of…
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with audiences in a tangible, memorable way. Join me as I explore the unique value print…
Summary In today's episode, I walk through the difference between change management and digital transformation and how these two frameworks work together when applied to your marketing organization. Here's what this means for you. You gain a practical 5 P's lens (Purpose, People, Process, Platform, Performance) for evaluating any technology or organizational change before you…
Summary In today's episode, I answer a listener's question about what happens to UTM tracking links when migrating a website to a new domain name and share best practices for handling the technical migration. Here's what this means for you. You gain a clear technical and strategic roadmap for rebranding your website without losing tracking…
In this video, learn 5 key takeaways from day 2 of IBM THINK 2019 on the topics of finding more AI/ML talent, the use of personas in an AI work, digital transformation and its relationship to AI, finding new opportunities for innovation, and perhaps the meaning of life itself with quantum computing. Can’t see anything?…
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give away the utensils and the ingredients. Customers pay for the…
Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two approaches and the hierarchy of analytics in this video. Can’t see anything?…
Aaron asks, “How do you think culture fits into the people / process / technology framework?” People / process / platform, a derivative of HJ Leavitt’s 1964 Diamond of Change Management, is itself a subset of culture. In this video, learn Dr. Rick Robinson’s AEIOU framework of ethnographic measurement, and learn how corporate values layer…
