Today I want to look at a tactic from ancient warfare that’s still in use today: poisoning the wells. In earliest times, to deny an incoming enemy the ability to survive and thrive in an area, a defensive tactics known as poisoning the wells would be used. Corpses (ideally those of people or animals that…
… to learn something new. That’s a Japanese idiom from the martial arts, one which I learned from my martial arts teacher, Mark Davis of the Boston Martial Arts Center. Today, I want to highlight something amusing that illustrates this point very well. Rewind the clock 20 years. If you asked a conference room full…
Recently, I had the opportunity to remotely and asynchronously guest teach with Mark Blevis at his Algonquin College marketing course. In this 20 minute session, we talk about URL tracking with Google Analytics, Multi-Channel Funnels, and Advanced Segments. We also talk about Facebook and Google Analytics, Facebook Ads tracking with Google Analytics, and removing outliers…
The writing is on the wall for nearly every unskilled labor job as machines get better and better at performing complex but mundane tasks. A decade ago, robots could only handle precisely automated, measured tasks, such as assembling cars on an assembly line. Randomness caused breakdowns and failures, so jobs like picking strawberries or packaging…
I read with great interest that Google has filed a patent for Pay Per Gaze advertising, leveraging the power of the upcoming wearable computing/wearable tech trend. Whether or not they choose to use it, I think the concept has the potential to help answer one of the most long-standing questions in marketing analytics: the power…
Here’s the dirty secret of inbound and outbound marketing: they complement each other. They’re both important. They each play a vital role in getting a product, a brand, or a company off the ground, and there’s a time and a place for both strategies in your marketing plan. Here’s the promise of outbound: WIN AT…
As the school year ramps up, as students of business schools, colleges, and universities return to class and start soaking in the knowledge about the profession of marketing again, you’re going to hear an awful lot about personal brand. To the students out there, I’ll offer this advice: for the most part, ignore it. Now,…
A few people have, in the wake of the unfortunate events recently, asked for some general advice about keeping safe in unsafe and uncertain times and places. I’m going to assume that you haven’t clocked 20+ years in a dojo with these ABCDEFG basics. Avoid being alone. Travel with a friend in potentially dangerous areas…
