IBM THINK 2019 Day 2 Recap: The Next Frontier
In this video, learn 5 key takeaways from day 2 of IBM THINK 2019 on the topics of finding more AI/ML talent, the use of personas in an AI work, digital transformation and its relationship to AI, finding new opportunities for innovation, and perhaps the meaning of...IBM THINK 2019 Day 1 Recap: The Great Debate
In this video, catch a recap of IBM THINK 2019 day 1, including a blockchain digital twin example and a review of the #ProjectDebater results and its implications for businesses. I also spoke on Day 1 at IBM Champion Day on the 8C Framework for building digital...You Ask, I Answer: Qualitative Data Analysis
Dave asks, “How do you interpret the “why”, i.e. if you see data that says actions were taken (or not) how do you determine WHY those actions were taken so you can replicate or avoid those specific marketing tactics moving forward?” No...You Ask, I Answer: Google Analytics Goal Setting
Fiona asks, “Can anyone help with how to set up basic goals in Google Analytics?” Fundamentally, goals require two things: – Business impact – Technical confirmation When setting up goals in Google Analytics, you’ll need both. Watch the...You Ask, I Answer: How Analytics Indicates When To Change Tactics?
Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour:...You Ask, I Answer: Review of the Marketing Rebellion
Mark Schaefer asked me to read through and review his latest book, the Marketing Rebellion. I offer some thoughts in the review about takeaways and what machine learning should be helping marketers to do better. Purchase the Marketing Rebellion here on Amazon. FTC...I Ask, You Answer: Buy AI For Marketers, Second Edition
Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and...You Ask, I Answer: Insider Secrets for Marketing?
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give...You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?
Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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