You Ask, I Answer: Estimating YouTube Ads Performance?
Natchi asks, “What is the best way to estimate YouTube Ads KPIs performance for a certain budget, duration etc?” For campaigns that are in-flight and have enough data, use the Google Ads simulator. That will tell you what some common scenarios look like....You Ask, I Answer: Creating Marketing Trends?
Anastasia asks, “Is it possible to create a trend? What does it take to make a trend stick?” If we accept that a trend requires a sustained change in our data over time that’s statistically provable, then we need to create the underpinnings of that...You Ask, I Answer: Screen Resolution in Google Analytics?
Onurcan asks, “I would like to kindly ask a question about that I’m tracking that one of the mobile native app android version in Google Analytics. Why is Screen Resolution show as (not set) in my Google Analytics reports?” This one’s...Solicited Review: TechSmith SnagIt 2021
In today’s episode, we look at the new features of TechSmith’s SnagIt 2021 including templates, auto-simplify improvements, and pop-out magnification. Get a free trial copy here. FTC disclosure: this review was solicited by TechSmith and they provided a...You Ask, I Answer: Third Party Schedulers and Social Content Performance?
Iain asks, “Fact or fiction. Using third party schedulers for social media posts get a kick shins as they haven’t come from the native platform tools?” Some testing has been done on this front, but none of the tests, from what I’ve read, have...You Ask, I Answer: Filtered Views and Google Analytics 4?
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all...You Ask, I Answer: Adopting Data-Driven Marketing Strategy?
Kait asks, “How do you suggest to go about to creating a data-driven strategy standard and breaking the “because we’ve always done it this way” mentality?” Strategy is always a sale. Every sale has to answer the question, “What’s in it for...You Ask, I Answer: Who is an SEO Expert?
Masha asks, “What does it really mean to be an SEO expert? Considering the depth and breadth of SEO, is it even possible to be an expert on all aspects of SEO?” It depends on how we define SEO itself. SEO, or search engine optimization, is all about...You Ask, I Answer: Staying Aware of Marketing Trends?
Sandeep asks, “How do you stay aware of new marketing trends?” The answer here is straightforward: your communities. The communities you belong to will lead you to what’s new, especially in private communities where members aren’t being blitzed...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
