You Ask, I Answer: Making Trade Shows Worthwhile?
Adam asks, “How do you get more out of exhibiting at trade shows? What’s something you’ve done?” Making a tradeshow work for you typically requires a three-part strategy: air cover, ground game, and activation. Watch the full video to learn...You Ask, I Answer: Making Marketing Conference Workshops Engaging?
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging,...You Ask, I Answer: Balancing Creation and Promotion in Content Marketing?
Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any...You Ask, I Answer: Marketing Tips for Home Service Businesses
Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location....You Ask, I Answer: Robust Email Marketing Software?
Luis asks, “I’m in charge of our department news letter, which is meant summarize any major accomplishments of the core teams, as well as updates on new staff, awards, events, etc. Right now I’m using a tool that I don’t think is the best for...You Ask, I Answer: Analytics Reports Tools?
Julie asks, “How do you put your analytics reports together? Excel, powerpoint, or something else?” As with any questions about tools, the answer is contingent on many factors. – What does the person have? Excel and Powerpoint are nearly ubiquitous,...You Ask, I Answer: Year-End Social Media Reporting?
Alessandra asks, “what is the best way to prepare a social media marketing report for 2018 to send to management? I keep track of followers and number of posts by month, but maybe there is other data I should include?” Great question. Reporting should...You Ask, I Answer: How Brokers and Agents Market With a Brand?
Mila asks, “In the insurance industry, there are several models of distribution. The insurer or direct model, online, through agents and brokers. Interestingly insurers who work through brokers spend significants amounts of money in developing online marketing...You Ask, I Answer: How Often Should You Repost on Social Media?
Ian asks, “How often should I repost content on social media channels like Twitter and Facebook and Instagram? How much is too much?” Let’s dive into our analytics to answer this question. You’ll need the analytics for each of the social...Subscribe to my blog & newsletter
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