Why Do You Buy Ice?
Why would we buy ice cubes? If we own a refrigerator with a freezer, making ice is practically free. Making ice is a function of energy and time. Unless we own an industrial subzero freezer or a supply of liquid nitrogen, we can’t make ice in an instant. We have...You Ask, I Answer: Visualizing Your Marketing Technology Stack?
Megan asks, “I’ve been tasked with visualizing our entire marketing machine. Like, each piece of software and marketing lever that is utilized for each stage of the customer journey. I’ve got some ideas on how to best do this, but thought perhaps you...You Ask, I Answer: LinkedIn Contact Export Data Details?
Keiko asks, “Is it possible to download Linkedin contacts with city or state location? Thank you!” Out of the box, the answer is no. You get first name, last name, title, and company, and the connection date, and that’s it from the official LinkedIn...You Ask, I Answer: Categorical Prediction Techniques for Google Analytics?
Maggie asks, “Would you use CHAID analysis to discover relationships between multiple categorical predictor variables? For example, using GA dimensions (traffic channel, device type, country, landing page, etc.) and group them according to their likelihood to...You Ask, I Answer: Conversion Rate Optimization Strategies?
Akshat asks, “Can you recommend your go-to strategy for conversion rate optimization that can give results in short-time?” Conversion rate optimization is all about knowing what converts. What converts comes from Bob Stone’s 1968 direct marketing...You Ask, I Answer: SEO Trends for 2020?
Shane asks, “Which SEO trend helped you dominate search results and generate more revenue?” Unsurprisingly, the advanced usage of machine learning and AI technologies have helped us grow significantly over the last couple of years. Content forecasting with...Content Marketing World 2019 Recap
A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...Content Marketing World #CMWorld Day 2 Recap
In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Content Marketing World Day 1 Recap
A recap of day 1, workshop day, at Content Marketing World and a few takeaways from the AI workshop I led. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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