You Ask, I Answer: Success for Finance Professionals in an AI World
Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...You Ask, I Answer: Evaluating Content Marketing Management Software
Peter asks, “What do you recommend for content marketing management software, especially for a B2B company?” Great question, and a very common one. Content marketing management needs to fulfill one or more of the following functions: Creation / management of creation...Can Causation Exist Without Correlation? Yes!
One of the axioms of statistics is, “correlation is not causation”, meaning that just because two data variables move together in a relationship does not mean one causes the other. The most common textbook example of this axiom is that consumption of ice...You Ask, I Answer: Tackling Data Privacy and Regulation
Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with...Sneak Peek: How AI Helps Sales Professionals
According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don’t wait for the future – start implementing now, with today’s technologies. Driver Analysis Prospect and lead...#WinWithAI: The Foundation of AI is Great Data
In today’s episode, we review the 4 main challenges facing enterprises with data: Volume Veracity Variety Velocity AI is built on data; poor data leads to poor machine models, which leads to poor outcomes. What’s the solution? The BrainTrust Insights 6C...You Ask, I Answer: Managing Your LinkedIn Connections
Heidi asks, “Do I remember correctly that you recommended accepting all LinkedIn requests? Do you do anything to mark people that you don’t know so that you can keep them separate?” I do indeed accept all connection requests. You never know who...#WinWithAI: The Journey to AI
As part of the upcoming IBM Win with AI Summit, I’m tackling some questions about how companies can make AI work for them. In today’s episode, we look at the journey to AI using the BrainTrust Insights Enterprise AI Journey Framework: Data foundation...You Ask, I Answer: How to Create High-Performing Video Marketing
Dee asks, “How can I create videos people will watch and engage with?” One of the simplest tricks and hacks for high performing video marketing is to convert already high performing content to video. What tools would you use? Google Analytics data IBM...2018 Marketing Planning Framework
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