You Ask, I Answer: Biggest Time Wasters in Content Marketing?
Lisa asks, “What are the biggest time wasters that plague content marketing programs?” Before we can answer this question, we have to define what a time waster is. Is it something that won’t work, won’t generate results? Is it something for...You Ask, I Answer: Biggest Email Marketing Mistakes?
Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?” The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative. List: Do you have the right list? How much effort do you put into...You Ask, I Answer: Content Marketing Home Runs?
Lisa asks, “What does a home run look like in your content marketing?” This is an interesting question because of the analogy. What happens more – home runs or runs batted in (RBI)? The answer is the RBI, by a factor of 2-3x. It’s great when...You Ask, I Answer: Tools Missing From Content Marketers Tech Stacks?
Lisa asks, “What tools do you think are missing from most content marketers tech stack?” Without a doubt, the ability to know what content is resonating, either by individual channel or by owned media content. This is a giant blind spot I experienced for...How to Evaluate a Big Idea in Marketing and Business
We love Big Ideas. We court them, we share them, we follow them. We pay hundreds or thousands of dollars to conferences so that speakers can share their Big Ideas with us. Yet, at the end of the day – or the end of the quarter, or the end of the year –...Best Practices for Public Speaking Pages
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of...How to Calculate Marketing ROI
Pick a term that is bandied about the most but understood the least in business (especially marketing) and chances are it will be ROI, return on investment. Many marketers are asked by senior stakeholders what their ROI is, how to calculate marketing ROI, or whether...Great Power, Great Responsibility: AI and Elections
Here’s a thought exercise. Take a moment to read through these tweets. What do you make of them? How do they make you feel? —= Begin Tweets =— “Today I’m announcing an important partnership that has the potential to transform America’s...You Ask, I Answer: Qualitative vs. Quantitative Marketing Data
Magdalena asks, “Which is more important for marketers, qualitative or quantitative data?” This common question is a false choice. Both are equally important and inform each other. Watch the full video for an explanation with details, and ways to gather...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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