Sometimes The Customer Is Dangerously Wrong
“The customer is always right.” For over a century since Harry Gordon Selfridge coined it, we’ve been stuck with this platitude, and it can be dangerously wrong for the health of our businesses. It had its place. After all, businesses even today are...Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs
Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs :: View in Browser Learn the difference between incrementality and attribution in Google Analytics (MP3 audio) » What’s On My Mind: My Favorite Content Creation Hack I’ll be...Stop Hating Vanity Metrics in Marketing Analytics
Without fail at nearly every marketing conference, someone rails against vanity metrics. Stop measuring them. They don’t matter. They’re the devil. Variations on those themes. So let’s clear the air a bit, because just as some people put too much importance and...How I Think About NFTs
The Basic Truth of Mental Health
Have you ever been sick? Caught a cold, had the sniffles, ate something bad, maybe got injured? Sure. I can’t think of anyone besides people who have completely offline immune systems who hasn’t gotten sick at least once in their lifetime. Can you? How do...Almost Timely News, 10 October 2021: Leadership, Competitive SEO, Social Media Analytics
Almost Timely News, 10 October 2021: Leadership, Competitive SEO, Social Media Analytics :: View in Browser Learn how to build better dashboards and reports in this free class » What’s On My Mind: Are You a Leader? This week, my company held a focus group for...Basics of Social Media Marketing Analytics Tools
One of the most common questions asked in social media marketing is, “What’s the best tool for analyzing and reporting your social media marketing?” This is a sensible question; after all, if you can’t measure something, you can’t manage...Marketing Data Science: Introduction to Data Blending
One of the truths we don’t talk about nearly enough in marketing data science is the need to blend data. There are very few data sources that are a single source of truth by themselves, that need no augmentation or supplementation to provide maximum value. Even...Almost Timely News, 3 October 2021: Technical Debt, Content Marketing Analytics, Server Change
Almost Timely News, 3 October 2021: Technical Debt, Content Marketing Analytics, Server Change :: View in Browser Learn how to improve your Twitter analytics with my free hands-on masterclass » Important: I Just Changed Servers A quick note before we get to this...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
