Social Media Marketing World 2019 Day 1 Recap
Yesterday marked day 1 of Social Media Marketing World 2019. What were some of the key takeaways? Content marketing strategies from Robert Rose of Content Marketing Institute, a bit of AI, do handles matter on Instagram, and more. Watch the video for full details....You Ask, I Answer: Tools for Storing Valuable Information?
Alessandra asks, “How do you keep/store/index all the information you read, and I am sure you read A LOT, that might be useful for future presentations/consulting/business development activities?” Terrific question – it depends on what the information is....Thinking Outside the Box: Two Stories
One of management’s longest-standing tropes is the expression, “think outside the box”, a reference to the 9 dots problem. In this problem, a businessperson is given a sheet of paper with nine dots on it, and directed to connect all the dots by...You Ask, I Answer: Comprehensive Social Media Analytics?
Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have...Fun Fact Friday: Social Influencer Benchmarks
In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch...You Ask, I Answer: Tactics for Building Followers?
John asks, “I see you have a massive amount of followers and was wondering how you did you do this?” There’s an expression in the martial arts that explains a lot of this: energy flows where attention goes. The question is, how are you catching...You Ask, I Answer: Returning Users Original Sources in Google Analytics?
Andy asks, “How would you see how your returning visitors originally got to the site? not just how they got there when they returned?” This requires a fair amount of customization to Google Analytics. Watch the video for the complete walkthrough, including...You Ask, I Answer: Advice for New Corporate Marketers?
Victoria asks, “What advice would you give to a marketer who was brand new to the corporate space?” Before anything else, you need to understand the STEM framework and how your work and role will fit into it. Want the framework as a one-page reference?...You Ask, I Answer: How to Market Crowdfunding Campaigns?
Dana asks, “How do you market a crowdfunding project?” Crowdfunding sites are nothing more, when you think about it, than landing pages. They’re landing pages which someone else manages, so a good chunk of the design and creative is taken care of for...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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