What is a Proper A/B Test in Marketing?
Doug asks, “I have an interesting nonrandom case. I have a hard time explaining to the team that this does not count as an A/B test. Also, we ran it and got odd results. We give a list to sales reps each month that they have to go through to ask to renew their...Six Types of Marketing Demand Generation
In our Analytics for Marketers Slack Group yesterday, one of our members was asking who should own Google Analytics, the web manager or the demand generation manager. That raised the interesting question, what exactly does a demand generation manager do? What is a...Why Do You Buy Ice?
Why would you buy ice cubes? And by ice, I don’t mean those fancy, clear ice cubes, just ordinary ice cubes. If we own a refrigerator with a freezer, making ice is practically free. Literally anyone can do it; it requires almost no skill whatsoever. Well, it...How I Learned to Think About Gender
If you, like me, expressed confusion about the differences between gender identity, expression, attraction, etc. and were or are bewildered about all the different terminology, then you’re in the right place. I’ve sorted out a mental model for myself based...Remember the Business Lessons of the Pandemic
In the early spring of 2020, we as a human civilization entered probably the most disruptive period since World War 2. As the pandemic slowly winds down thanks to vaccination programs, I thought it would be worthwhile to take a quick look back at the early days for...The eCommerce Marketing Technology Stack
Jenna asks, “What’s a “must have” for new eCommerce brands who are just getting started with both organic and paid social media posts?” The absolute required must-have for eCommerce brands (and any brands, really) is decent analytical...Social Selling Advice for Product Sales
Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we...Brand is the True Inbound Marketing
What is inbound marketing? The concept, pioneered by Hubspot 15 years ago, is defined by them as: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing...The Coming Explosion in Influencer Marketing
Are you tired of influencer marketing yet? I have bad news for you: it’s about to become much more important. First, let’s define what we mean by influencer marketing so we’re working from the same definition. Let’s define influencer marketing as a kind of word...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
