Blog - Christopher S. Penn Marketing Blog

You Ask, I Answer: Content Marketing Strategy and Company Size

by Christopher S Penn | Dec 18, 2018 | Content, Content Marketing, Marketing, Strategy

Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?” At a macro level, every company’s content marketing strategy is and should be identical: use...

You Ask, I Answer: What to Read Before 2019

by Christopher S Penn | Dec 17, 2018 | Marketing, Strategy, Trends

Jon asks, “What, if any, will be the number one,”blow your socks off,” marketing trend for 2019? If nothing comes to mind, what existing technology or tactic will see major growth in 2019? What is going to fade away in the coming year? What book(s) or blogs...

Trust Insights 2019 Marketing Trends Report

by Christopher S Penn | Dec 14, 2018 | Data Science, Marketing, Strategy, Trends

I’m pleased to share the brand new, data-driven 2019 Marketing Trends Report from Trust Insights. Unlike other trends reports and forecasts which are purely qualitative in nature or just vendor promotions, this report looks at 3,627 popular marketing searches...

You Ask, I Answer: How to Measure Brand Awareness

by Christopher S Penn | Dec 13, 2018 | AI, analytics, Artificial Intelligence, Brand, Data Science, Machine Learning, Marketing, Marketing automation, Marketing Technology, Metrics

Ciri asks, “What’s the best way to measure brand awareness? Among all the searching I’ve done, it seems like people have a lot of different takes on measuring brand awareness.” The gold standard for how to measure brand awareness is unaided recall among your target...

You Ask, I Answer: The Best Marketing Conference To Attend

by Christopher S Penn | Dec 12, 2018 | Conferences, Education, Marketing

Ben asks, “If you had to recommend a single general digital marketing conference to attend, what would it be? Where can i get the most takeaway educational value?” As with anything, the answer to this is highly dependent on your needs. What do you need to...

You Ask, I Answer: 2019 Marketing Trends Roundup

by Christopher S Penn | Dec 11, 2018 | Marketing, Strategy, Trends

In the last day, I’ve received no fewer than 8 inquiries asking for quotes for 2019 trend roundups. So, in the interests of efficiency, here’s my take on 2019 trends using data from Trust Insights. Stay tuned – we’ll be releasing a full report...

You Ask, I Answer: Email Marketing Tools in 2019

by Christopher S Penn | Dec 10, 2018 | Data, Data Science, Email Marketing, Marketing, Marketing automation, Marketing Technology

Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack...

You Ask, I Answer: How Can Marketers Fix Dirty Data?

by Christopher S Penn | Dec 7, 2018 | Data, Data Science, Marketing

Gini asks, “OK! I have questions! Let’s assume the data is a mess or “dirty”, how can a communicator or marketer figure out what’s missing, where the holes are, or why something isn’t working?” This is a process known as...

You Ask, I Answer: Conference Gear for Audio and Video

by Christopher S Penn | Dec 5, 2018 | Audio, Conferences, Marketing, Marketing Technology, Speaking, Video

Amy asks, “I saw this cool setup you were using at the marketing profs conference – would you mind sharing what hardware/software you used? I am in the events space and trying to do more independent recordings like this. Thanks!” Hardware Kimafun wireless...

You Ask, I Answer: Marketing Top Data Challenges of the Future

by Christopher S Penn | Dec 4, 2018 | analytics, Data, Marketing, Privacy, Security, Strategy

Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...