Mind Readings: All Value is Relative
Value is entirely relative and dependent on context To understand the value you provide, look at what your customer is comparing you to If you’re selling a product or service, make sure you understand the customer’s problem and what it’s worth to...Mind Readings: The Power of Forecasts
The power of forecasts lies in their ability to stimulate action, not in their accuracy. Most people don’t care if a forecast is right or not. Forecasts don’t need to be data-driven to be effective. Horoscopes are a good example of a forecast that is not...Mind Readings: Collectivist and Individualist Mindsets
Different nations and communities have had varying levels of success in fighting COVID due to different mindsets A collectivist mindset is needed to solve a collectivist problem An individualist mindset is needed to solve an individualist problem The Motion Picture...Mind Readings: The Worst Kind of Research
The worst kind of research is incurious research, which is research that is commissioned to prove a point. Incurious research is dangerous because the average layperson doesn’t necessarily know how to distinguish between research that is curious and research...Almost Timely News, November 27, 2022: Gratitude, Thanks, and Contrast
Almost Timely News: Gratitude, Thanks, and Contrast (2022-11-27) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click...Almost Timely News, November 20, 2022: The Data-Driven Marketer
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an...Mind Readings: Context and the Cookieless Future
Key points from this episode: Cookies are small pieces of text that are placed on your computer by websites you visit. They are used to track users and remember their preferences. There are two types of cookies – first party and third party. First party cookies...Mind Readings: What Smoking Tells Us About Air Quality
Key points: Cigarette smoking is allowed in many indoor spaces in Serbia, which results in poor air quality. Just a few smokers in an enclosed space can make the air quality unbearable for everyone. Poor air quality is a problem not just for COVID, but for other...Almost Timely News: The Incredible Power of Brand (2022-11-13)
Almost Timely News: The Incredible Power of Brand (2022-11-13) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
