MarketingProfs B2B Forum Day 1 Recap
A recap of three key themes shared at MPB2B Day 1, and why one of them stands out so much. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...You Ask, I Answer: Undervalued Business Trends
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the...You Ask, I Answer: 2019 Social Media Strategy
Jenny asks, “What’s the best resource for 2019 social media strategy development?” The same as 2018! The overall strategy, the why – use social media to accomplish business goals – doesn’t change. What changes is the what and the...Fun Fact Friday: Feature Engineering
In this episode, we talk about feature engineering and text, especially social media content. Social media text is often accompanied by very little data, so what can we do to enhance and expand it? That’s feature engineering. Watch the video for details about...You Ask, I Answer: How To Be a Confident Public Speaker
Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn...LinkedIn Power Tip: 5 Daily Hellos
LinkedIn’s algorithm focuses heavily on engagement. We want our posts to be seen by our networks; however, getting seen means being engaged. Here’s a simple, powerful tactic you should add to your daily social media tasks to boost your visibility in the...After Voting
While this post is aimed primarily at US citizens, conceptually it applies to every participatory government. Now that you’ve voted… you did vote, yes? Good. Now that you’ve voted, let’s talk for a moment about two things, teams and steps....You Ask, I Answer: Influencers in Highly Regulated Industries
Robert asks, “This is good information, but I have a more basic question about B2B influencer marketing. My company manufactures specialty chemicals for a niche market. We know that companies use our products, but we need some influencers to help drive our sales...You Ask, I Answer: Paid Influencers and Message Effectiveness
Tammy asks, “In theories of persuasion from social psychology, the effectiveness of a message to persuade someone is significantly harmed when a receiver of the message becomes aware of any ulterior motivations (i.e., getting compensation) that the source of the...2018 Marketing Planning Framework
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