You Ask, I Answer: Long Tail Keyword Search Volume?
Maris asks, “How do you assess how many monthly searches is enough? Some of the terms we want to rank for have really low search volume. But how many is too many and how many is ‘just right’?” This is a terrific question that can really help to...You Ask, I Answer: B2B Marketing Reports
Beth asks, “I’m looking for a killer marketing report that works for your leadership team. Anything you are willing to share or a direction you suggest I start looking would be super beneficial.” This is a design thinking problem. You want to answer 6...You Ask, I Answer: Personal Analytics and Quantified Self?
Mark asks, “For a business professional, what are the personal measurements we should be using to improve our ‘game’ and remain relevant? Does anybody out there have metrics on yourself?” This is an important question; the answers will depend...You Ask, I Answer: How Many Views in Google Analytics?
Kat asks, “How many views do you typically have set up in Google Analytics?” For clarity, a view is the smallest unit of an account in Google Analytics. The answer depends, unsurprisingly, on which view features you use. Unlike a property, which is a...You Ask, I Answer: Keeping Content Marketing and Social Media Fresh?
Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive...You Ask, I Answer: B2C Webinar Marketing Tips?
Maria asks, “Trying to ramp up a new service offering via webinar — target audience is parents of high schoolers. We are trying to prove the concept out with a small monthly SEM budget (< $5k) and doing regularly scheduled, live webinars. Also will try FB...You Ask, I Answer: Leveraging Senior Executives for Content Marketing?
Sandra asks, “How do I leverage senior leaders from our company, many of whom aren’t social or digital media savvy and pressed for time, for content marketing?” There are a few ways to handle this for maximum benefit to your company and minimum...You Ask, I Answer: Overcoming Similarly Named Brands in SEO?
Natasha asks, “I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn’t have online presence of your magnitude, and just starts working on a personal...You Ask, I Answer: 8 Tips for Using Medium as a Brand
Audrey asks, “Since you mentioned Medium, if you have anything else on how to use that platform as a brand, I would love that.” Medium is a blogging platform that allows authors to monetize their content by distributing membership fees. It can be a useful...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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