You Ask, I Answer: Analytics That Impact Conversions
Brian asks, “What are the most useful analytics you track that have the biggest impact on conversions?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll...Mind Readings: The Hidden Danger of the Social Media Highlight Reel
We all know the overt danger of social media as the highlight reel of our lives – comparing our whole lives to other people’s highlights and wins. But there’s a hidden danger of the highlight reel that can cause immense harm. Learn what to do about...You Ask, I Answer: Email Marketing and Google Analytics Tracking
Heather asks, “Do you do custom UTMs for every link in your email newsletters? Or do you let your email marketing platform’s tracking codes step into the gap?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the...Almost Timely News, 16 January 2022: Social Media Success, Business Strategy
Almost Timely News, 16 January 2022: Social Media Success, Business Strategy :: View in Browser Get my 12 Days of Data eBook totally free, no forms to fill out » What’s On My Mind: When Social Media Works For those of us who feel like social media marketing is...You Ask, I Answer: Identifying Working Topics in Content Marketing
Matt asks, “How do you know which content topics are working?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly...You Ask, I Answer: Content Analytics for Effectiveness
Sunny asks, “How do you create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?” Can’t see anything? Watch it on YouTube here....You Ask, I Answer: Best Practices for Reporting to Leadership
Tiffany asks, “What are some best practices and templates for reporting out at high-level meetings. Too often analytics can get into the weeds. No one wants that. What metrics should leadership actually care about?”” Can’t see anything? Watch...You Ask, I Answer: Bounce Rate and Blog Content
Molly asks, “What does bounce rate REALLY mean when it comes to blog content?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...You Ask, I Answer: Unifying Mobile and Desktop Users
Anne asks, “How do you easily find out if mobile users who abandon your form come back later and use the desktop to complete the task?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a...AI for Marketers Book
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