You Ask, I Answer: A/B Tests for Non-Random Situations?
Kanako asks, “What are best practices for conducting A/B tests on non-random situations?” The short answer is for randomized controlled trials, there isn’t a best practice for doing things non-randomly. You need randomization to reduce the impact of...You Ask, I Answer: Marketing Data Science for Traditional Sales?
Jackie asks, “How does all this fancy data science kung fu hubbub help us, we’re a traditional sales company that only makes phone sales cold calls?” Data science is a methodology that can be applied to any data you happen to have. In the case of...You Ask, I Answer: Importance of Domain Authority in SEO?
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media...You Ask, I Answer: Where To Start Using Marketing Data Science?
Ashwin asks, “I have data around me related to campaigns – emails, phone calls, and survey data – so how should I start analyzing it?” First, let’s recall that marketing data science is about the application of the scientific method to...What is Ethics in Marketing?
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in...You Ask, I Answer: Google Analytics Best Practices for Consistent Reporting?
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What...You Ask, I Answer: Marketing Data Science and Executive Buy-In?
Albert asks, “What is the best way to sell the idea of marketing data science to executives that don’t see its value, without making them lose face or look bad?” Generally speaking, most executives want the same things – save money, save time,...You Ask, I Answer: Marketing Ethics and Data Collection?
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition...You Ask, I Answer: Biggest Misconception about Marketing AI?
Paul asks, “What do you think is the biggest misconception about AI?” Something I say in all my keynotes: AI is math, not magic. There’s no magic here. AI is just the application of mathematics to data at a very large scale. In turn, that means AI...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
