You Ask, I Answer: In House vs Agency KPIs?
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...You Ask, I Answer: SaaS Lead Flow?
Almost Timely News, 25 September 2022: Non-Obvious Content Creation
Almost Timely News, 25 September 2022: Non-Obvious Content Creation (9/25) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube...Mind Readings: Frameworks and Checklists
Strategy and tactics are commonly intermingled and they really shouldn’t be. Here’s the difference. Summary: In this episode, the speaker talks about the difference between strategy and tactics. He says that strategy is like a menu, while tactics are like...Mind Readings: No Excuses for Lack of Diversity in Content
With the dawn of AI models that can create many different kinds of content, there’s no excuse any longer for a lack of diversity in content. Summary: In this episode of Mind Readings, the speaker talks about diversity in content, specifically visual content....Mind Readings: Peer Pressure
At a recent event I was at, I spoke to someone who had some very interesting things to say about why they don’t wear a mask. Summary: In today’s episode, the speaker is talking about peer pressure. He was at an event recently, where he was wearing a mask,...Mind Readings: What Exactly is a Brand Voice?
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who...Mind Readings: Advanced Questions
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of...Almost Timely News, 18 September 2022: Room Temperature Takes From Content Marketing World 2022
Almost Timely News, 18 September 2022: Room Temperature Takes From Content Marketing World 2022 (9/18) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version...AI for Marketers Book
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