You Ask, I Answer: Training Social Media Algorithms
Carl asks, “LinkedIn seems like it’s full of spam and junk. Are you getting any value out of it?” I listened to this terrific episode of This Week in Machine Learning with Sam Charrington and Dr. Romer Rosales, lead data scientist and AI expert at...You Ask, I Answer: Social Media Marketing for Returning Parents
Christa asks, “As a returning mother to the workforce, what do I need to know about social media?” Just about everything in social media has changed since the 2012-2013 era. What social media is, how it works, why it’s important, how we measure it – all...You Ask, I Answer: Types of Bias in Machine Learning
Dave asks, “What are some of the types of bias to be aware of in machine learning?” This is a powerful and important question today. As we give more power to our machines, we need to understand how they’re making decisions. Watch the video to learn...You Ask, I Answer: How to Fix SEO for Highly-Regulated Industries
Tammy asks, “Definitely saw the impact of the August Google algorithm update on one of our clients who is in the medical device industry. Any recommendations for combating this massive traffic loss in this industry?” Recall that Google’s search...Win With AI: IBM Cloud Private for Data & Watson Studio
The IBM Win With AI Summit was a powerful event for IBM Business Partners and AI practitioners. Watch the video to learn what’s new with IBM Watson Studio and the all-new IBM Cloud Private for Data. If you’ve ever wanted one view of your customer or data...You Ask, I Answer: The Promise of AI and Data for Marketing
Denis asks, “What is the big promise that AI holds when it comes to data? What types of solutions do you see emerging from this that will help marketers?” Look at the data science lifecycle. Every repeatable choice along this lifecycle has at least some...The Difference Between Change and Improvement
I was asked recently, “what is the difference between change and improvement?” This is an intriguing question, because at first, it seems like improvement should be a subset of change. But is it? Change and improvement are two different things. Change is...You Ask, I Answer: Marketing Tasks and AI
Denis asks, “What existing marketing processes or tasks do you expect AI to help speed up or eliminate?” Some tasks will indeed be sped up. Others will be replaced entirely, and there’s a straightforward way to identify what will be replaced. Learn...Win With AI: How to Create an AI Strategy
As part of IBM’s Win With AI Summit, we’re answering some of the most common questions about AI. Today, we tackle the most fundamental: how do we create an AI strategy? Watch the video to learn the three-part process and what you’ll need to succeed...2018 Marketing Planning Framework
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