Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five flavors – source, medium, campaign, term, and content. Each code serves a particular function, a way
Julie asks, “What are the best affordable analytics tools for small businesses and solopreneurs?” In this video, we’ll walk through the Google Marketing Platform as the platform of choice, plus give you a decision to make: time or money. Also mentioned besides Google Analytics: Hubspot CRM Agorapulse Talkwalker R Studio Tableau Public FTC Disclosure: links
Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?” Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s expressly forbidden, like keyword stuffing. Then, follow the three steps in this video. Can’t
Julie asks, “What’s the right marketing budget?” I hear this question a lot during this time of year, when marketers are facing new strategies, new plans, and of course, new budgets. The answer to this question is more complex than it sounds, and requires a fair amount of research at your firm. Asking this straight
Rudy asks, “I would like to buy a bible in Google Analytics, which hard copy book do you recommend?” There isn’t one. The thing about Google Analytics – and any SaaS-based software – is that they are very fast-moving targets. Google Analytics in particular makes substantial changes on a regular, frequent basis; in the summer
Stephan asks, “Do you create space for creativity and intuition to help uncover new ways to use data?” This is a fantastic question; in many cases, the creativity doesn’t come from the data, but from knowledge of our tools. There’s a martial arts exercise I was taught years ago that applies well here for solving
It’s difficult to understate how disruptive the shutdown is to everyone, not just the people who directly work for Uncle Sam, or just how long the aftereffects will last. Before I say anything else, I want to make clear that the people who have been forced against their will to work for free for nearly
