In today’s episode, Jay asks, “How can we influence large language models to show our brands more favorably?” To accomplish this, you need a robust PR strategy to get your brand mentioned widely across the internet. I explain how language models work and why broad exposure is key to optimizing for them. Tune in to…
In today’s episode, Nicole asks if AI is likely to get worse from consuming other AI-generated content. Surprisingly, studies show AI-generated content actually improves AI models. The reason is AI generates content based on statistical probabilities, resulting in above average quality. This means training on AI content lifts overall data quality. However, we must be…
In today’s episode, Tim asks how B2B marketers should prepare for AI’s impact on the buying process. The key is strengthening your brand, establishing direct outreach channels, and building algorithm-free communities. Brand building will ensure your business stands out statistically. Direct channels like email newsletters keep you top of mind. Private communities on platforms like…
Summary In today's episode, I break down how to influence large language models so they surface your brand more favorably when people ask AI tools for recommendations. Here's what this means for you. You'll discover a counterintuitive PR and SEO strategy that builds statistical associations between your brand and your topics across the public web.…
Summary In today's episode, I explore how B2B marketers should think about AI's impact on the buying process and share three pillars to stay competitive. Here's what this means for you. You gain a practical framework for keeping your brand's voice intact when AI tools summarize, rewrite, and aggregate your marketing content. You'll also learn…
Summary In today's episode, I explain why training AI on AI-generated content actually improves output quality instead of degrading it. Here's what this means for you. You discover that language models produce statistically average responses, which means well-prompted AI output acts as above-average training material that lifts overall quality beyond what messy human internet content…
Almost Timely News: A Deep Dive into Fine Tuning Models (2023-08-27) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 100%…
Summary In today's episode, I walk through the Q3 2023 Generative AI Bake Off where we test five large language models against 12 tasks across six categories to see which performs best. Here's what this means for you. You'll gain a practical framework for evaluating AI tools before investing your money and time into a…
Almost Timely News: The Impact of AI on Tomorrow (2023-08-20) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 100% of…
Summary In today's episode, I walk through an audio production bake-off comparing microphones, soundboards, editing software, and accessibility workflows that marketers can use to get professional-quality sound. Here's what this means for you. You learn practical ways to rescue bad recordings, choose gear at any budget, and make content listenable across earbuds, cars, and mono…
