Month: October 2022

  • You Ask, I Answer: Audio Quality Hardware vs Software?

    Todd asks, “When it comes to audio quality, what’s more important, software or hardware?” There is no cut and dried answer to the question of whether software or hardware is more important for audio quality. It depends on the relative quality of the stuff you’ve already got, and what you’re using it for. If you…

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  • You Ask, I Answer: Audio Quality Hardware vs Software?

    Summary In today's episode, I break down whether software or hardware matters more for audio quality and explain why the answer depends on what you already own. Here's what this means for you. You'll discover that your microphone provides the raw materials while your editing software acts as the appliance, so no software can engineer…

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  • Almost Timely News: The End of the Public Watercooler (2022-10-30)

    Almost Timely News: The End of the Public Watercooler (2022-10-30) :: View in Browser 👀 Miss my talk at MarketingProfs B2B Forum on private social media communities? Watch the replay here » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an…

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  • Mind Readings: AI Bill of Rights, Part 5: Human Alternatives, Consideration, and Fallback

    The proposed AI Bill of Rights is a good start, but there is still a long way to go. Machines should not have the presumption of innocence and should be presumed guilty until humans can prove that they are right. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the…

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  • So What? YouTube Handles and what marketers should know

    Summary In today's episode, I break down what YouTube handles are, why marketers need to pay attention right now, and what to actually do once yours becomes available. Here's what this means for you. You'll avoid losing your preferred handle to someone else and you gain a new data signal for social listening and influencer…

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  • Mind Readings: AI Bill of Rights, Part 5: Human Alternatives, Consideration, and Fallback

    Summary In today's episode, I break down the fifth and final principle of the AI Bill of Rights covering human alternatives, consideration, and fallback in automated systems. Here's what this means for you. You gain a clear framework for ensuring humans always retain the final say and the ability to override any AI system you…

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  • Mind Readings: AI Bill of Rights, Part 4: Notice and Explanation

    The AI Bill of Rights published by the United States White House proposes that people should have the right to know if an automated system is being used and to understand how and why it contributes to outcomes that impact them. Designers, developers, and deployers of automated systems should provide generally accessible plain language documentation,…

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  • Mind Readings: AI Bill of Rights, Part 4: Notice and Explanation

    Summary In today's episode, I cover part four of the AI Bill of Rights, focusing on the notice and explanation principle and why automated systems must reveal how they reach decisions that affect you. Here's what this means for you. You gain a practical way to evaluate whether your marketing and AI tools create hidden…

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  • Mind Readings: AI Bill of Rights, Part 3: Data Privacy

    The AI Bill of Rights contains a section on data privacy, which outlines the rights of individuals with regard to their data. This includes the right to know if their data is being used by machines for decisioning, the right to opt out of such use, and the right to access and delete their data.…

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  • Mind Readings: AI Bill of Rights, Part 3: Data Privacy

    Summary In today's episode, I read through the data privacy section of the AI Bill of Rights and unpack what it means for marketers facing a tightening regulatory landscape. Here's what this means for you. You gain a clear-eyed view of how laws like GDPR, CCPA, and CPRA are already reshaping consent, data collection, and…

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