Month: November 2009

  • A better way to be thankful on Thanksgiving

    Something to think about this Thanksgiving (for those who celebrate it, for everyone else it’s World of Warcraft’s PIlgrim’s Bounty): Don’t just be thankful for the things you have in your life that you appreciate. That’s good and a good start, but if you want to take it to a different level, ask yourself this:…

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  • Why Serendipity Shouldn't Matter

    Why Serendipity Shouldn’t Matter “Serendipity is the effect by which one accidentally stumbles upon something fortunate, especially while looking for something entirely unrelated.” – Wikipedia I’ll be contrarian to my good friend Chris Brogan in saying that serendipity shouldn’t matter to you. Here’s what I mean. There’s an interesting expression in ninjutsu: banpen fugyo. Literally,…

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  • Doing More With Less

    Doing More With Less I had the pleasure and privilege to present at the Web 2.0 Open conference in New York City recently on the topic of Doing More With Less, a topic near and dear to everyone. The session itself is based on so much of what I’ve learned from Mark Davis of the…

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  • Mitch Joel is New Media's Alton Brown

    Mitch Joel is New Media’s Alton Brown I’ve been reading Six Pixels of Separation, the book by friend Mitch Joel. It’s a terrific read, well worth the $14 or so I spent on the Kindle version, but I’m amused by many of the comments and criticisms of the book, especially that it’s not a how-to…

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  • What casino gambling should teach you about online marketing

    I recently had the opportunity to spend a few hours observing (not playing, I know the house odds!) people at a casino during a business conference. What a superb experience – not as a player, but as a marketer, to see how casinos manage the end user experience for maximum profit. Imagine for a minute…

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  • Financial Literacy presentation at MASFAA

    Here’s a recording of a financial literacy presentation I did for the Massachusetts Association of Student FInancial Aid Administrators. Please watch this with a friend or colleague present and do the exercises together for maximum benefit! Video Slides Financial Literacy 2.0 View more presentations from financialaidpodcast. Did you enjoy this blog post? If so, please…

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  • Inbound Marketing Summit: Social Media ROI

    If you missed it earlier this year, I presented at the Inbound Marketing Summit on the ROI of social media. Here’s the session video. Enjoy! Did you enjoy this blog post? If so, please subscribe right now! Enjoyed it? Please share it! | More Get this and other great articles from the source at www.ChristopherSPenn.com

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  • Punchlines and Personal Quotes

    If you’ve spent any time on my personal site, there’s one page I’d like you to think about replicating on your own, either publicly or privately, and it’s the quotes page. Why? Well, the idea for the quotes page came from the father of one of my teachers, the late Ira Hayes, motivational speaker. His…

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  • What you need to do next in social media for success

    What’s next? Is it Google Wave? How should we be using Twitter? Which social networks should we be on? What’s next? Familiar questions? You hear these questions at conferences, trade shows, events, in the fishbowl, just about everywhere. They reflect a certain hunger, an almost desperate feeling from folks in the social media fishbowl, even…

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  • Advanced Social Media Course is Live!

    I’m proud to announce that after several months of very hard work and significant effort on the parts of the University of San Francisco and our instructors, the Advanced Social Media certificate course is now live and available to the world! In this eight week course, you’ll get instruction from true social media experts and…

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