You Ask, I Answer: Getting Started with AI for SMBs?
Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming...You Ask, I Answer: Classes of Problems AI Solves in Marketing?
Annika asks, “Important functions of AI with big data are analyzing the past, predicting the future and prescribing future strategies according to the marketing AI institute. What else do you know to be important use cases for AI in marketing?” One of the...You Ask, I Answer: Successes and Failures of AI in Marketing?
Annika asks, “Can you give me some examples of digital Marketing projects that use AI in some way that failed and succeeded and reasons behind The success or failure?” Some of the most prominent failures are those in which people didn’t keep their...The Dangers of Brand Dilution
One of my favorite definitions of brand is by artist and comedian Ze Frank, who defines brand as: An emotional aftertaste from a set of experiences. Brand is identity, true, but it’s also how that identity feels, how it resonates with us. When we think about our...How One-Click Unsubscribe Can Wreck Your Email Marketing List
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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