The thing about generative AI optimization or whatever it is you want to call it, is that when models run into low confidence answers in most tools these days, what do they do? That’s right, they trigger a web search. So if you’re good at regular SEO, you’ve got 90% of the problem solved for…
Choose good or fast. There’s a knob with two settings when we’re using AI research tools: quality and speed. And there’s no middle setting, because a middle setting would deliver half-assed results that were neither fast nor correct. The more I use AI tools for research, the more I realize that you only get two…
It’s two weeks to one of the biggest events of the year, the annual Marketing AI Conference, MAICON, put on by SmarterX. Which means today, right now, is the perfect day to get your COVID and flu boosters if you’re planning to attend. Most vaccines take at least a week to ramp up, and you…
Use AI at the peak of the previous best. If you want to get the most benefit out of AI without expending the most resources (and cost), here’s a simple rubric for you to remember: use AI at the maximum level of the previous generation. For example, Anthropic released Opus 5.5 yesterday. Record-breaking performance, faster,…
What’s going on with AEO/GEO/AI Visibility/etc.? This week, Ashley Zeckman invited me to come share my POV at the annual Spotlight Summit, and in a blisteringly fast 25 minutes, I walked folks through the three stages of GEO, how agentic is changing search, and the two platforms that provide REAL AI visibility measurements AND are…
Summary In today's episode, I tackle how to use AI for global marketing localization without losing cultural authenticity. Here's what this means for you. You gain a repeatable framework for turning grammatically correct but culturally flat translations into content that actually resonates with each local audience. You'll also learn these concepts: how to build cultural…
AI doesn’t naturally see across domains. Generative AI by its very nature is a probability engine. It returns the highest likely probabilities based on its inputs. That’s part of the reason it struggles with creativity, with true ideation, because it tends to stay in domain. Ask it for marketing ideas, it will return marketing ideas,…
Summary In today's episode, I explain how agencies and consultants should respond when clients demand massive fee cuts because they assume AI does all the work. Here's what this means for you. You'll discover that transparency and working visibly in public is the most effective defense for your pricing. You'll also learn these concepts: why…
