Are Content Marketing and SEO Worth Trying for a New Entrant?
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer...Does Content Length Predict Traffic Generated?
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s...Impact of Current Events on Email Marketing
For those who don’t know, I operate three different email newsletters. There’s my weekly Almost Timely newsletter, which is my personal newsletter that comes out Sundays. There’s the Trust Insights weekly newsletter, In the Headlights, which comes...Marketing Data Science: KPIs Are Notification Thresholds
I was watching a session from the R Studio Global Conference recently, on dashboards and dashboard fatigue, and this quote from Sean Lopp really stood out to me and changed my thinking about KPIs (key performance indicators) and how we use them: “KPIs are...Advice for Casino Marketers
Jay asks, “What advice would you give casino marketers? They live off of the frequency of their customer base. The markets are pretty mature in that they’ve had, not one but, multiple casinos to compete with. Right now they just throw more offers out, eroding...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
