You Ask, I Answer: Setting Social Media Goals for 2020?
Annica asks, “What sort of goals should we be setting for social media in 2020?” Depending on how you use social media – for marketing, sales, customer service, etc. – will govern what kind of goals you set. For marketing, the simplest goals...You Ask, I Answer: 2020 Predictions for Communicators and PR?
Michelle asks, “What lies ahead for communicators in 2020?” An interesting question. Looking back over the past decade, communicators transitioned from traditional PR with some social media (remembering that the social media press release was created by...Google Analytics: When Are New Vs. Returning Visitor Ratios Useful?
One of the things I’ve criticized Google Analytics about in the past is the new vs. returning visitor ratio metric. This ratio tends to mislead marketers, especially marketers new to web analytics. In aggregate, the ratio tells us nothing useful. As far as...You Ask, I Answer: The Best Way to Grow Instagram Followers?
Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there...You Ask, I Answer: Vendor Swag Recommendations and Ideas?
Holly asks, “Can you recommend some ideas for what makes cool vendor swag for tradeshows and events?” Great question. Vendor swag needs to be: Aligned to your brand – if people saw it, would they get a sense of who you are and what you do? Unique or different...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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