Building Trusted AI Systems: A Fireside Chat with IBM
Unsupervised Learning and SEO/SEM
A fair amount of the time when we’re working with AI and machine learning, we’re working with supervised learning. As defined in AI for Marketers, supervised learning is when we’re having our machines look for something we know we want: Find a logo...iOS 14.5 and Marketing Analytics: How Concerned Should You Be?
In the past few weeks, we’ve heard that the sky is falling and that marketing will forever be ruined with Apple’s new iOS 14.5 update which would put privacy popups all over users’ iPhones. Now that the update is out, what’s the reality? How...Identifying Core Competencies
Tuong asks, “Hello friends, I have 1 situation: Company X has 20 years of experience in making agricultural products (rice) and supplying them to customers (production, distribution). CEO sees the growth potential of the livestock sector in the next 5 years, CEO of...Is AI Moving Too Fast?
David asks, “I understand from today’s Denver Post that governments worldwide are putting the brakes on technology, particularly AI. Do you think that that will be good?” In my youth, I would have immediately and unquestionably derided them for doing so....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
