Marketing Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Small Business Social Media Posting

by Christopher S Penn | Aug 15, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Small Business, Social media, Social networks

Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...

You Ask, I Answer: Success for Finance Professionals in an AI World

by Christopher S Penn | Aug 14, 2018 | AI, Artificial Intelligence, Careers, Finance, Machine Learning, Marketing

Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...

You Ask, I Answer: Evaluating Content Marketing Management Software

by Christopher S Penn | Aug 13, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

Peter asks, “What do you recommend for content marketing management software, especially for a B2B company?” Great question, and a very common one. Content marketing management needs to fulfill one or more of the following functions: Creation / management of creation...

Can Causation Exist Without Correlation? Yes!

by Christopher S Penn | Aug 10, 2018 | analytics, Data, Data Science, Marketing, Metrics

One of the axioms of statistics is, “correlation is not causation”, meaning that just because two data variables move together in a relationship does not mean one causes the other. The most common textbook example of this axiom is that consumption of ice...

You Ask, I Answer: Tackling Data Privacy and Regulation

by Christopher S Penn | Aug 9, 2018 | AI, analytics, Data, Data Science, Governance, IBM, Machine Learning, Marketing, Marketing automation, Marketing Technology

Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with...

Sneak Peek: How AI Helps Sales Professionals

by Christopher S Penn | Aug 8, 2018 | AI, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing automation, Marketing Technology, Sales

According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don’t wait for the future – start implementing now, with today’s technologies. Driver Analysis Prospect and lead...