You Ask, I Answer: SaaS Lead Flow?
Almost Timely News, 25 September 2022: Non-Obvious Content Creation
Almost Timely News, 25 September 2022: Non-Obvious Content Creation (9/25) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube...Mind Readings: Frameworks and Checklists
Strategy and tactics are commonly intermingled and they really shouldn’t be. Here’s the difference. Summary: In this episode, the speaker talks about the difference between strategy and tactics. He says that strategy is like a menu, while tactics are like...Mind Readings: No Excuses for Lack of Diversity in Content
With the dawn of AI models that can create many different kinds of content, there’s no excuse any longer for a lack of diversity in content. Summary: In this episode of Mind Readings, the speaker talks about diversity in content, specifically visual content....Mind Readings: What Exactly is a Brand Voice?
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
