by Christopher S Penn | Mar 31, 2023 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology
Is the call for a six-month pause in AI development warranted? In my latest video, we’ll take a closer look at the open letter to the AI community and explore the real concerns of AI that are often overlooked. Join me as we dive into this controversial topic and...
by Christopher S Penn | Mar 25, 2023 | AI, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing Data Science
Almost Timely News: What Could Go Wrong With AI? (2023-03-26) :: View in Browser 👉 Less than 100 days until Google Analytics’ Universal Analytics shuts down. Take my GA4 course to get going now on Google Analytics 4 ➡️ Watch This Newsletter On YouTube 📺 Click...
by Christopher S Penn | Mar 24, 2023 | Marketing, Marketing Data Science, Measurement, Public Relations
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Mar 23, 2023 | AI, Artificial Intelligence, Chatbots, Data Science, Google, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative....
by Christopher S Penn | Mar 23, 2023 | Marketing, Marketing Data Science, Measurement, Public Relations
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-pr-value-stakeholders.mp3 Download...
by Christopher S Penn | Mar 22, 2023 | Marketing, Marketing Data Science, Research
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...