You Ask, I Answer: Estimating YouTube Ads Performance?
Natchi asks, “What is the best way to estimate YouTube Ads KPIs performance for a certain budget, duration etc?” For campaigns that are in-flight and have enough data, use the Google Ads simulator. That will tell you what some common scenarios look like....You Ask, I Answer: Creating Marketing Trends?
Anastasia asks, “Is it possible to create a trend? What does it take to make a trend stick?” If we accept that a trend requires a sustained change in our data over time that’s statistically provable, then we need to create the underpinnings of that...You Ask, I Answer: Screen Resolution in Google Analytics?
Onurcan asks, “I would like to kindly ask a question about that I’m tracking that one of the mobile native app android version in Google Analytics. Why is Screen Resolution show as (not set) in my Google Analytics reports?” This one’s...You Ask, I Answer: Third Party Schedulers and Social Content Performance?
Iain asks, “Fact or fiction. Using third party schedulers for social media posts get a kick shins as they haven’t come from the native platform tools?” Some testing has been done on this front, but none of the tests, from what I’ve read, have...You Ask, I Answer: Filtered Views and Google Analytics 4?
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all...AI for Marketers Book
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