by Christopher S Penn | Mar 8, 2021 | Marketing, Strategy
I had a chat recently with a conference organizer about an upcoming talk I’ll be doing on the basics of measurement, and in this conversation, I came to the realization about what many of us – myself included – have been doing wrong when it comes to...
by Christopher S Penn | Mar 4, 2021 | Marketing, Content Marketing, Marketing Data Science, search engine optimization, SEO
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer...
by Christopher S Penn | Mar 3, 2021 | Marketing, Content Marketing, Marketing Data Science, search engine optimization, SEO
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s...
by Christopher S Penn | Mar 2, 2021 | Marketing, Email Marketing, Marketing Data Science
For those who don’t know, I operate three different email newsletters. There’s my weekly Almost Timely newsletter, which is my personal newsletter that comes out Sundays. There’s the Trust Insights weekly newsletter, In the Headlights, which comes...
by Christopher S Penn | Mar 1, 2021 | Marketing Data Science, Marketing, Marketing automation, Marketing Technology, Strategy
I was watching a session from the R Studio Global Conference recently, on dashboards and dashboard fatigue, and this quote from Sean Lopp really stood out to me and changed my thinking about KPIs (key performance indicators) and how we use them: “KPIs are...
by Christopher S Penn | Feb 24, 2021 | Marketing, analytics, Strategy
Jay asks, “What advice would you give casino marketers? They live off of the frequency of their customer base. The markets are pretty mature in that they’ve had, not one but, multiple casinos to compete with. Right now they just throw more offers out, eroding...