The Power of Analogy in Marketing Communications
One of the most powerful tools at our disposal for demystifying complex subjects is the analogy. When we work with analogies, from simple comparisons to skeuomorphic design (digital designs that mimic real world objects), we help people learn faster, retain...Marketing Strategy Lessons from Archery
Suppose you’re like me and not the world’s best archer (or even a good archer). You own a variety of bow shapes and sizes, and you plink away at your target with them. Some bows are a little easier to score well with, others… not so much. But you...Marketers, Stop Panicking About Apple Mail Privacy Protection
A glut of ink, mostly digital, has been spilled about Apple’s upcoming Mail Privacy Protection and the doom it will supposedly spell for email marketers. If you’re doing email marketing correctly, with best practices for tracking, you will largely be...How to Connect with Audiences Through Content Marketing
Leigh asks, “What is your best advice for building connections with audiences through content marketing?” Make content that’s valuable to them. That’s it. Look, nothing makes a connection to someone else like saying, hey, I made you this thing...Are Your Public Relations Efforts Customer-Centric?
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
