You Ask, I Answer: The Lightning Round!
In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks,...You Ask, I Answer: Essential Skills for Mid-Career Marketers
Liz asks, “How can mid- career marketers prepare for the coming technological advances in marketing? Are there classes/ courses you recommend? What skills do you foresee as essential 5, 10, or 20 years from now?” The most essential skills that mid-career...You Ask, I Answer: Success for Finance Professionals in an AI World
Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...You Ask, I Answer: Marketing Career Focus Choices
Magdalena asks, “What should be marketers’ main focus – numbers or creativity and innovation? Why?” The idea of asking someone to choose being qualitative or quantitative is inadvisable. People have natural aptitudes, and asking them to focus on...You Ask, I Answer: Why Be a Marketer in 2018?
Patrick asks, “Why should people pursue a career as a marketer in 2018?” Interesting question. I’m not sure people SHOULD pursue marketing careers. Pursue a marketing career only if that’s what you enjoy doing. The soul of marketing is...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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