Mergers and Acquisitions 101 : How to Survive a Merger
Many marketing professionals have never experienced a merger or acquisition. All they’ve heard are the downsides from peers – job loss, heavier workloads, confusion. What are the basics of mergers? Let’s look at mergers and acquisitions 101: why...You Ask, I Answer: Personal Branding in 2019
Bruno asks, “What is your main advice to someone getting started on building a reputation and working on personal branding in 2019?” Search is back on top of the pile when it comes to people finding us and driving traffic. Watch the video and take these 5...You Ask, I Answer: Defining Career Moments
Ashley and the LinkedIn team ask, “What is one of the most defining moments in your career and how has it shaped you as a marketer?” What a fun question. August 24, 2011 is a date that sticks out in my mind as a day that set me on my path today. Watch the...You Ask, I Answer: Choosing a Marketing Career Specialization
Joe asks, “I am currently considering a specialization in e-commerce or social media. At the same time, I’m open to any field in marketing as long as I can gain experience. What advice do you have?” At the end of the day, marketers need to consider...You Ask, I Answer: The Lightning Round!
In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks,...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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