You Ask, I Answer: Defining Career Moments
Ashley and the LinkedIn team ask, “What is one of the most defining moments in your career and how has it shaped you as a marketer?” What a fun question. August 24, 2011 is a date that sticks out in my mind as a day that set me on my path today. Watch the...You Ask, I Answer: Choosing a Marketing Career Specialization
Joe asks, “I am currently considering a specialization in e-commerce or social media. At the same time, I’m open to any field in marketing as long as I can gain experience. What advice do you have?” At the end of the day, marketers need to consider...You Ask, I Answer: The Lightning Round!
In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks,...You Ask, I Answer: Essential Skills for Mid-Career Marketers
Liz asks, “How can mid- career marketers prepare for the coming technological advances in marketing? Are there classes/ courses you recommend? What skills do you foresee as essential 5, 10, or 20 years from now?” The most essential skills that mid-career...You Ask, I Answer: Success for Finance Professionals in an AI World
Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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