by Christopher S Penn | Oct 19, 2018 | Careers, Jobs, Marketing, Strategy
Joe asks, “I am currently considering a specialization in e-commerce or social media. At the same time, I’m open to any field in marketing as long as I can gain experience. What advice do you have?” At the end of the day, marketers need to consider...
by Christopher S Penn | Oct 12, 2018 | analytics, Careers, Marketing, Marketing automation, Marketing Technology, SEO, Strategy
In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks,...
by Christopher S Penn | Oct 8, 2018 | Careers, Marketing, Marketing automation, Marketing Technology, Strategy
Liz asks, “How can mid- career marketers prepare for the coming technological advances in marketing? Are there classes/ courses you recommend? What skills do you foresee as essential 5, 10, or 20 years from now?” The most essential skills that mid-career...
by Christopher S Penn | Aug 14, 2018 | AI, Artificial Intelligence, Careers, Finance, Machine Learning, Marketing
Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...
by Christopher S Penn | Jul 10, 2018 | Careers, Customer Experience, Data, Jobs, Marketing, Marketing automation, Strategy
Magdalena asks, “What should be marketers’ main focus – numbers or creativity and innovation? Why?” The idea of asking someone to choose being qualitative or quantitative is inadvisable. People have natural aptitudes, and asking them to focus on...
by Christopher S Penn | Jun 11, 2018 | Careers, Jobs, Marketing
Patrick asks, “Why should people pursue a career as a marketer in 2018?” Interesting question. I’m not sure people SHOULD pursue marketing careers. Pursue a marketing career only if that’s what you enjoy doing. The soul of marketing is...