Pixelated Business Marketing Conference A while back, Mitch Joel posted his Pixelated conference series, a collection of seminars and sessions from conferences that contain the “best of the best” for any set of topics. I’ve been so busy doing stuff that I never got around to putting mine together until now. This version of Pixelated…
In reading the latest “controversy” in social media about Burger King’s ad agency tweeting on behalf of the client and the furor over authenticity and transparency, I came to this conclusion: Burger King needs a new agency. If you haven’t been following along, here’s the very short summary. CP+B is the agency in question tweeting…
In a period of growth, your brand is your sword, helping you open up new markets, boldly making an impression on consumers, reinforcing the emotional aftertaste of doing business with you for good or ill. Your brand is what you brandish against competitors, demonstrating with swiftness your strengths and the reasons others should do business…
Social media for business is unquestionably a hot topic in the current environment. Lots of folks want to know how it can help their business, make them some money, or reduce costs, and to a degree, social media can do all that. That said, a real stealth play for social media is using its shiny…
Much has been made of 2009 being a year of frugality for marketing departments and social media becoming the new darling for budget constrained companies. That said, I want to throw a contrary viewpoint out there: social media marketing is not necessarily cheaper than other forms of marketing. What social media marketing achieves is a…
So here we are. The economy’s down, business everywhere is in trouble, prospects for the future look dim at best. What’s a marketer to do? The thing to do is to take a moment and strip away everything in marketing that doesn’t matter. Put down for a moment ROI, analytics, metrics, conversation, social media, direct…
I got yet another cold call at the office today. The sales drone on the other end, as soon as they confirmed they got a live human being, immediately launched into their pitch. “Mr. Penn, I’d like just 15 minutes of your time to go over your telecom needs and introduce you to SomeRandomCompany, a…
How effective is a web design? How effective is a photograph? Here’s an easy way to tell. Load up your web site of choice on a mobile browser. Hold the device at arm’s length. If you can’t immediately pick out the call to action and get a sense for what the site is about, then…
Check it out. Truffa brand purified drinking water delivers refreshment like few other bottled waters. Inspired by the Italian village of San Pellegrino in Terme, Truffa starts with delicious cold water from the same source as the famed Ice Mountain waters, a highly publicized and recognized source of great water. We don’t stop there, though.…
I’ve often said that cutting bottled water out of your budget will save you money, and it’s a topic that’s come up on the Financial Aid Podcast, but I’m really amused by this story in the Metrowest Daily News. The water coming out of the sink in my kitchen is Ice Mountain’s source as well…
