How effective is a web design? How effective is a photograph? Here’s an easy way to tell. Load up your web site of choice on a mobile browser. Hold the device at arm’s length. If you can’t immediately pick out the call to action and get a sense for what the site is about, then…
Check it out. Truffa brand purified drinking water delivers refreshment like few other bottled waters. Inspired by the Italian village of San Pellegrino in Terme, Truffa starts with delicious cold water from the same source as the famed Ice Mountain waters, a highly publicized and recognized source of great water. We don’t stop there, though.…
I’ve often said that cutting bottled water out of your budget will save you money, and it’s a topic that’s come up on the Financial Aid Podcast, but I’m really amused by this story in the Metrowest Daily News. The water coming out of the sink in my kitchen is Ice Mountain’s source as well…
Barack Obama won the presidency on a combination of many factors, but one often overlooked by marketing is the absolutely essential use of data. Obama’s campaign under manager David Plouffe was a data machine. Consider: 1. Web sites, social media, blogs, etc. – all with Google Analytics, which you could see on page load. 2.…
When I looked at my marketing campaign brief for October, one of the items is the $10,000 scholarship. This press release immediately came to mind: Student Loan Network $10,000 Scholarship Will Be Awarded on Halloween Quincy, MA — The Student Loan Network blah blah blah blah blah blah blah blah industry leading blah blah blah…
I’ve been playing World of Warcraft (WoW) for fun the past couple of weeks or so. It was a fun game in the beginning, but now it’s a useful game, at least in the sense of honing two vitally important skills, arbitrage and information asymmetry. (two skills, I might add, come in handy in today’s…
“The market crashes, turns to ashes that you’re dancing on while some fat lady cues up for a song.” – Matthew Ebel, Better Off Dead Well, folks, the great unraveling is picking up pace, with more banks failing, Fannie Mae and Freddie Mac taking up hundreds of billions of taxpayer dollars in a bailout, and…
Here’s a vital question I have from a recent discussion with my CEO at the Student Loan Network: What happened to the other 98%? We talk a lot, especially in marketing, about click through, conversion, and retention rates. Invariably, these rates are small fractions in all of the discussions I’ve had. 1% click through rate,…
Google’s announcement of Chrome, their new open-source browser, was greeted with a relatively lukewarm reception online today. Here’s the part that a lot of folks missed, from the Chrome comic book. (yes, a comic book) Get it? If your SEO efforts aren’t up to par, Google’s ignoring you in the testing of their browser, too.…
The martial art that I practice places an incredible amount of emphasis on the basics of the art. Basic footwork patterns, basic abilities to hit, grapple, throw, and otherwise put the kibosh on someone trying to hurt you. One of the things that every senior instructor at my dojo, the Boston Martial Arts Center, constantly…
