Change for the better For every ailment under the sun There is a remedy, or there is none; If there be one, try to find it; If there be none, never mind it. – Mother Goose The first step on your path to freedom starts with a simple understanding of the things about yourself that…
There’s a very inspiring project created by Dan Savage called It Gets Better, in which people lend their voices to LGBT teens to encourage them in the face of bullying and harassment. I added my own perspective and encourage you to add yours. Hi. My name is Christopher Penn, Vice President of Strategy and Innovation…
You better lose yourself in the music, the moment You own it, you better never let it go You only get one shot, do not miss your chance to blow This opportunity comes once in a lifetime – Eminem One of the reasons we miss opportunities is that we fail to see them for what…
Dear politicians: I have watched with interest, mostly feigned, at this season’s political advertising, and I applaud you for being incredibly effective in your attack ads, which seem to be 99% of your advertising spend. You have done an amazing job of convincing me of this simple fact: Not one of you corrupt morons should…
What Eye of the Storm can teach us about strategy and execution Over the past weekend, the weekly battleground in World of Warcraft was Eye of the Storm. For those who don’t play, Eye of the Storm is a lot like capture the flag games from your childhood. Your team, which is randomly assembled from…
I was reading bedtime stories the other night and came across a gem by Richard Scarry in the 365 Bedtime Stories compendium, which I think is incredibly illustrative of the way we dealt with bullies in the past and the way we deal with them now. In the short story The Rudiments, a boy is…
Which is more important, building new business or keeping the business you have? Which is more efficient? More cost effective? If the answer isn’t obvious, it’s because you, like me, work in marketing and have worked in marketing for probably too long. The allure of inbound marketing is compelling, the allure of winning new business…
On becoming a technomarketer and Chief Marketing Technologist Mitch Joel wrote my biography for the last seven years the other day when he described the Chief Marketing Technologist, a person in a company who is both in marketing and IT. That’s what I’ve been doing for years and years, bridging the gap between marketing and…
I just realized I never got around to posting the relevant content from the back issues of my personal newsletter, so over the next couple of days, we’ll get everyone caught up. Some of the stuff won’t make it here because it’s woefully out of date (like events) so it’ll just be the pieces that…
