Financial aid swansong: Mass. College Goal Sunday It’s fitting that my last work in the world of financial aid was to volunteer at Massachusetts College Goal Sunday. This year’s CGS was significantly different for me personally than in years past for several reasons. First, this is the first year I’ve presented at College Goal Sunday.…
I’ve said in the past that marketing is the art of creating demand for your ideas, but in terms of something measurable and impactful, what does this mean? What does marketing make? Yes, it creates things like ads, Twitter accounts, email, etc. – but those are the tools to execute the mission of marketing. What…
Steve Jobs and gang did a phenomenal job introducing the iPad for consumers. Books! Movies! Music! Games! …but… The iPad has the potential to make sales and marketing people into legends. Take any sales demo you’ve ever done. Take any presentation you’ve ever done. Now take it on the road. Got a prospect you want…
Everyone and their cousin in marketing is panicking about your mobile strategy. “We have to get our sites ready for mobile!” “Mobile computing is the future of the Internet!” “Mobile devices will be the #1 web browsers real soon!” Some of this is true. Before you rush headlong into deploying mobile everything and trying to…
Find yourself overwhelmed with reporting options in Google Analytics? Not sure where to start your analysis on a regular basis? It does, after all, contain nearly everything and the kitchen sink. Here’s an easy way to get started and a great feature to show to your team. It’s Intelligence (beta). Go to your Google Analytics,…
Over the past week, I’ve had the opportunity to have some great conversations with companies, individuals, and groups looking for my help growing their businesses (as I’ll be leaving Edvisors at the end of the month). There’s been a common question among all of them: How do we get more traffic to X? This is…
I had an interesting conversation last night with a photographer friend who said he faced a dichotomy in his work: on the one hand, he doesn’t overly care about others’ opinions, and on the other hand, he feels as though he should shoot for views as the best way of seeing how his work is…
World of Warcraft has in-game holidays that closely mirror many real world holidays, such as Pilgrim’s Bounty (Thanksgiving), the Feast of Winter Veil (Christmas/Hanukkah), Noblegarden (Easter), Midsummer Fire Festival (Fourth of July), and so forth. Savvy auction house marketers know exactly what goods and commodities are needed for each holiday and have them up for…
So, a scant 11 days ago I blogged about making this year a year of playing to your strengths. Karma has a funny way of making you walk the talk, because a few days later Edvisors, the company I’ve been with for six and a half years, and I agreed to part ways. We each…
