When we talk content marketing analytics, what comes to mind? How well did a piece of content perform? What tools should we use to measure our content? How should we use our analytics to inform our content marketing strategy? Those are all good questions, good lines of inquiry, and they highlight one of the most…
Murielle asks, “What is a core competency, in a business context?” Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s classic business concept, the core competency. For those who aren’t familiar (or who slept through the strategy portion of their degree), a core competency is one of the most important, misunderstood, and ignored concepts…
Why don’t I share my Almost Timely newsletter as blog post content on this site? It seems like a fairly obvious oversight, doesn’t it? It is, and here’s why: outdated email marketing strategy. A long time ago, I had a section in my newsletter called Premium Content, back when it was hosted on a platform…
Stevie asks, “What’s the single biggest mistake a business can make when it comes to data?” This is an interesting question because there are so, so many things we do wrong with data, but if we step back to look at the big picture, the answer becomes clear. What is the big picture? The Strategic…
Almost Timely News, 26 September 2021: Data Trends, AI Content Generation, Why I Love Data Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: Data Trends At a recent internal corporate training I was giving, one of the attendees asked me what I thought the big trends…
Summary In today's episode, I walk through how SEO data can tell you whether buying sponsored content placement on major publications is actually worth the money. Here's what this means for you. You get a clear, data-backed method for deciding if sponsored content delivers real audience reach before you spend thousands of dollars on it.…
Kate asks, “Why do you have such a fixation on data?” This is a more interesting, philosophical question than it might first appear. Yes, I emphasize data a great deal in my work; my company, Trust Insights, is rooted in data-driven marketing. But where did this all come from? A significant part comes from my…
I am bullish on AI creating content at scale. I am bearish on AI creating GREAT content at scale – or at all. Why? It comes down to limits of training data, fundamentally. All machine learning models, from the most basic to the most sophisticated, need something to learn from. In the case of language…
Almost Timely News, 19 September 2021: LinkedIn Experiment, Link in Bio, Email Metrics Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: Pick It and Rock It I started an experiment last month. Across all social networks, I’ll be honest, I make a minimal effort to show…
Summary In today's episode, I share lessons from one year of running a weekly marketing analytics live stream, covering what worked, what flopped, and how the data reshaped our content strategy. Here's what this means for you. You'll discover how treating every broadcast as a measurable experiment reveals which topics truly resonate across different platforms…
