Mitch asks, “Danny Sullivan says there’s nothing to optimize for BERT – ‘There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.’ – is anyone actually testing for BERT?” Danny is fundamentally 100% correct – if you’ve always been creating…
Summary In today's episode, I dig into Danny Sullivan's claim that there's nothing to optimize for BERT and explain why that advice only holds true for content creators who already produce excellent work. Here's what this means for you. You'll see exactly how advanced natural language processing exposes shallow content and why mediocre pages will…
I had the opportunity to attend Comcast’s CX Technology Day at the invitation of Jay Baer and the team at Convince and Convert. CX Day is Comcast’s highlighting of what they’re working and some of the challenges they’ve overcome to improve their overall customer experience. In their digital transformation, which has been and will continue…
Summary In today's episode, I encourage you to dream up small but meaningful improvements to your marketing workflow and then figure out how to make them real. Here's what this means for you. You gain permission to pause, identify problems worth solving, and turn everyday wishes into actionable builds or frameworks. You'll also learn these…
I take a special delight in figuring out ways to use tools and technologies that their creators probably didn’t intend. A few weeks ago, I was visiting a local restaurant that touted its homemade butter and remembered that butter, fundamentally, is a pretty simple thing to make. It’s essentially a precipitate; you agitate heavy cream…
Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?” At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking about how many visitors you need for web analytics…
Summary In today's episode, I break down how much web traffic you actually need for statistically meaningful web analytics, separating the question from A/B testing and getting to what really matters for marketers. Here's what this means for you. You'll discover that tracking improvement in your own metrics month over month delivers far more value…
