The appliances keep getting better. So why isn’t our food? This is the situation a lot of folks are experiencing right now with AI. OpenAI released a new version of Codex today that tries to be Claude Cowork. OpenCode has a slick new UI. Claude Code has new dynamic workflows, in the style of Paperclip…
“Everyone can be a super! And when everyone’s super… no one will be.” – Syndrome, from The Incredibles Corinna and I were chatting the other day in the Trust Insights Analytics for Marketers Slack group (https://www.trustinsights.ai/analyticsformarketers) about a malfunctioning Claude skill. On a lark, I took a look under the hood and found that it…
_Almost Timely News: 🗞️ How I Proved Listicles May Harm Your GEO (2026-06-21) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 75% of this week’s newsletter was made by me, the human. You’re going to see a lot of…
“What can we do to future-proof our company?” “How can I future-proof my career?” There is no such thing as future-proofing. Do I understand the instinct, to want to insulate yourself from change? Sure. Keeping up with change is exhausting. But there’s no such thing. Change is the only constant. On the eve of my…
What did you have for lunch last Tuesday? Do you remember? I don’t. It was probably leftovers, but I’m not sure. Why? Because it wasn’t a big deal. But I remember what I had for lunch on a Saturday in May in 2001, 25 years ago. Steak, barely toeing the line between rare and medium…
Luxury. Enterprise. Upmarket. If you’ve not been following markets – especially shadow markets – you have not seen these shifts in the last 3 months: Every AI company is chasing enterprise customers hard now. Anthropic’s swimming upstream as fast as it can, with its competitors on its heels. Consumer brands of every kind have pivoted…
_Almost Timely News: 🗞️ 4 Angles on Local AI (2026-06-14) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human, and boy does it show. Learn why this kind of…
All language is code, and writing is coding. Yesterday during the SmarterX AI Writer’s Summit, one of my session attendees said, after hearing me speak about using agentic AI to write a fiction novel: ‘But am I “writing” a trashy romance novel or am I “programming” one.’ ALL language is code, and writing is coding.…
