Month: June 2026

  • How Much Will Microsoft Copilot Cowork Actually Cost? Use Our Free Enterprise Cost Calculator

    Microsoft Copilot Cowork, the MS licensed version of Anthropic Claude Cowork, became generally available this week, and many folks, including folks at major consulting firms, all pointed out that it’s pay as you go with Microsoft Copilot Credits. A credit is one penny… … and a simple, light task costs 100 credits. The fun with…

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  • Stop Guessing: How to Use AI to Distinguish Real KPIs from Vanity Metrics

    Let’s talk vanity metrics for a moment. Vanity metrics are what I call non-zero metrics. If they’re zero, you’re in deep 💩. Followers on social media? Sure, that’s not a business outcome, but if it’s zero, you’ve screwed up. A million free users, 2 million free users, they generate the same revenue, but zero free…

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  • You Ask, I Answer: Managing LLM Context Window Decay?

    Summary In today's episode, I tackle Cecil's question about the best strategies for managing LLM context window decay and token limits during long-running analytical sessions. Here's what this means for you. You'll discover that offloading work to deterministic tools and persistent notes lets you squeeze dramatically more value out of any LLM you use. You'll…

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  • Almost Timely News: 🗞️ How To Improve Advertising with AI (2026-06-28)

    _Almost Timely News: 🗞️ How To Improve Advertising with AI (2026-06-28) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human. In the video version, you’ll see Claude outputs. Learn…

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  • Warning: Why You Must Delete Your Cursor Data Before the SpaceX/xAI Acquisition

    SpaceX/xAI has acquired Cursor. What does that mean for your data privacy? If you are NOT an enterprise customer, and you are using private data with Cursor, now is the time to find a competing product and request deletion of your data, before the deal fully closes. DISCLAIMER: I AM NOT A LAWYER. I cannot…

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  • So What? Top 5 Use Cases of Job Descriptions

    Summary In today's episode, I walk through the top five strategic use cases of job descriptions beyond just listing job duties, using McKinsey as a real-world example. Here's what this means for you. You'll discover how a single batch of postings can reveal a company's tech stack, strategic direction, and even your own job's vulnerability…

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  • Is the AI Investment Bubble About to Burst? The Hidden Math and Global Shifts Threatening the Hype

    Is the AI bubble going to burst? Depends on what you mean. Is the absurd hype, the crazy valuations, and the insane speculation around AI going to burst? Without a doubt, yes. The trillions of dollars flowing into things like data centers and software companies are one math paper away from complete obsolescence, something I’ve…

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  • You Ask, I Answer: Preventing A Dead Enterprise AI Workplace?

    Summary In today's episode, I explore whether offloading cognitive tasks to AI in the enterprise is creating dead workplaces and what you can do to avoid that trap. Here's what this means for you. You can defend your executive function by handing templated work to machines and doubling down on non-templated, judgment-heavy tasks. You'll also…

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  • Why Local AI Is the Reality Check We Need to Stop Anthropomorphizing Machines

    The greatest gift local AI gives us is bursting the illusion. If you’ve ever spent any time on YouTube or other places watching videos about how magic tricks work, you’ve inevitably felt some level of disappointment once you know how the trick works. You see the double lift on the card or know the numerical…

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  • You Ask, I Answer: Enterprise AI And Institutional Knowledge Loss?

    Summary In today's episode, I answer whether replacing mid-career staff with AI risks losing institutional knowledge and explain why your corporate knowledge bases always miss the failure history that actually lives in your employees' heads. Here's what this means for you. You discover that AI systems inherit hidden survivor bias when you train them on…

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