Statistics Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Categorical Prediction Techniques for Google Analytics?

by Christopher S Penn | Sep 11, 2019 | AI, analytics, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing Technology, Statistics

Maggie asks, “Would you use CHAID analysis to discover relationships between multiple categorical predictor variables? For example, using GA dimensions (traffic channel, device type, country, landing page, etc.) and group them according to their likelihood to...

Work With Me!

Awaken Your Audience

Book me to speak at your next conference, trade show, or event and I'll help you awaken your audience!

Request a speaking engagement now!

Download a short PDF about my speaking

AI for Marketers Book

Subscribe to my blog & newsletter

Connect on LinkedIn

Recent Posts by Me

Marketing Over Coffee Recent Episodes

Trust Insights Recent Posts

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Enjoyed the content here? Make sure you never miss anything important. Subscribe to my free weekly newsletter, Almost Timely!

You have Successfully Subscribed!

I will not sell, share, rent, or redistribute your email address.

Pin It on Pinterest