You Ask, I Answer: Marketing Data Science Technical Skills?
Jessica asks, “When it comes to marketing data science, I’ve got very good business knowledge, but lack of the technical side. any advice?” The first question you have to ask is whether you need the hands-on skills or just knowledge of what’s...You Ask, I Answer: Determining Sample Sizes for Surveys?
Phil asks, “How do you determine a large enough sample size for things like our survey? I always thought 10% sample would be enough, but you seemed to think that’s not true?” It depends on the size of the overall population. The smaller the...You Ask, I Answer: Hypothesis Formation Without Data Snooping in Marketing Data Science?
Jessica asks, “How would you differentiate hypothesis formation and searching for relevant variables WITHOUT “data snooping”?” Data snooping, or more commonly known as curve fitting or data dredging, is when you build a hypothesis to fit the...You Ask, I Answer: Setting Social Media Goals for 2020?
Annica asks, “What sort of goals should we be setting for social media in 2020?” Depending on how you use social media – for marketing, sales, customer service, etc. – will govern what kind of goals you set. For marketing, the simplest goals...You Ask, I Answer: Sample Sizes for Web Analytics?
Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?” At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking...AI for Marketers Book
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