You Ask, I Answer: Sample Sizes for Web Analytics?
Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?” At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking...You Ask, I Answer: Categorical Prediction Techniques for Google Analytics?
Maggie asks, “Would you use CHAID analysis to discover relationships between multiple categorical predictor variables? For example, using GA dimensions (traffic channel, device type, country, landing page, etc.) and group them according to their likelihood to...AI for Marketers Book
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