Let’s talk about crypto winter for a bit. There’s obviously a lot going on, a lot of big headlines, but not a lot of attention on the macroeconomic picture that’s an underlying cause of crypto winter. First, let’s set some basic definitions since economics isn’t everyone’s cup of tea and talk about inflation. Economics 101:…
Summary In today's episode, I run a bake-off comparing five AI-assisted content writing tools—OpenAI, outranking.io, GoCharlie, Lately, and Copy AI—to see how they help marketers produce first drafts faster. Here's what this means for you. You'll discover which tools give you the most usable starting point for editing so you can crank out more content…
Summary In today's episode, I walk through the findings of Jay Bear's 2022 Consumer Patience Study and what it reveals about business responsiveness. Here's what this means for you. You gain a data-driven playbook for turning speed into a measurable revenue and loyalty advantage. You'll also learn these concepts: how time functions as the only…
Summary In today's episode, I share how Trust Insights helps mid-market companies unlock more value from their data by combining people, processes, and platforms with machine learning and AI. Here's what this means for you. You gain a clear framework for evaluating whether your company fits an analytics consultancy's ideal client profile and which partnership…
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to look at when determining whether Facebook or Google ads…
Summary In today's episode, I walk through how to evaluate Facebook Ads versus Google Ads for a SaaS product and which metrics actually matter for results. Here's what this means for you. You'll gain a practical framework for balancing lead quality against acquisition cost so you can judge whether any ad channel is genuinely profitable.…
Strategy and tactics are commonly intermingled and they really shouldn’t be. Here’s the difference. Summary: In this episode, the speaker talks about the difference between strategy and tactics. He says that strategy is like a menu, while tactics are like recipes. He suggests that if you want to be doing more strategic work, you should…
