Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through just a little of the data to see why markets are behaving as they…
Summary In today's episode, I explore why Black Friday ads keep creeping earlier every year and what search data reveals about consumer intent. Here's what this means for you. You gain a framework for timing your own marketing campaigns by spotting the inflection point where buyer interest begins to spike. You'll also learn these concepts:…
Dominique asks, “What type of remarketing are you using / on which platforms have you been the most successful?” Remarketing, the art of showing ads to people who haven’t converted, on the surface seems like a pretty simple tactic – show ads to people who haven’t converted. The question is, which kinds of conversions, and…
Summary In today's episode, I walk through how to build a remarketing strategy by breaking it into three strategic dimensions rather than chasing platforms. Here's what this means for you. You'll gain a framework for spending remarketing dollars where they actually convert instead of wasting budget on cold audiences. You'll also learn these concepts: how…
Summary In today's episode, I challenge you to find tips and tricks videos for the software tools you use every day and turn small efficiencies into meaningful time savings. Here's what this means for you. You'll surface hidden shortcuts in tools like Google Analytics, HubSpot, Salesforce, Outlook, Chrome, and Slack that can easily reclaim ten…
Monina asks, “What do you currently do for professional development? What do you look for?” I practice what’s called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students at McMaster University pioneered it in response to rote memorization (though the technique is timeless). Inquiry-based learning brings together…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Michael asks, “I get dozens of cold outreach link requests a day that are clearly templates or automated. Does this tactic actually work?” Cold outreach requests work in the same way that spam works – you only need a small percentage of people to respond positively. As a whole, it’s efficient but not particularly effective,…
