Summary In today's episode, I walk you through the different shows on my channel and help you find the one that fits what you're looking for. Here's what this means for you. You'll know exactly where to go whether you have a marketing question, want to hear what's on my mind, or prefer a live…
Summary In today's episode, I share lessons from one year of running a weekly marketing analytics live stream, covering what worked, what flopped, and how the data reshaped our content strategy. Here's what this means for you. You'll discover how treating every broadcast as a measurable experiment reveals which topics truly resonate across different platforms…
Catherine asks, “Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?” This is an excellent question, and I suspect it has to do with algorithms. Livestreams are appointment media – you have to be…
Summary In today's episode, I break down why live streaming ranked last in a content format preference poll even though marketers keep evangelizing about it. Here's what this means for you. You'll learn to choose formats that reduce cognitive load instead of adding more meetings to your audience's calendar. You'll also learn these concepts: how…
Summary In today's episode, I break down how to adapt an in-person stage talk for a digital or virtual audience. Here's what this means for you. You learn to shift your mindset from presenting to a crowd toward having a one-to-one conversation, even when many people are watching. You'll also learn these concepts: how to…
