For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he’s talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are
I had the opportunity to film Matthew Ebel playing live at AS220 in Providence at NewBCamp this past Saturday. After some uphill learning curves, I got the hang of the tricks I needed in order to make this video, and here’s the final result. [youtube]https://www.youtube.com/watch?v=N1LqUUv2cC8[/youtube] Enjoy it! Please leave all comments on the video itself,
For those who didn’t head out to PodCamp Toronto this weekend, another UnConference launched in New England – NewBCamp. Very closely aligned in concept (though no connection) to PodCamp Pittsburgh‘s BootCamp PGH, NewBCamp was created by Sara Streeter, a student at Johnson & Wales University, to achieve the dual goals of introducing new people to
I wanted to take a moment to very publicly thank the developers at Shirt Pocket for making SuperDuper, the backup software for the Mac. A few weeks ago, my MacBook Pro started making noise. A LOT of noise. One of the fans broke and made my Mac sound like it was harvesting grain or sanding
I got a promotional email from Big Machine Media today cc’ed to a list of 340 podcasters and bloggers, promoting their musicians. Good try, gang. Look, a lot has already been said about blogger outreach by better minds than mine. Here’s where this campaign really fell flat. First, please, please, please if you’re going to
If you want your favorite blogs to be ultraportable, check out Feedjournal. It makes an old-school newspaper out of your RSS feeds. Here’s today’s Christopher Penn morning paper. (PDF, 292 kb) Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
A recent question sent into Marketing Over Coffee – what metrics matter for podcasters to measure their success, a la the ADM? Ultimately, traffic metrics are only the top of the funnel – they’re the raw number of eyeballs in, and that in itself isn’t worth much except for general trends. No matter what statistic
Want some of the best advice about being a trade show exhibitor? The Ronin Marketeer, John Wall, has it all for you. For more of John, check out Marketing Over Coffee, too. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
I’d been hearing a lot of buzz about this little machine ever since Podshow’s sponsorship of it with a few prominent podcasters I listen to, like CC Chapman and Julien Smith. Yesterday I got to play with one of the boxes, courtesy of Peta Andersen, and I think one of these is in my future
I read with dismay this story on MSNBC about people breaking into their retirement funds to pay for housing and other debts they’ve accrued. Now, understand that I work for a financial institution, a lending company. It is in my short term interest and financial welfare to recommend that people should always pay their debts,
