Summary In today's episode, I walk through why Cognitive Class, a free IBM-sponsored learning platform, is the best starting point for marketers who want to build skills in data science, AI, blockchain, and big data. Here's what this means for you. You'll be able to speak the language of technology vendors and clients, push back…
With summer’s arrival and heat, sometimes you just don’t want to cook anything – at least anything requiring heat. Oi muchim, a Korean cucumber salad, is a great snack, side dish, or in sufficient quantity, a light meal for a hot summer’s day. It’s a blend of cooling cucumber and spicy flavors, and it’s absurdly…
Phil asks, “My site’s functionality is being limited by ad blockers. How do I make my site more trustworthy?” Like email marketing, we will increasingly have to ask users who are using sophisticated ad blocking tools to whitelist our sites. We’ll also need to take at least one other step in the near future as…
Marina asks, “How do you add a comparison of a metric over dates in a table in Google Data Studio?” While this has been requested in Google Data Studio’s feature requests, it’s not available in the application now. But there’s a bigger issue at play: techniques to engineer this sort of thing, like calculated fields,…
Paroma asks, “How should marketers be implementing personalization at scale without diminishing the human connection?” Personalization is all about adding specific details to our marketing, from the most basic basics like getting someone’s name right to the most advanced techniques in AI, creating unique, individual content for everyone in a 1:1 way. Personalization is thus…
Laura asks, “Say you wanted to drive A LOT of traffic, organically, in a white hat way. what would you do first? where would you guest post or comarket or???” It really depends on your goals and the quality of the traffic you intend to drive. If you, for some reason, just need to pad…
“Fire-roasted vegetables” have long been a favorite of mine, from sliced potatoes to Brussels Sprouts to cauliflower. However, cooking them to restaurant-quality perfection requires some different thinking, especially if you want to do a relatively large batch. Some things that tend to go wrong: On the grill, uneven cooking – a problem especially with potatoes…
Shannon asks, “Do you have any tips on how to demonstrate your value to your coworkers?” Value is defined by what you do that helps others. Depending on who the others are dictates what you report on. If your others are customers, then it’s metrics like increasing the lifetime value of the customer. If it’s…
Mark asks, “What’s your take on how AI will impact design, like GANs, UX research?” This is a great question because there’s a ton of theory and speculation in the general media, but not a ton of practical applications. Watch this video for tools and examples of generative adversarial networks, transformers, and other AI techniques…
Deborah asks, “Are you using or scoping out a Customer Data Platform (CDP) with the intent to implement personalization? Which tools?” Customer Data Platforms – CDPs – are something of a symptom of bad data management and governance at a company. If your data infrastructure and architecture is sound, you shouldn’t need a CDP. And…
