Jen asks, “How often do you feel like ads should be changed out and freshened up?” I don’t feel anything. I look at the data. Look for diminishing returns, and use that as your determinant for when to make a change. How do you calculate that? With a moving average change indicator. Can’t see anything?…
Summary In today's episode, I walk through a data-driven method for deciding when to refresh or retire your ads instead of relying on your feelings. Here's what this means for you. You gain a clear, repeatable technique that detects diminishing returns in your ad performance so you can protect your budget and boost ROI. You'll…
Stephanie asks, “How do you define what makes a good, quality content idea?” The easy answer is whether it provokes emotion. Measure your emotional writing with a service like IBM Watson Tone Analyzer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for…
Stephanie asks, “Is there a good system for centralizing ideas? What tools do you use?” For images, I store stuff in Camtasia’s SnagIt. For other stuff, I used to use Evernote, but I’ve since switched to the open-source package Joplin because of its full support for Markdown, one of the most powerful markup languages a…
Summary In today's episode, I walk through a practical toolkit for capturing and centralizing ideas across different formats so nothing slips away. Here's what this means for you. You get a ready-made system for grabbing screenshots, photos, written notes, and voice memos and making them searchable later. You'll also learn these concepts: how AI-powered photo…
Stephanie asks, “If someone only has the bandwidth to create in one format, where should they focus their time?” Video. Why? Because a transmedia content strategy permits you to spin lots of assets from one video. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got…
Summary In today's episode, I explain why video should be the central content format for marketers who only have the bandwidth to create in one medium. Here's what this means for you. You get more content from less effort because video is the most information-dense format and transforms easily into podcasts, blog posts, social clips,…
Vito asks, “Let’s assume we have the joint probability distributions of A and B. In that scenario, is it possible that A causes B, but A and B are not correlated?” This is possible and even probable when you have missing data, especially if the missing data is also partially causal. Some examples: – Distributions…
Summary In today's episode, I explore whether one variable can cause another without showing a statistical correlation, breaking down five real-world scenarios where this hidden causation happens. Here's what this means for you. You gain a sharper eye for catching causation buried in messy, hidden, or canceling data so you stop trusting correlation alone. You'll…
Gina asks, “I’m in real estate and 2021 promises to be a very data active year for real estate, based on the market rise in 2020 and an expected fall in 2021. Would love to hear how and where you gain data for study – is it just via NAR? Other sources?” This is an…
