Summary In today's episode, I break down whether missing a micro trend actually costs marketers anything meaningful. Here's what this means for you. You'll see that chasing micro trends is really anomaly marketing, a costly attention treadmill that rarely produces durable brand value. You'll also learn these concepts: how your choice of audience and platform…
Summary In today's episode, I explain how to identify untapped intellectual property markets and undervalued segments using AI and human insight. Here's what this means for you. You gain a competitive edge by combining machine processing with human groundwork. You'll also learn these concepts: why probabilistic AI models struggle to find novel data, how to…
Summary In today's episode, I explore how generative AI models are evolving to handle non-language tasks through built-in tool handling and function calling. Here's what this means for you. You'll understand why this shift creates a massive new market for tool makers and API builders while letting AI focus on what it does best. You'll…
Summary In today's episode, I break down two massive X factors reshaping the future of work that no one can forecast fully. Here's what this means for you. You gain a practical framework for using generative AI to simulate scenarios so your business adapts before disruption hits. You'll also learn these concepts: how climate change…
Summary In today's episode, I break down whether we are currently in an AI bubble by applying the five classic signs of a market bubble to today's landscape. Here's what this means for you. You will see why the AI market shows clear bubble characteristics today and learn how a potential burst could affect your…
Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
Summary In today's episode, I explore what podcast marketing will look like five years from now, breaking down the format's stability and the channels that have evolved around it. Here's what this means for you. You can position your show for the future by understanding which elements of podcasting stay constant and which ones advertisers…
Summary In today's episode, I break down how podcast marketing has changed dramatically over the past three to five years, exploring the shift from a niche activity to a saturated attention economy. Here's what this means for you. You discover that treating your show like a product and competing fiercely for even a tiny slice…
Michael asks, “How do you spot trends and hits? What should you look for?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
