by Christopher S Penn | Sep 9, 2022 | Marketing, Professional Development, Trends
Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jul 27, 2022 | Marketing, Marketing Data Science, Trends, You Ask I Answer
Michael asks, “How do you spot trends and hits? What should you look for?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-spotting-trends-and-hits.mp3 Download the MP3 audio here....
by Christopher S Penn | Dec 1, 2020 | Marketing, Strategy, Trends
Anastasia asks, “Is it possible to create a trend? What does it take to make a trend stick?” If we accept that a trend requires a sustained change in our data over time that’s statistically provable, then we need to create the underpinnings of that...
by Christopher S Penn | Nov 18, 2020 | Marketing, Marketing Data Science, Strategy, Trends
Sandeep asks, “How do you stay aware of new marketing trends?” The answer here is straightforward: your communities. The communities you belong to will lead you to what’s new, especially in private communities where members aren’t being blitzed...
by Christopher S Penn | Nov 27, 2019 | analytics, Marketing, Predictive Analytics, Trends
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through...
by Christopher S Penn | Dec 17, 2018 | Marketing, Strategy, Trends
Jon asks, “What, if any, will be the number one,”blow your socks off," marketing trend for 2019? If nothing comes to mind, what existing technology or tactic will see major growth in 2019? What is going to fade away in the coming year? What book(s) or blogs would...