Category: Trends
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You Ask, I Answer: Staying Current with Marketing Trends?
Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
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You Ask, I Answer: Spotting Trends and Hits?
Michael asks, “How do you spot trends and hits? What should you look for?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
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You Ask, I Answer: Creating Marketing Trends?
Anastasia asks, “Is it possible to create a trend? What does it take to make a trend stick?” If we accept that a trend requires a sustained change in our data over time that’s statistically provable, then we need to create the underpinnings of that change. Creating a trend that’s net new is extremely expensive…
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You Ask, I Answer: Staying Aware of Marketing Trends?
Sandeep asks, “How do you stay aware of new marketing trends?” The answer here is straightforward: your communities. The communities you belong to will lead you to what’s new, especially in private communities where members aren’t being blitzed by spam and ads all the time, like Discord and Slack. Join a handful, show up, and…
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You Ask, I Answer: Black Friday Marketing Trends?
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through just a little of the data to see why markets are behaving as they…
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You Ask, I Answer: What to Read Before 2019
Jon asks, “What, if any, will be the number one,”blow your socks off," marketing trend for 2019? If nothing comes to mind, what existing technology or tactic will see major growth in 2019? What is going to fade away in the coming year? What book(s) or blogs would you say will be must reads to…
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Trust Insights 2019 Marketing Trends Report
I’m pleased to share the brand new, data-driven 2019 Marketing Trends Report from Trust Insights. Unlike other trends reports and forecasts which are purely qualitative in nature or just vendor promotions, this report looks at 3,627 popular marketing searches and forecasts them, using machine learning, over the next 52 weeks to determine what’s going to…
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You Ask, I Answer: 2019 Marketing Trends Roundup
In the last day, I’ve received no fewer than 8 inquiries asking for quotes for 2019 trend roundups. So, in the interests of efficiency, here’s my take on 2019 trends using data from Trust Insights. Stay tuned – we’ll be releasing a full report very soon. In the meantime, watch this video and please feel…
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You Ask, I Answer: 2019 Marketing Trends
Stephanie asks, “What are the marketing trends you’ve got your eye on for 2019?” I’ve got my eye on a few trends for 2019; stay tuned for a much more in-depth look in a couple of weeks from Trust Insights (with full data). For now, watch the video to learn which three I’m paying most…
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The Top Marketing Skills of 2018
LinkedIn released its most valuable skills of 2018 list, based on job listings on the service. Let’s take a look at the overall list: Cloud and Distributed Computing Statistical Analysis and Data Mining Middleware and Integration Software Web Architecture and Development Framework User Interface Design Software Revision Control Systems Data Presentation SEO/SEM Marketing Mobile Development…
