Category: Marketing

  • If I were a true Dark Lord of the Sith…

    … I’d write a Facebook application that would silently download every scrap of data in the FQL accessible database silently, amassing it into a huge database and cross referencing it with other data collected from other sources. You know, stuff like all your photos (handy for blackmail!), your friends (handy for marketing!), your birthdate (handy…

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  • When Business and Charity Align – The Triple Win of Luck of Seven

    CC Chapman just pointed out an interesting project/book called On The Luck of Seven. The author is traveling around the world and pre-selling his book for $11.11. CC pointed out that it was a good cause and worthy of support. When I stopped by the site, I saw something else entirely – an opportunity for…

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  • Podsafe Musicians – Mobilize Your Fan Reviews!

    Podsafe Musicians – Mobilize Your Fan Reviews! Are you a podsafe musician with rabid fans? Getting your fans to review your albums in iTunes is now more important than ever with the release of My iTunes from Apple. My iTunes is an Apple-branded widget that provides one click access to albums and reviews and can…

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  • Describe the pattern of usage

    A few things came together in my mind on the way to work this morning. If you haven’t read Christopher Alexander’s A Timeless Way of Building, I strongly encourage you to go pick up a copy. It’s a book that’s nominally on architecture, but provides concepts that go far beyond how to build stuff. One…

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  • Web 2.0 Domain Names doomed on iPhone

    Web 2.0 Domain Names doomed on iPhone Watching the iPhone keyboard video, I thought this snippet was interesting: “iPhone uses its built in dictionary to predict the next letter you might tap, and dynamically resizes the tap zones. It makes the next predicted keys larger in area, and the others smaller as it zeroes in…

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  • A Missed Opportunity for Podcasting?

    A Missed Opportunity for Podcasting? Just got off the phone with a company representative that wants to do a regional sponsorship for a few grand here in New England. My show was very much not the right fit, so I talked the rep through navigating MySpace and Google to locate other podcasters in the area,…

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  • I don't care about podcast demographics and neither should you

    Okay, that’s not strictly true, but it is true that podcast demographics aren’t terribly important to me for the purposes of audience building. Why? Because this is new media, not broadcast media. What’s the difference? In broadcast media, you send out a message to your target audience and hope there’s enough relevant people in that…

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  • Is C.C. Chapman a Podcaster?

    Is C.C. Chapman a podcaster? Does he produce podcasts? Recently, I tried out the Songbird browser, which is part iTunes clone, part Firefox. When you browse any web page with MP3 links and/or RSS feeds, Songbird brings up a panel, kind of like iTunes’ mini-store, that lets you listen to the MP3s, download them (or…

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  • Here is what is wrong with Podshow (and maybe how to fix it)

    Here is what is wrong with Podshow (and maybe how to fix it) I’ve been collecting Twitters from folks about Podshow’s campaign: Mike Yusi: Is anyone else on Podshow getting emails complaining about the new openings? P. W. Fenton: Better question: Is anyone not? P_Dub: Some podcasters have avoided putting out podcasts until the one…

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  • Book Review: The Dip, by Seth Godin

    Some thoughts after reading a copy sent to me by superhero Whitney Hoffman. The Dip is an interesting book, but a lot of the ways it’s been marketed don’t really work with the subject matter, at least not for me. It’s marketed… well, poorly. Every review, every interview I’d heard prior to receiving the book…

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