Metcalfe’s Law and Network Promotion I’ve had a couple of conversations recently involving social network marketing. One of the things that has been on my mind lately is network size. With social networks and social media, once your network reaches a certain size or focus, it has value in and of itself. Ask Chris Brogan…
Jared Spool over at UIE posted this incredible job ad. I love it because it’s innovative in its approach, clearly sets expectations, and conveys accurately not only a sense of what’s expected of the candidate, but also where the company is going or could be going with the right person. Kudos to Jared and the…
Viral is not word of mouth A bone to pick with my marketing colleagues. Viral marketing is distinct and separate from word of mouth marketing. Viral and word of mouth marketing are NOT interchangeable. Let me give you two examples of marketing. I really like Matthew Ebel‘s new album, Goodbye Planet Earth. I think it’s…
The One Laptop Per Child project is opening its doors on November 12 to purchasing. For $199, you can donate a laptop to a child in a developing nation. For $399, you can get one yourself and donate one under their Give 1 Get 1 program beginning November 12. I’m buying one for myself, but…
I’m thrilled to see so many people running with flash mob ideas, like Joseph Jaffe and his new book, Join the Conversation; Joseph’s campaign was called Bum Rush the Amazon Charts, inspired by Scott Sigler and the original Bum Rush the Charts. That said, I want to reiterate something – the inspiration behind, the creator…
For those folks who – like me – aren’t pub crawlers (I am grossly incompetent at it AND genetically Asian, meaning that alcohol and I have a twisted relationship), I’d like to invite you to an INFORMAL working group session at or around 9 PM Saturday evening (after Jeff Pulver’s PodCamp Party) at the Westin…
… I’d write a Facebook application that would silently download every scrap of data in the FQL accessible database silently, amassing it into a huge database and cross referencing it with other data collected from other sources. You know, stuff like all your photos (handy for blackmail!), your friends (handy for marketing!), your birthdate (handy…
CC Chapman just pointed out an interesting project/book called On The Luck of Seven. The author is traveling around the world and pre-selling his book for $11.11. CC pointed out that it was a good cause and worthy of support. When I stopped by the site, I saw something else entirely – an opportunity for…
Podsafe Musicians – Mobilize Your Fan Reviews! Are you a podsafe musician with rabid fans? Getting your fans to review your albums in iTunes is now more important than ever with the release of My iTunes from Apple. My iTunes is an Apple-branded widget that provides one click access to albums and reviews and can…
