I’ve been watching yet another meme pass around on Facebook, this time about the “hazardous chemicals” inside of a popular coffee brand’s pumpkin spice latte coffee drink. There have been opinions offered on all sides of the debate about whether X chemical is healthy or harmful, whether X ingredient is in the drink or not…
One complaint often heard about marketing is that it’s too formulaic, that it’s too rote and lacks creativity. “Don’t you have something new?” is a common refrain asked of marketers like you and I. Our answer, too often, is to scramble to try and invent something new on the spot and usually not produce something…
On August 26, Instagram debuted a new app for iOS devices called Hyperlapse. Hyperlapse is beautifully simple: record video with it and it will accelerate it between 6x and 12x, add motion stabilization, and publish it for you. You can use the Instagram platform or simply pull it off your mobile device for other purposes.…
I’ll let you in on a little secret. My website hasn’t been doing as well lately. In fact, performance of the site has been downright poor in the last 3 months compared to the past. Are the glory days over? Has my writing substantially declined in quality? I needed to find out what was going…
A very brief strategic thought about why you shouldn’t wait to try new things in the world of marketing. New things capture the attention of the early adopters but the laggards and the mainstream are slow to catch on. There are thousands of marketing managers out there waiting for the case study to come out,…
I received the Keurig 2.0 brewing system via Klout as part of a Klout perk. While the instructions from Klout say that I’m under no obligation to review it, I will anyway. So, here goes. The system itself has a larger footprint than equivalent current models. It’s probably 25% larger than the equivalent previous model.…
There is something about inaugural conferences that is especially wonderful. Back in 2006, when Chris Brogan and I started PodCamp, the first event brought people from all over the world to learn more about the nascent field of podcasting. The best and the brightest showed up for that first PodCamp, from Steve Garfield to CC…
This is the third in a series of posts on long-term things that will impact your marketing environment, from automation to macroeconomic trends. Keep these trends in mind as you craft your marketing strategy! You’ve likely noticed that an awful lot of things are getting funded these days, from potato salad to apps that say…
This is the second in a series of posts on long-term things that will impact your marketing environment, from automation to macroeconomic trends. Keep these trends in mind as you craft your marketing strategy! One of the more interesting macroeconomic reports to read on a regular basis is the JOLTS report by the Bureau of…
This is the first in a series of posts on long-term things that will impact your marketing environment, from automation to macroeconomic trends. Keep these trends in mind as you craft your marketing strategy! We’ve gotten rid of a fair few jobs over the centuries. You would be hard-pressed to find a telephone switchboard operator…
