by Christopher S Penn | Mar 30, 2020 | agencies, Business, Client Service, Management, Marketing, Productivity
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working...
by Christopher S Penn | Dec 3, 2019 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Productivity
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language...
by Christopher S Penn | Sep 24, 2019 | Business, Marketing, Productivity, Strategy
The line between success and failure is sometimes how long you can remain in the game. In competition, how many competitors can you outlast? In general business, how long you can remain profitable? In startups, how long can you make your funding last? In marketing,...
by Christopher S Penn | Mar 20, 2019 | Data, Data Science, Marketing, Productivity
Alessandra asks, “How do you keep/store/index all the information you read, and I am sure you read A LOT, that might be useful for future presentations/consulting/business development activities?” Terrific question – it depends on what the information is....
by Christopher S Penn | Sep 11, 2017 | Advertising, Customer Experience, Customer Service, Marketing, Presentations, Productivity
Service is the dominant form of industry these days. Everything is a service; in fact, -as-a-service is appended to an enormous number of industries. We have software-as-a-service. (the online apps economy) We have platform-as-a-service. (the API economy) We have...
by Christopher S Penn | May 8, 2017 | Advertising, Creative, Marketing, Productivity, Red belt
If you’ve not spent a lot of time around your creative services team members, you may have never heard the term swipe file before. A swipe file is a collection, a scrapbook of materials that have worked, arranged in such a way to inspire you and give you future...