While there are any number of excellent causes out there that need and demand attention, I want to draw yours towards something relatively painless: conference charity. As someone who has attended, planned, and created conferences of all stripes, from Podcamp to giant shows, I can say with great confidence that there’s always room around the…
Saturday morning. The phone rings. “Hello, Mr. Penn? This is Better Crates and Cartons Magazine calling. About five years ago, you signed up for more information about building a sunroom on your house. Are you still interested?” Here’s something similar my colleagues at Return Path received: “You are receiving this email because sometime during the past…
Updated March 3: The webinar has been recorded and is now available by clicking here. There was such ridiculously positive demand for a re-run of the Facebook Analytics webinar from Social Fresh Tampa that I’m going to record it and make it available in the near future as a webinar on demand. If you’d like…
Over the past couple of days, I’ve had the opportunity to talk to businesses large and small, in virtually every industry from non-profit rescue missions to Fortune 500 companies about their digital marketing, and one of the greatest consistent gaps I’ve seen is that few are using a CRM, or customer relationship management system. For…
Listen to the average marketing strategy meeting at a company and you’re liable to hear something like this: “We need to adopt service like Zappos!” “We should do what Chris Brogan does with Twitter!” “Do we need a Comcast Frank?” “What if we could reduce costs by making customer service self-serve like Dell?“ It sounds…
Caught this from Ze Frank originally. Wonderful to watch.
I had the pleasure of presenting recently to the Massachusetts Technology Leadership Council about building strong, large online communities. The discussion ranged from World of Warcraft gaming sites to Marketing Over Coffee to many others, and we reviewed the methods and skills needed to build and grow a community. Instead of using slides, I chose…
If you’ve got 1 or more mobile devices in addition to a desktop, you might want to consider using Evernote to blog. Here’s my methodology. More info: Evernote iPad Bluetooth Keyboard Case (Amazon)
I was talking recently with Jon Merz, author of the Kensei (if you dig vampires, definitely grab a copy) about how some authors can move much more inventory than others with the power of the email list a little while back. He was wondering how it was that some authors are able to throw out…
