Google made very large waves recently by announcing that the mobile-friendliness of your site is going to significantly impact search results. From the Official Google Webmasters Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have…
Why repost the same content on social media? Why do you see popular brands and influencers recycling their material in the span of hours? It’s not because they’ve run out of content. It’s because of churn. In social media (and digital marketing), we churn two things most: attention and audience. Attention churn is the amount…
I recently had the pleasure and honor of guest lecturing at Bentley University’s e-Marketing course with CC Chapman. One of the questions in the Q&A was, “What are the core skills new graduates need that you look for when hiring?” What a terrific question! The top 3 core skills all new marketers need are the…
I was asked recently, “How can I make a hashtag go viral?” That’s like asking how you can make a file folder in your cabinet go viral in the office. After all, hashtags are tags. They’re a way of categorizing information, a way of retrieving it. They’re not super exciting. Hashtags are the Dewey Decimal…
The king is dead! Long live the king! This cry from medieval times at first appears contradictory until you think about it: The former king dies: the king is dead. The new king ascends to the throne: long live the king! The same is true of marketing techniques like link building. Old link building was:…
Julia Child might have started it all. I refer to the late television star who made “watching other people cook” an international sensation. That was the top of the slippery slope. Next came Twitch. The avalanche took off. Twitch.tv, acquired by Amazon, is the network that streamed live video of other people playing video games.…
The most under-used and under-rated tool in the entire SEO and content marketing sphere is Google’s Webmaster Tools. The reasons why it’s so under appreciated stem largely from it being a technical tool that’s not especially friendly to use. Once you get the hang of it, you’ll find no substitute for all it can do.…
What would you be willing to pay for 20% growth in your marketing numbers? How much profit would that represent? Where would you go to find 20% growth? In Google Analytics, you’ll always experience a long tail of traffic sources. Here’s a look at mine: Above, you see that the top 2 sources represent more…
Ever feel like phoning it in when you’re doing content creation? Ever had a day where you just can’t think of anything to create? Let old content save the day! Chances are that if you’ve been creating content for a while, you’ve got some old gems in your back catalog. The lazy marketer would simply…
Google Analytics recently released its new Cohort Analysis feature. Justin Cutroni did a huge, full writeup on his blog, which is well worth reading. Today, I’d like to dig into a couple of basic use cases for this new report so that you can turn the analysis into something useful. If you’re unfamiliar with cohort…
