With monitoring of Internet access on the increase (thanks Congress) and the importance of privacy at an all-time high, I thought I’d explain what a VPN is, why you need one, and how to protect more of your privacy online. Explaining Privacy Right now, when we use the Internet – surfing the web, sending email,…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 3: How to Build a Relevant Report What goes into our…
Here’s a common marketing analytics question that rarely receives a thorough answer: how do we calculate the digital marketing ROI for a B2B2C company? For those unfamiliar, B2B2C companies are any kind of company that sells a product to an end user through a reseller or distribution channel. For example, Energizer batteries are marketed by…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 2: Report Audiences Imagine a movie that was equal parts sci-fi,…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. Why? Reporting is in a confused, bad state today. We drown in data daily. We create reports of stunning complexity and detail. Yet when we talk to our stakeholders and fellow marketers, very few people love the reporting they receive or…
How hot is influencer marketing? Influencer marketing is now more searched for, via Google Trends data shown above in blue, than email marketing or social media marketing as a whole. Influencer marketing is the latest, the greatest, the hot thing that every marketer has been mandated to master. In this series, we’ll delve into three…
I was asked recently if I had a list of basic resources for marketers who want to learn more about AI. Here’s a quick roundup of some of the things I’ve contributed to and some blogs to subscribe to, as of early 2017. Marketing Over Coffee episodes: AI part 1, a broad look at the…
