by Christopher S Penn | Jan 21, 2021 | Future, Marketing, Strategy
Norbert asks, "How will marketing change in the coming years?" If I had a firm answer for that, we wouldn’t be having this conversation because I’d be retired after earning billions of dollars. That said, let’s take a look at what’s...
by Christopher S Penn | Sep 28, 2018 | AI, Artificial Intelligence, Future, Machine Learning
In this episode, learn who’s most likely to lose their jobs to robots and AI, and what the six fundamental principles of great customer experience are. By embracing the six principles, you’ll be less likely to lose your job to a robot. Watch the video for...
by Christopher S Penn | May 22, 2017 | AI, Artificial Intelligence, Future, Marketing, Marketing automation, Marketing Technology, Watson
One of the most pressing concerns facing marketers is whether we’ll even have jobs in a few years as machine learning and artificial intelligence become more powerful. I spent the last week as IBM’s guest at their Vision 2017 conference and saw what some of the...
by Christopher S Penn | Apr 6, 2017 | AI, Account-based marketing, Artificial Intelligence, Future, Marketing, Marketing automation, Marketing Technology
The premise of account-based marketing (ABM) is that we marketers should only expend valuable, scarce resources like time and money on the most probable prospective customers. Why spend on people who won’t buy? Properly implemented, ABM delivers significantly higher...
by Christopher S Penn | Jan 2, 2017 | Awakening, Future
At the start of each year, I follow the exercise that my friend Chris Brogan first instituted over a decade ago, the tradition of writing down 3 words that guide our year. It’s something of a mantra, something of a phrase we used to remind ourselves what we are...
by Christopher S Penn | Nov 30, 2016 | Awakening, Business, Future, Strategy
Let’s take a walk through the automation landscape and look at 7 different examples of technologies in use today to sense where the future is headed. McDonald’s Announces Kiosks. Facing rising human costs, McDonald’s reduces the need for front-line staff with...