Yesterday, I got our ChromeCast in the mail (I ordered two, one for the PR agency and one for myself). Talk about an impressive little piece of hardware for marketers and sales professionals. You can read the general reviews of it all over the web, but here’s what I like about it specifically for sales…
One of the trendy articles I’ve seen recently in business trade publications is about cleaning up your social networking profiles so that you appear to be more professional for businesses looking to hire you. I’m of two minds on the subject. Removing egregious material is definitely important from a personal branding perspective, but only if…
In this week’s Marketing Over Coffee, we talk LinkedIn Sponsored Content, Adwords Enhanced Campaigns, LeapMotion, and much more: Subscribe now to the Marketing Over Coffee podcast!
Much ado is being made of Gmail’s new tabs and whether they are hurting marketers. Stop speculating and find out if they are hurting YOUR email marketing efforts. Here’s how. Go into your marketing automation or email marketing system and start pulling reports on your Gmail subscribers. You’re looking for two statistics from each send:…
I was listening with interest to episode 3 of the Marketing Companion featuring Tom Webster and Mark Schaefer, and the debate that formed the core of the episode was: is quality or quantity better when it comes to content marketing for the purposes of winning at SEO? The example given was a self-appointed social media…
The folks at Blogworld pointed out that I wrote this piece 4 years ago about whether social media would kill conferences. Clearly, that hasn’t happened, but I thought it’d be interesting to see what’s happened in the marketing and social media conference space in that time period: For most of the conferences named in this…
Every community’s strength is built on common ground. From belief in a religious perspective to love of a certain set of cartoon characters, all communities share a common ground. However, common ground isn’t enough to keep a community together. There needs to be a unifying mechanism that brings together that community, that reminds and refreshes…
I was asked yesterday what I thought the top marketing trend or trends would be for the rest of 2013. The answer is straightforward but challenging for us marketers: search that’s beyond measured search. On any given day of the week, a new study pops out on the marketing news website of your choice talking…
Today’s mailbag question is an oft-repeated one: “What’s the best way to handle video in email marketing?” The answer is: it depends. What it depends on most is how your audience reads the email you send to them. Implementation of HTML5 video standards is highly irregular, to say the least. The bulletproof way that I…
When it comes to marketing metrics, one of the questions I’m asked most often is which metrics to pay attention to, which KPIs matter the most. The answer is always the same: first, figure out which ones have a direct impact on revenue, and then figure out which one or two of them is most…
