I've been looking again at MySpace, as a recent blog post detailed. One of the things I've been looking at is the depth of engagement. Is a friend relationship enough to market on? What is the value of a MySpace friendship?
Over the last five days, I've been sending out 200 messages a day or so to my MySpace friends, advertising the Financial Aid Podcast. It's themed pretty basically:
- Thanks for being a friend of mine and of my show.
- Here's three links to iTunes, Google Reader, and the site.
- Please subscribe.
I started with a Feedburner number of about 1,000. The show had been static around that number for a while, a couple of months at least. Today? Hit a new record - the last four out of five days.
Ask. Ask those in your network to get connected, ask them to take action, ask them to be more involved in your community efforts. If you don't ask, you definitely won't receive.