#FridayFeeling: The Value of Best Practices
What’s the value of best practices? Some people live and breathe them; other people roundly criticize them. What’s the story? Best practices are competence in a box. They help us to quickly get up to speed on documented, reviewed, and approved ways of...What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s...You Ask, I Answer: How to Recycle Old Blog Content
Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create...Marketing Strategy: SWOT Analysis
For those who haven’t bought Marketing White Belt or haven’t gotten a business degree, the SWOT analysis is one of the oldest methods of assessing your company’s capabilities and abilities to respond to different business situations. I won’t...#FridayFeeling: A Quibble About Plurals
In today’s Friday Feeling, a quibble about plurals. I’ve lost track of the number of blogs, podcasts, and videos where the authors – myself included – say, “hey everyone”, “hey you guys”, and variations thereof. Who are...2018 Marketing Planning Framework
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