You Ask, I Answer: Marketing Opportunities on Tiktok?
Jeremy asks, “I’m curious to know your thoughts about Tik Tok. Are there marketing opportunities there for brands or will that end up killing the platform?” As with any social media platform, it depends on your goals and your audience. For some,...You Ask, I Answer: How Useful is Porter’s 5 Forces?
Katy asks, “How applicable is Porter’s 5 Forces for you in your career/firm?” The short answer is that Porter’s 5 Forces, while an excellent abstract strategic framework, is exceptionally difficult to quantify and thus manage against....You Ask, I Answer: Is Direct Mail Dead?
Maria asks, “Researching direct mail and my boss says it’s a waste of time, it’s dead. Is direct mail dead?” Yes and no. Direct mail to people who didn’t ask for it is dead. It’s an enormous waste of money and is flat out pollution....You Ask, I Answer: What’s The Difference Between Marketing and Sales?
Mallory asks, “In your honest opinion, what is the difference in marketing and sales?” The short answer: creation of demand versus fulfillment of demand. We see this most in examples where demand exists – sales are effectively order-takers and...You Ask, I Answer: Messaging Rebranding Rollout Strategy?
Alyssa asks, “We’re currently going through a messaging rebranding, but not changing our visuals. Do you have any input on whether we should focus on a rebranding rollout strategy and a particular launch date, or just quietly change our messaging on our...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
