You Ask, I Answer: Followers as a Non-Profit Goal?
Sophia asks, “If a brand new nonprofit approached you and said: ‘I want 5,000 Facebook likes, 1,000 followers on Instagram, and 1,000 followers on Twitter, all by the end of the year.’ What would you quote them, or tell them?” I’d ask...You Ask, I Answer: Conference Alternatives for Lead Generation?
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of...You Ask, I Answer: Using Company Names in Blog Content?
Matt asks, “Our agency wrote a blog post about 6 things to consider when choosing a yearbook publisher. However, they only used our name in the post once. That seems…odd…to me. I asked why and they said “We do not recommend putting your name in...You Ask, I Answer: Reposting Year-Old Social Media Content?
Lindsay asks, “Does anyone repost content from a year ago on social media? Like “one year ago today” – has this been successful?” Reposting and recycling content is a fine idea as long as the original content performed well, or...You Ask, I Answer: Digital Ad Spend During Quarantine?
Christopher asks, “What are you doing to adjust your digital ad spend when so many people are working from home?” It depends on your business. If you’re classified as a non-essential business and you’re closed, obviously turn off all ad spend...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
