Summary In today's episode, I walk through how deep research and generative AI are reshaping the entire sales process, from cleaning up CRM data to crafting winning RFPs and scope-of-work documents. Here's what this means for you. You'll gain practical ways to use AI to surface buying signals, build competitive intelligence, and turn generic proposals…
Summary In today's episode, I explain how sales teams can reach decision makers now that prospects use AI agents to screen their emails. Here's what this means for you. You learn to find non-traditional channels where human judgment outperforms AI automation. You'll also learn these concepts: why understanding where prospects spend their time outside work…
Summary In today's episode, I examine what becomes the new premium differentiator for brands when AI drives the cost of content creation to near zero. Here's what this means for you. Shifting your marketing budget from endless content production toward scarce, meaningful experiences unlocks genuine value because your audience's attention and time stay finite no…
Summary In today's episode, I break down how AI is rapidly making the traditional agency billable hour model obsolete and what firms must do to survive. Here's what this means for you. You'll gain a clear understanding of why hourly billing is collapsing and how outcome-based pricing tied to measurable business impact is the only…
Summary In today's episode, I break down the strategic case for balancing commercial AI providers like OpenAI against self-hosted open source LLMs, using a "plan big, act small" framework. Here's what this means for you. You'll gain a business continuity playbook that hedges against major AI vendors inevitably tripling prices to cover their massive losses.…
Claude Haiku is the single biggest weakness in the Anthropic ecosystem now. Haiku is intended as a low cost, fast, and cheap model to do basic work – reading, summarization, web search, etc. And at the time of its release almost a year ago, it did those things reasonably well. But times change. Models change.…
Summary In today's episode, I tackle Beatrice's question about whether marketing agencies should split their AI-driven services from their human-driven premium offerings or treat AI as invisible infrastructure. Here's what this means for you. Hourly billing models collapse when AI shrinks six hours of work to six minutes, so you must shift to value-based pricing…
When times are good, people buy ideas. When times are bad, people buy action. When times are good, people buy strategy. When times are bad, people buy tactics. When times are good, people buy brand. When times are bad, people buy price. When times are good, people buy growth. When times are bad, people buy…
Summary In today's episode, I tackle Nathan's question about whether building a content-focused website still makes sense in the age of AI, when search engines scrape and summarize content without sending traffic back. Here's what this means for you. You'll gain a clear framework for treating machines as a distinct audience alongside humans, leaning into…
Summary In today's episode, I tackle an SEO agency owner's question about whether using AI to automate 78% of their client deliverables devalues their services in the eyes of clients. Here's what this means for you. You'll discover that your clients already know about and likely use AI themselves, meaning your survival depends entirely on…
