You Ask, I Answer: Which Comes First, SEO or Content?
Maciej asks, “In your opinion, is it a viable strategy to start creating content and invest in SEO later?” All content inherently has some kind of search value. The question is, is SEO the primary intended goal of the content? If not, then you can always...You Ask, I Answer: Driving Engagement with Content?
Erika asks, “What drives a reader to engage with a piece of content?” Engagement is all about one word: emotion. Something in the content has to trigger our emotions. Consider the content that engages you – and how algorithms learn from that...You Ask, I Answer: Attention Spans and Content Marketing?
Jen asks, “What is your take on the opinion that attention spans are getting shorter and people don’t read long-form content any more?” If that were true, Netflix would be out of business. Disney+ would not exist. Attention spans are longer than...You Ask, I Answer: Bottom of Funnel Content for Conversion?
Jen asks, “What do you suggest for building content that persuades leads to make a purchase decision?” Remember what buying is: an emotional decision we rationalize later. Thus, the question we need to ask is, what emotions do our prospects buy with, and...You Ask, I Answer: Content for Middle of Funnel Marketing?
Melissa asks, “What content works best for moving prospects from the awareness stage and turning them into leads?” The answer to the question of middle of funnel content is contingent on what kinds of prospects they are and where they are in the demand...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
