Strategy Archives - Christopher S. Penn Marketing Blog

What’s In Your Golden Cookbook for Marketing Strategy?

by Christopher S Penn | Aug 14, 2019 | Business, Marketing, Strategy

People familiar with sales and marketing know of the Golden Rolodex, the list of high-level contacts that truly successful salespeople bring with them to each new position. They have a treasure trove of contacts who they call on to drum up business and make a huge...

The Evolution of the Data-Driven Company

by Christopher S Penn | Aug 8, 2019 | Awakening, Data, Data Science, Marketing, Marketing Technology, Metrics, Strategy

What does it mean to be a data-driven company? Companies generally aren’t created as data-driven, data-centric entities from the beginning; for most companies, it’s an evolution in their culture and strategy, a journey that can take years. To become...

You Ask, I Answer: How to Analyze Business Data?

by Christopher S Penn | Jul 30, 2019 | AI, Artificial Intelligence, Data, Data Science, Machine Learning, Marketing, Strategy

Andrea asks, “What is your go-to strategy to analyze your business data?” The exploratory data analysis process is a very straightforward, proven one: – Goal and strategy – Data collection – Attribute classification – dimensions and...

You Ask, I Answer: How to Make a Great Email Newsletter?

by Christopher S Penn | Jul 29, 2019 | Email Marketing, Marketing, Marketing Technology, Strategy

Audrey asks, “What do you all look for in a good email newsletter? Are there any you just love & can’t wait to receive? Any that you signed up for that just fell flat?” This is a great question and an important one, because the answer is very different based on...

You Ask, I Answer: What is the Value of PR?

by Christopher S Penn | Jul 26, 2019 | Marketing, Public Relations, Strategy

Stephanie asks, “So I’m curious, what is the value of PR? What do companies gain from it?” An excellent question with a lot of caveats – and I say this as someone who worked in a PR firm for half a decade. PR is ultimately about building awareness...

You Ask, I Answer: How Do Graduates Find Analytics Jobs?

by Christopher S Penn | Jul 24, 2019 | analytics, Careers, Jobs, Marketing, Strategy

Dan asks, “When looking for contract work or even full time jobs in analytics where do you folks recommend starting? I’d like to pass this on to the new students in the UNH MS in Analytics program.” This is a fun question, depending on the skills of...