Strategy Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Content Marketing Strategy and Company Size

by Christopher S Penn | Dec 18, 2018 | Content, Content Marketing, Marketing, Strategy

Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?” At a macro level, every company’s content marketing strategy is and should be identical: use...

You Ask, I Answer: What to Read Before 2019

by Christopher S Penn | Dec 17, 2018 | Marketing, Strategy, Trends

Jon asks, “What, if any, will be the number one,”blow your socks off,” marketing trend for 2019? If nothing comes to mind, what existing technology or tactic will see major growth in 2019? What is going to fade away in the coming year? What book(s) or blogs...

Trust Insights 2019 Marketing Trends Report

by Christopher S Penn | Dec 14, 2018 | Data Science, Marketing, Strategy, Trends

I’m pleased to share the brand new, data-driven 2019 Marketing Trends Report from Trust Insights. Unlike other trends reports and forecasts which are purely qualitative in nature or just vendor promotions, this report looks at 3,627 popular marketing searches...

You Ask, I Answer: 2019 Marketing Trends Roundup

by Christopher S Penn | Dec 11, 2018 | Marketing, Strategy, Trends

In the last day, I’ve received no fewer than 8 inquiries asking for quotes for 2019 trend roundups. So, in the interests of efficiency, here’s my take on 2019 trends using data from Trust Insights. Stay tuned – we’ll be releasing a full report...

You Ask, I Answer: Marketing Top Data Challenges of the Future

by Christopher S Penn | Dec 4, 2018 | analytics, Data, Marketing, Privacy, Security, Strategy

Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...

You Ask, I Answer: How To Make Use of Historical Data and Analytics

by Christopher S Penn | Dec 3, 2018 | AI, Artificial Intelligence, Data, Data Science, Digital Transformation, Machine Learning, Marketing, Strategy

Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two...