How to Connect with Audiences Through Content Marketing
Leigh asks, “What is your best advice for building connections with audiences through content marketing?” Make content that’s valuable to them. That’s it. Look, nothing makes a connection to someone else like saying, hey, I made you this thing...Are Your Public Relations Efforts Customer-Centric?
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target...Do What’s Scarce For Marketing Success
Lee asks, “How can marketers break through the digital content fatigue audiences are feeling now?” Fatigue comes from overexposure, from too much of something. We reach fatigue in every area of life, from eating the same kind of food to doing the same kind...Marketing Strategy: Fix What’s Broken Or Double Down on What’s Working?
One of the most straightforward and yet difficult questions to answer in marketing strategy is whether we should be fixing what’s broken or doubling down on what’s working for us. The answer to that question has to be governed by several things: Do we have...Why Is Diversity Important in Marketing?
For people who don’t think about it often, when they do consider why diversity and inclusion are important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
