You Ask, I Answer: What is a Social Media Platform?
Michael asks, “Do you consider YouTube and/or Reddit to be a social media platform? Why?” A social media platform, or a social network, is a content hub where the value is subject to Metcalfe’s network effect. If the value increases with every new...You Ask, I Answer: The Definition of Influencer?
Salil asks, “Can reviewers of products on YouTube that have a large following ie. 1 million or more but are not paid by companies to promote their products (example: the channel – Dope or Nope) be called “influencers”?” The definition of...No Excuse for Lack of Leadership Diversity
The pandemic has changed many things, but one of the things it changed most for white-collar office workers was disabuse companies of the notion that working from home was an impossibility. We have proven that it is possible for business to get done using only virtual...You Ask, I Answer: Conducting Research for Content Marketing?
Joe asks, “How do you conduct research for a new content marketing project? Where do you start, what steps do you take, and what systems do you use to organize your research and findings?” It really depends on the project and how much depth I need to go...You Ask, I Answer: Recommendations for Virtual Tradeshows?
Krystal asks, “With many of our tradeshows canceled for this year, our president wants to look at doing a virtual tradeshow. We get a ton of new leads for new practices and expansions. We are not an industry leader by any means but would love to hear thoughts on...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
