How to Make a SWOT Analysis Useful
I recently watched a livestream with some strategy consultants who trotted out a SWOT analysis that was fairly close to useless. If you're unfamiliar, a SWOT analysis is a 2x2 grid of strengths, weaknesses, opportunities, and threats. It's a strategic analysis tool...You Ask, I Answer: Email Marketing vs. Livestreaming?
Catherine asks, "Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?" This is an excellent question, and I suspect it has to do with algorithms....How To Start Your Public Speaking Career
David recently asked, "Would you be able to share some advice on how I can get started speaking about digital marketing strategy?" This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth speaking about. A...2020 Rewind: Marketing Strategies in a Pandemic
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...You Ask, I Answer: Top 6 Marketing Persona Mistakes?
Tod asks, "What's the most common mistake people make when it comes to marketing personas?" Marketing personas are aggregates, shorthand for groups or clusters of customers. The top mistake of any kind is not using any data to construct them - relying on opinion only....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
