You Ask, I Answer: Adopting Data-Driven Marketing Strategy?
Kait asks, “How do you suggest to go about to creating a data-driven strategy standard and breaking the “because we’ve always done it this way” mentality?” Strategy is always a sale. Every sale has to answer the question, “What’s in it for...You Ask, I Answer: Staying Aware of Marketing Trends?
Sandeep asks, “How do you stay aware of new marketing trends?” The answer here is straightforward: your communities. The communities you belong to will lead you to what’s new, especially in private communities where members aren’t being blitzed...You Ask, I Answer: Marketing Trend and Strategy Alignment?
Yulia asks, “How will you know if a marketing trend is right for your business or brand or whether you should stay clear of it?” The answer to this question is straightforward: how well does a trend align to four key factors: Audience Values Offers...You Ask, I Answer: Marketing Advice for Brands in 2021?
Michelle asks, “What one piece of marketing advice would you offer to brands as we head into the new year?” Get your analytics infrastructure in order. So many companies are in terrible condition, analytics-wise, and if you’re a mess, then you...You Ask, I Answer: Marketing Consumer Data and Privacy?
Nicole asks, “What should our strategy be with CPRA and cookies inevitably being taken away from marketers?” It’s inevitable that consumer data will become more private. Intelligent Tracking Prevention for Safari and Firefox have blocked third party...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
