“What can we do to future-proof our company?” “How can I future-proof my career?” There is no such thing as future-proofing. Do I understand the instinct, to want to insulate yourself from change? Sure. Keeping up with change is exhausting. But there’s no such thing. Change is the only constant. On the eve of my…
Luxury. Enterprise. Upmarket. If you’ve not been following markets – especially shadow markets – you have not seen these shifts in the last 3 months: Every AI company is chasing enterprise customers hard now. Anthropic’s swimming upstream as fast as it can, with its competitors on its heels. Consumer brands of every kind have pivoted…
Katie’s on vacation so I’m borrowing the ranty pants. I’ll give them back when she’s back from PTO. Earlier today, Pam Didner, Taylor Logue & Iva Ignjatovic produced a nice writeup of AI speakers, and in the post is this paragraph next to my entry (thank you!): “Pam’s take: Chris pairs well with a strategy…
Here’s the irrefutable gold standard for measuring AI Visibility/GEO/whatever: ASK PEOPLE HOW THEY HEARD OF YOU. Marketers have spent the last 20 years becoming increasingly allergic to talking to real customers, probably because at many companies, if they did, they’d get an earful. So we’ve tried our hardest not to ever talk to real people.…
The proof is in the patterns. How do we know someone’s using AI badly? The proof is in the patterns. Many AI tools use the smallest, fastest, and cheapest models possible – because when you’re doing tasks at scale, costs add up fast. So you provide a template for the LLM to use, give it…
Strategic planning will be the hottest programming language of 2027. At Trust Insights, one of the things we’ve been thinking a lot about as we implement progressively more complex forms of AI is what you need to build great AI outputs. We came up with a five-level system called the five-levels of AI enablement based…
Summary In today's episode, I explain how to use reverse prompting to build better project requirements. Here's what this means for you. You can avoid poor project planning by moving from wide-ranging brainstorming to structured refinement. You'll also learn these concepts: how divergent thinking generates massive idea pools, why open-ended questions prevent premature conclusions, and…
Summary In today's episode, I discuss how professionals can maintain their value in an era where clients use generative AI to "vibe code" their own solutions. Here's what this means for you. You can pivot from performing replaceable typing tasks to providing indispensable strategic thinking that ensures software solves the right problems. You'll also learn…
“So let me explain to you how things are now. There’s no belonging or deserving anymore. You can take what you want, have what you want… but nothing is yours.” – Angelus to Spike, Angel S5 E8 This morning I was listening to some background music I’d generated with Suno – not public, nothing remarkable…
