by Christopher S Penn | Oct 26, 2023 | AI, Artificial Intelligence, Generative AI, Mind Readings, Public Relations, Strategy
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your...
by Christopher S Penn | Oct 25, 2023 | AI, Artificial Intelligence, Business, Generative AI, Mind Readings, Strategy
In today’s episode, I reveal why it’s time for hourly knowledge workers to switch to value-based pricing. With AI making tasks faster, clients want big discounts on time spent. I suggest 3 options – cut rates, switch models, or do more per hour....
by Christopher S Penn | Oct 12, 2023 | You Ask I Answer, AI, Artificial Intelligence, Awakening, Bias, Marketing, Strategy
In today’s episode, I tackle the big question of mitigating bias in AI. I explain the differences between statistical bias and human bias, and equality of outcome versus opportunity. There are no easy answers, but understanding these concepts is key to...
by Christopher S Penn | Oct 9, 2023 | You Ask I Answer, AI, Artificial Intelligence, Marketing, Strategy
In today’s episode, I share the top questions marketers should ask AI vendors to avoid getting duped. I explain what to look for in their architecture and abstraction capabilities. Asking the right technical questions helps reveal who’s the real deal. Tune...
by Christopher S Penn | Oct 4, 2023 | You Ask I Answer, Digital Transformation, Marketing, Strategy
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with...
by Christopher S Penn | Mar 12, 2023 | Almost Timely, AI, Artificial Intelligence, Marketing, Marketing Technology, Strategy
Almost Timely News: Broken Agreements (2023-03-12) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of...