Strategy Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: The Lightning Round!

by Christopher S Penn | Oct 12, 2018 | analytics, Careers, Marketing, Marketing automation, Marketing Technology, SEO, Strategy

In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks,...

You Ask, I Answer: Corporate Culture and Digital Transformation

by Christopher S Penn | Oct 10, 2018 | Business, Digital Transformation, Marketing, Strategy

Aaron asks, “How do you think culture fits into the people / process / technology framework?” People / process / platform, a derivative of HJ Leavitt’s 1964 Diamond of Change Management, is itself a subset of culture. In this video, learn Dr. Rick...

You Ask, I Answer: Account-Based Marketing for the Mortgage Industry

by Christopher S Penn | Oct 9, 2018 | Account-based marketing, Marketing, Marketing automation, Marketing Technology, Strategy

Joshua asks, “As a content marketer in the mortgage industry, I’m incredibly intrigued at the possibilities in account-based marketing. I want to learn more!” ABM, or target account marketing, is ideally suited for long, complex, high-value sales. ABM is principally...

You Ask, I Answer: Essential Skills for Mid-Career Marketers

by Christopher S Penn | Oct 8, 2018 | Careers, Marketing, Marketing automation, Marketing Technology, Strategy

Liz asks, “How can mid- career marketers prepare for the coming technological advances in marketing? Are there classes/ courses you recommend? What skills do you foresee as essential 5, 10, or 20 years from now?” The most essential skills that mid-career...

#FridayFeeling: Technical Skill and Showmanship in Marketing

by Christopher S Penn | Oct 5, 2018 | Content Marketing, Creative, Marketing, Marketing Technology, Strategy

I recently re-watched the winning performance of Shin Lim on America’s Got Talent. What struck me is that he has the right balance of showmanship and technical skill. One without the other is insufficient; the unskilled showman is a buffoon, the skilled bland...

You Ask, I Answer: Growth Tips for Stealth Startups

by Christopher S Penn | Oct 1, 2018 | Advertising, analytics, Influence, Influencer Marketing, Marketing, Marketing automation, Marketing Technology, Strategy

Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all...