You Ask, I Answer: Demonstrating Value to Coworkers
Shannon asks, “Do you have any tips on how to demonstrate your value to your coworkers?” Value is defined by what you do that helps others. Depending on who the others are dictates what you report on. If your others are customers, then it’s metrics...You Ask, I Answer: Nudging Blog Visitors to Convert?
Ashley asks, “How do I get my blog subscribers to opt in to my other subscription So I can get them nurtured and moving down my funnel?” Let’s assume a blog subscriber is someone who has subscribed to your RSS feed, so they receive your blog posts...You Ask, I Answer: Tips for Launching a Content Marketing eBook
Erikka asks, “I’m going to release an ebook soon. I’m using the ebook to build an audience and really an email list. Any advice on dos and Don’t’s or advice about launching the book?” Launching an eBook – like any form of content marketing – is...You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be...You Ask, I Answer: The Future of PR?
Erin asks, “What is POV on the future of PR? As media landscape changes and print/cable become less mainstream, how are companies innovating within the practice?” The future of PR depends on our definition and concept of PR. There’s old school PR...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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