Mind Readings: What Exactly is a Brand Voice?
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who...Mind Readings: Advanced Questions
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of...You Ask, I Answer: Generational Word of Mouth Differences?
Dave asks, “Have you found any generational differences in the amount of word of mouth happening?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Marketing and Positioning for Different Industries?
James asks, “How is your thought process different for marketing for a well-established market/industry vs a newly discovered market/industry?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Almost Timely News, 28 August 2022: Why Flywheels Are a Bad Marketing Analogy
Almost Timely News, 28 August 2022: Why Flywheels Are a Bad Marketing Analogy (8/28) :: View in Browser Watch my newest talk, Exploratory Data Analysis: The Missing Ingredient in AI from the MAICON 2022 conference » Watch This Newsletter On YouTube Click here for the...AI for Marketers Book
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