Mind Readings: Stop Being an Hourly Knowledge Worker Business
In today’s episode, I reveal why it’s time for hourly knowledge workers to switch to value-based pricing. With AI making tasks faster, clients want big discounts on time spent. I suggest 3 options – cut rates, switch models, or do more per hour....You Ask, I Answer: Fairness and Mitigating Bias in AI?
In today’s episode, I tackle the big question of mitigating bias in AI. I explain the differences between statistical bias and human bias, and equality of outcome versus opportunity. There are no easy answers, but understanding these concepts is key to...You Ask, I Answer: How To Vet AI Vendors?
In today’s episode, I share the top questions marketers should ask AI vendors to avoid getting duped. I explain what to look for in their architecture and abstraction capabilities. Asking the right technical questions helps reveal who’s the real deal. Tune...You Ask, I Answer: Advice for Print Companies in the Digital Age?
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with...Almost Timely News, March 12, 2023: Broken Agreements
Almost Timely News: Broken Agreements (2023-03-12) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
