How People Quitting Jobs Impacts Your Marketing
One of the most challenging things to tackle is any news headline where the source data isn’t provided. This was the news blurb from LinkedIn: “Predictions of a “Great Resignation” appear to be coming to pass, with the share of workers leaving...Understanding Marketing Supply Chain Risks
When we think about our marketing, we think often in terms of what we do, the activities we undertake. The more analytical among us will think about outcomes and measurements – leads we generate, sales we nudge, etc. But not nearly enough of us think about...Find New Marketing Strategies with the 2×2 Matrix
Let’s take a moment to consider the simple, humble 2×2 matrix. This business strategy tool is heavily used, from publications and speeches to every case study you’ve ever read in business school. Every major consulting firm has thousands of 2×2...What Are Your Customers Telling You They Want?
Here’s my question for all the apps begging users to re-enable ad tracking in iOS 14.5… What have you been doing all this time with the data we DO give you? Think about it for a moment. How much data do we voluntarily give different social network and...Will Privacy Restrictions Kill Your Small Business?
Irman asks, “so privacy restrictions doesnt kill my small business right? just maybe a bit spoil on my tracking about potential customer… then should i just continue my ads as normal?” Enhanced privacy restrictions will definitely diminish some of...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
