You Ask, I Answer: Insider Secrets for Marketing?
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give...You Ask, I Answer: What’s the Right Marketing Budget?
Julie asks, “What’s the right marketing budget?” I hear this question a lot during this time of year, when marketers are facing new strategies, new plans, and of course, new budgets. The answer to this question is more complex than it sounds, and...You Ask, I Answer: Making Trade Shows Worthwhile?
Adam asks, “How do you get more out of exhibiting at trade shows? What’s something you’ve done?” Making a tradeshow work for you typically requires a three-part strategy: air cover, ground game, and activation. Watch the full video to learn...You Ask, I Answer: Balancing Creation and Promotion in Content Marketing?
Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any...You Ask, I Answer: Marketing Tips for Home Service Businesses
Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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