Zero Party Data And Customer Data Consent
I keep stumbling across this term in discussions around privacy and consumer data: zero-party data. Folks like MarTech Alliance define it as: “First-party data is data collected directly from your audience, as opposed to being acquired and sent to you by a...Why Your Content Marketing Isn’t Working
On any given day, a dozen or more articles pass by in my LinkedIn feed and blog reader, sharing the latest tips and tricks for content marketing success. The more lurid ones promise instant results or deep secrets of some kind that ostensibly will make your content...Marketing Strategy: Exclusive Doesn’t Mean Good
Let’s talk marketing strategy for a second. I received an “exclusive” invitation the other day for a deal with some mastermind group I’d never heard of: Heya Reader! EXCLUSIVECLUB is the fastest way to level-up your marketing strategy. It gives...Simple Is Not The Same as Easy
Simple is not the same as easy. Many people conflate the two, as though they were synonyms, when they’re really not. Let’s dig into why. Easy is… well, easy. Easy is the minimum amount of effort needed to produce a maximum result. You’re after...Rain Boots, Slides, and Strategy
When it’s raining really hard outside and you need to go walking around, what’s your strategy for dealing with wet feet? Some people put on galoshes or heavy rain boots to keep their feet dry. Some people take off their shoes and socks and just go out in...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
