You Ask, I Answer: How To Measure Personal Brand?
Bruno asks, “What is the channel that most impacts your personal branding?” That’s an interesting question and is contingent on a couple of things: – How we measure our personal brands – How we align that data with our channel data The...You Ask, I Answer: How to Monetize Followers?
Neha asks, “You have a large number of followers on LinkedIn. How do you monetize them? I am looking for ideas to monetize my followers.” Two rules to keep in mind: Gary Vaynerchuk: When you give, give. When you sell, sell. Don’t mix the two. Chris...You Ask, I Answer: Removing AI Bias by Removing Data?
Tammy asks, “There was a talk this week about AI and ML and I was disturbed by a claim a speaker made at the CXL conference. He basically asserted that we should not be concerned about bias being trained into AI because we can just ‘remove the variable...You Ask, I Answer: Rising Stars of Marketing
Ashley and the LinkedIn team ask, “Who is one rising star in marketing that you’d like to recognize and why?” Without pause, I’d recognize my CEO and business partner, Katie Robbert. Here’s why: every chef needs a restaurant manager. In data...You Ask, I Answer: Measurement Tips for Agencies
Max asks, “What are some tips for agencies and freelancers for better business results in 2019?” Agencies and freelancers are notorious for skimping on measurement. In this video, I offer some guidelines about how much to spend on measurement and how to...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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