Month: January 2011

  • On course

    How many different directions can the most powerful jet fighter fly in at the same time? How many different directions can the most powerful aircraft carriers sail in at the same time? How many different race tracks can an Olympic sprinter run on? So why do you insist on trying to be everything to everyone?…

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  • Recommendation: Anticipate Plugin for WordPress

    If it isn’t obvious from the multiple ads around the site, I’m both a fan and affiliate of Elegant Themes, Nick Roach’s great little development house. His most recent WordPress utility, Anticipate, is something worth talking about. If you’re in the middle of redeveloping a WordPress site (be it corporate, personal, whatever) and you want…

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  • Evergreen 5: What 5 blog posts did you miss?

    If you’ve been blogging for any amount of time, chances are you’ve got some hits. You’ve got some articles that have performed amazingly well, articles that people have loved, read, shared, and printed out to staple to their bosses’ heads. The blog posts you’ve written that have taken off have given you that sense of…

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  • You can share too much

    There’s an old adage that one death is a tragedy but a million deaths is a statistic. One masterpiece on the wall is a study, but a wall full of masterpieces is expensive wallpaper. One diamond is a beauty, but a table full of diamonds obscures the brightness of any one. We lose the ability…

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  • What’s your opinion of Sarah Palin?

    My martial arts teacher played an interesting trick on us in class on Saturday morning to illustrate the powers of distraction and diversion. Right in the middle of a lesson, he highlighted – briefly – some relatively recent news story about Sarah Palin. The effect was as predictable as it was powerful: a number of…

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  • How balanced is your Google Analytics pie?

    How balanced is your Google Analytics pie? I speak, of course, of the pie chart that comes as a stock report in every Google Analytics report. When people ask about what to look for in Analytics, one of the most important things I look at first is the pie chart of traffic sources. What’s coming…

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  • Pay your head first

    Pay yourself first is an often repeated, seldom executed piece of financial advice, one that sounds good but most people fail to do. It’s quite simple: before you meet all of your other financial obligations, save some money for yourself so that you can build up emergency savings at first, then enough capital for investing…

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  • What Alterac Valley can teach you about SEO & marketing

    Over the weekend, I had the delight of competing relentlessly in Alterac Valley, a 40 man player vs. player battleground in World of Warcraft. For those unfamiliar, Alterac Valley is a large, mountainous battlefield that is a war of attrition, trying to gather resources for your team and deny objectives to the opposing team. 40…

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  • Shopping around, social style

    One of the most difficult forces to fight against in a service-oriented business is commoditization, or the reduction of comparison shopping to price alone. Who’s cheapest is a decision-making process we default to when something is too complex for us to understand. For example, if you know nothing about web hosting, then your decision will…

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  • The flipside of diminishing returns: being the best

    Very often, when we talk about diminishing returns, they’re something to be avoided. If you’re looking for total return on investment, the moment your returns diminish below a certain point, you’re better off innovating rather than trying to optimize. There’s one exception to this rule, however: Diminishing returns are largely irrelevant if you want to…

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