You Ask, I Answer: Predictions for B2B Influencer Marketing in 2024?
In today’s episode, I explain how the demise of Twitter has created major challenges for measuring influence. With key conversations happening across new, disparate platforms lacking data access, brands must get creative. I advise asking your audience who...You Ask, I Answer: How Will AI Impact B2B Buying Process?
In today’s episode, Tim asks how B2B marketers should prepare for AI’s impact on the buying process. The key is strengthening your brand, establishing direct outreach channels, and building algorithm-free communities. Brand building will ensure your...You Ask, I Answer: Content for Influencer Audiences?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...You Ask, I Answer: Managing Brand Expectations for Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...You Ask, I Answer: Brand Collaboration Requirements for Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
