by Christopher S Penn | Oct 15, 2022 | Mind Readings, Almost Timely, B2B, Conferences, Education, Email Marketing, Marketing
Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16) :: View in Browser 👉 Get your copy of Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on...
by Christopher S Penn | Mar 9, 2020 | B2B, Google Analytics, Marketing, Marketing automation, Marketing Technology, Measurement
Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?” The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and...
by Christopher S Penn | Feb 10, 2020 | B2B, B2C, Marketing, Strategy
Arryck asks, “What tips do you have for a marketer who is switching from B2B to B2C marketing, focusing on moving a lot of product in store and online?” Fundamentally, B2B and B2C are the same thing. The question is how complex the sale is. A lot of B2B...
by Christopher S Penn | Oct 17, 2019 | Email Marketing, B2B, Marketing, Marketing automation, Marketing Technology
Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t...