Summary In today's episode, I walk through how AI can help B2B marketers identify the buying committee within a target enterprise while keeping human judgment at the center. Here's what this means for you. You gain a practical workflow that combines AI-powered research with the contextual awareness only your sales team and you can provide.…
Summary In today's episode, I explain how sales teams can reach decision makers now that prospects use AI agents to screen their emails. Here's what this means for you. You learn to find non-traditional channels where human judgment outperforms AI automation. You'll also learn these concepts: why understanding where prospects spend their time outside work…
Summary In today's episode, I explain how to leverage AI and agentic frameworks to conduct thorough B2B vendor evaluations. Here's what this means for you. You can transform vendor due diligence from a manual headache into an automated, high-accuracy process. You'll also learn these concepts: how scoring rubrics guide AI success, why agentic frameworks outperform…
Summary In today's episode, I examine whether AI agents should automate sales prospecting and how to use them more effectively. Here's what this means for you. You can stop pestering non-buyers and start using AI to identify and support actual prospects. You'll also learn these concepts: the pitfalls of overly personal AI outreach, the power…
Summary In today's episode, I explain how B2B teams can approach their first steps with AI implementation. Here's what this means for you. You avoid wasting resources on technology that fails to solve your actual business problems. You'll also learn these concepts: the seven major AI use case categories, the 5P strategic framework, and how…
Summary In today's episode, I discuss how AI agents are transforming the B2B buying process by automating research and vendor shortlisting. Here's what this means for you. You must adapt your marketing and sales strategies to cater to machine-led procurement rather than human-led discovery. You'll also learn these concepts: why AI agents replace traditional sales…
Summary In today's episode, I give you a quick preview of my upcoming session on prompt engineering for B2B marketers at the Marketing Profits B2B Forum in Boston this November. Here's what this means for you. You get a taste of how prompt engineering can sharpen your B2B marketing workflow and prepare you for the…
Summary In today's episode, I break down the key findings from the Fall 2023 CMO Survey and explain what they signal for marketing leaders right now. Here's what this means for you. You walk away with a sharper read on where budgets, AI adoption, and organizational priorities actually sit so you can plan with eyes…
In today’s episode, I share my key lessons and strategies for b2b influencer marketing success. I walk through the Trust Insights 5P framework to help brands excel in this space. I explain how to define your purpose, choose the right people, nail down the process, select the best platform, and accurately measure performance. Tune in…
In today’s episode, I explain how the demise of Twitter has created major challenges for measuring influence. With key conversations happening across new, disparate platforms lacking data access, brands must get creative. I advise asking your audience who influences them and embracing community-level influence in addition to individual influencers. Tune in to hear my predictions…
