By the time you read this, I’m likely at an airport or on a plane somewhere. That’s okay, though – there’s still plenty to read. Today, a quick roundup of places I’ve been lately to fill your morning reading. Take a look at… A four part interview series on email marketing with Salesforce.com Marketing Cloud:
One of the wonderful things about visiting the SHIFT Communications San Francisco office is that the mighty Pacific Ocean is only a short walk from the office. Nearly every morning, I am privileged to be able to see, hear, and smell the ocean before work, which makes me quite happy. This morning, I watched as
A lot of people have wondered and speculated about how to achieve more economic equality, about how to level the playing field so that the 1% don’t continue to dominate the economy. While this is not a comprehensive solution, Blizzard Entertainment may have given us part of the solution. For those who don’t play World
Remember how Priority Inbox increased the difficulty of getting email noticed? Google’s done it again with their new inbox tabs. For end users, the change is dramatic and immediate: mail gets auto-sorted into one of five different tabs that GMail attempts to guess at: What’s incredibly powerful about this is how well GMail guesses: in
What’s the biggest challenge facing experience marketing? By experience marketing, I mean the marketing of any experience, from a visit to the movie theater to a vacation destination. Here’s what I see: the experience isn’t necessarily better than the routine. For example, take the simple movie theater. It used to be that for an amazing
Of the many speakers I watch regularly, few are as engaging and impactful as Sir Ken Robinson. Give this one your full attention for 18 minutes as he discussed how standardization of education is setting America back, and how we could recover an extra trillion dollars of economic growth over 10 years: Over the next
I’ve been asked the same thematic question three times in the last two days, by a reporter, a colleague, and an online connection: how do you keep your levels of marketing engagement (email open rates, social media engagement, etc.) during the summer months when people go on vacation? The answer here isn’t the one people
I was digging around in my email marketing analytics recently and noticed something interesting: the decay in open rates seemed to be much higher than I remember it being. If you’re unfamiliar with the term, email open rate decay is how quickly your audience opens up your email. For example, if you sent an email
I was recently asked what, in my opinion, the best martial art was. This is an incredibly common question, and it’s a question that often provokes vigorous, if sometimes juvenile, answers from the martial arts community. The real answer is that martial arts instruction varies so wildly that the style of martial art you practice
If you’re unfamiliar with the term, imposter syndrome is a general feeling of anxiety that is rooted in believing that you’re not what others believe you to be. If you suffer from imposter syndrome, you tend to believe that you’re not as qualified, as smart, or as talented as outsiders believe, and that you’re effectively
