Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d put the available tools in categories of beginner, intermediate, and advanced. Beginner tools help marketers extract…
Summary In today's episode, I answer a viewer's question about the best tools for marketers who want to dig deep into their organization's data, walking through beginner, intermediate, and advanced options. Here's what this means for you. You'll see why matching tools to your skill level matters far more than chasing the fanciest software, because…
Monina asks, “How can marketers adopt a data science mindset? Outside of hard, analytical skills, what soft skills should marketers possess?” Data science is exactly what it sounds like: performing science with data. The soft skills which make for a great scientist thus transfer to a data scientist and any marketer who wants to adopt…
Summary In today's episode, I break down the seven essential soft skills marketers need to adopt a data science mindset and use data more effectively. Here's what this means for you. You'll discover that traits like curiosity and resilience actually form the foundation that drives you to develop analytical skills, not the other way around.…
Monina asks, “What kind of analytics can data science uncover?” This is an interestingly worded question. Analytics are fundamentally about explaining what happened, the what in your data. Very often, as stakeholders we also want to know what’s relevant (data overload) and then why (insights). That’s where data science can help, especially with understanding what’s…
Summary In today's episode, I explore what data science can uncover beyond basic analytics and how it transforms raw data into actionable insights. Here's what this means for you. You gain the ability to cut through data overload and focus on what actually drives your business results. You'll also learn these concepts: how four key…
Monina asks, “What is data science and why does it matter in content marketing?” This is part 1 of a 7 part series. Data science is the practice and professional of extracting meaningful insights from data using the scientific method. Watch the video for more details. Can’t see anything? Watch it on YouTube here. Listen…
Summary In today's episode, I explain what data science really is, how it differs from analytics and AI, and why the scientific method sits at its core. Here's what this means for you. You'll see why applying rigorous hypothesis testing in your marketing efforts leads to reproducible, reliable insights instead of guesses. You'll also learn…
