My former Boston University graduate school professor Bala Iyer asks the interesting question: “Do you know of a good list of IT tools and technologies for small biz? Essential tools for a start-up. Thx.” If we go back to my graduate school days, there was a wild craze back then and for a few years…
Today’s post is brought to you by C.C. Chapman, author of Amazing Things Will Happen. I love the outdoors and am always happiest when I’m hiking along a trail towards the summit of a mountain. This must be why there are so many metaphors and analogies that have an outdoors slant in my new book…
Content marketing. It was the darling of the marketing world in years past, but it’s fallen on hard times lately. Why? Mostly because marketers are struggling with it, and as a result generating terrible content, which in turn is making people unhappy: The problem that marketers are running into is one of resource constraints. Most…
At the end of the year, lots of people and companies make their top 5/10/25 lists of top posts, top this, top that, and so forth. The problem, especially for B2B marketers, is that during the last couple of weeks in December when most of those lists are being shared, far fewer people are reading…
Over the past few years, we’ve all made an incredible point of trying to focus on our personal brands, but to this day, most of us are still writing and communicating in an uncomfortably generic way, so much so that it undermines our efforts to be distinctive. For example, I read a fair number of…
Recently in World of Warcraft, I found myself tackling the problem of declining ROI in my work in the Auction House. I had lots of inventory, I was selling lots of stuff every day, but my net profit margins were on the decline, going from thousands of gold per day down to hundreds. What was…
A quick 55 second tutorial on how to ensure you don’t miss anything on my Facebook Page or the Facebook Page of any other company or brand you actually want to hear from. Short summary: Get notifications on the Page, and add to your Interest lists.
How many different customers do you have? It seems like a simple question, doesn’t it? After all, customers are the people who give you money in exchange for your products. Except that it isn’t quite that simple. The assumption in classical sales and marketing is that there is one valuable action someone can take –…
Over the weekend, I spent a fair amount of time messing around with actual funnels while I was working on making my own laundry detergent. While watching large quantities of vinegar and baking soda solution mix together, I took note of the fact that despite using the word funnel a great deal in sales and…
