Summary In today's episode, I walk through how to build a year-end wrapped-style recap dashboard in Looker Studio, layer in TalkWalker competitive benchmarking, and use GA4 attribution to evaluate 2022 content performance for the Trust Insights live show. Here's what this means for you. You gain a repeatable framework for turning end-of-year subscription-style data into…
Summary In today's episode, I walk through the biggest mistakes people make with Google Analytics 4 and explain how it differs from Universal Analytics. Here's what this means for you. You walk away knowing exactly why GA4 shifts from a one-stop shop to a best-of-breed toolchain, so you can decide whether to commit to it…
Summary In today's episode, I walk through UTM governance in Google Analytics 4 and explain why clean tagging matters more than ever under the new system. Here's what this means for you. You gain a clear framework for keeping your marketing attribution accurate in a platform that removed customizable channel groupings. You'll also learn these…
Summary In today's episode, I announce the launch of Trust Insights' new Google Analytics 4 for Marketers course, built in direct response to overwhelming community demand for GA4 training. Here's what this means for you. You gain 5.5 hours of unconstrained, comprehensive training covering GA4 alongside its essential companions, Tag Manager and Data Studio, so…
Summary In today's episode, I walk through migrating Google Data Studio reports from Universal Analytics to Google Analytics 4 with a live dashboard rebuild. Here's what this means for you. You gain a systematic process for auditing your existing reports so your analytics survives the platform transition without losing critical insights. You'll also learn these…
Summary In today's episode, I walk through a simple Google Data Studio exercise for diagnosing dirty data in your Google Analytics account. Here's what this means for you. You'll gain a fast, no-code method to surface the attribution-breaking problems hiding in your traffic sources. You'll also learn these concepts: why a source/medium table exposes your…
Summary In today's episode, I walk through how to measure your content marketing so you actually know whether it is working. Here's what this means for you. You'll learn how to pick the right metrics that match your real goals instead of guessing with vanity numbers. You'll also learn these concepts: why metric scope (event,…
Summary In today's episode, I walk through how attribution modeling works in Google Analytics 4 and show how to rebuild an attribution dashboard in Data Studio since GA4 dropped the native attribution tool. Here's what this means for you. You get a free way to track which marketing channels actually drive conversions while GA4 matures,…
Summary In today's episode, I walk through easy wins for adopting Google Analytics 4 alongside your existing GA3 setup with practical tips on configuration, analysis, and change management. Here's what this means for you. You'll learn how to ease the migration to GA4 without breaking your current analytics so your team can adapt gradually instead…
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn’t my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web…" There’s a bit of a mixup here. Let’s dig into some of the nomenclature of Google Analytics 4 to…
