You Ask, I Answer: Filtered Views and Google Analytics 4?
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all...You Ask, I Answer: Source/Medium for Google Analytics 4 in Data Studio?
Jakes asks, “I’ve moved 5 sites To Google Analytics 4, set up a host of custom events in Tag Manager to recreate what I’m missing from GA3, but where do find Source Medium Campaign In Data Studio With GA4? Am I missing something obvious?”...You Ask, I Answer: First Impressions of Google Analytics 4?
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a...You Ask, I Answer: Minute Level Data in Google Analytics?
Jennifer asks, “Do you know how to use Google Data Studio to look at website traffic in a 10 minute window before and after a television commercial air time?” The field you’ll be looking for in the API is ga:dateHourMinute, and it’s formatted...You Ask, I Answer: Google Analytics Best Practices for Consistent Reporting?
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
