by Christopher S Penn | Jan 8, 2021 | Google Analytics, Google Data Studio, Marketing, Marketing Data Science, Marketing Technology
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn’t my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web…" There’s a bit of a mixup here....
by Christopher S Penn | Nov 23, 2020 | Google Analytics, analytics, Google Data Studio, Marketing, Marketing Data Science, Marketing Technology
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all...
by Christopher S Penn | Nov 3, 2020 | Google Analytics, Google Data Studio, Marketing, Marketing Technology
Jakes asks, “I’ve moved 5 sites To Google Analytics 4, set up a host of custom events in Tag Manager to recreate what I’m missing from GA3, but where do find Source Medium Campaign In Data Studio With GA4? Am I missing something obvious?”...
by Christopher S Penn | Oct 21, 2020 | Google Analytics, analytics, Google Data Studio, Google Tag Manager, Marketing, Marketing Technology
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a...
by Christopher S Penn | Apr 10, 2020 | analytics, Google Analytics, Google Data Studio, Marketing, Marketing Technology
Jennifer asks, “Do you know how to use Google Data Studio to look at website traffic in a 10 minute window before and after a television commercial air time?” The field you’ll be looking for in the API is ga:dateHourMinute, and it’s formatted...
by Christopher S Penn | Feb 20, 2020 | analytics, Google Analytics, Google Data Studio, Marketing, Marketing automation, Marketing Technology, Measurement
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What...